The document discusses the importance of confidence for salespeople. It states that confidence means believing in yourself, your company, and the product you represent. It then lists several ways to gain confidence, including learning your product inside and out so you can answer any questions, learning the sales process and asking questions that lead toward a close, listening to prospects' answers to understand their needs, and setting goals to build a track record of success. The document stresses that confidence is essential for sales representatives and can be developed through preparation, practice, and experience.