Facebook can be an effective tool for businesses to interact with customers, promote their brand, and increase sales. Some key strategies include: 1. Define target customers and find them on Facebook through friends/family, current customers, and past customers. 2. Create engaging content like questions, tips, videos and pictures that provide value for customers rather than just selling. Educational content should make up about 60% of posts. 3. Measure engagement through Facebook Insights and set specific, quantified goals for metrics like page likes, reach, and website traffic to track success. Regularly post and interact with customers.

1. FACEBOOK
Computer Wise – Hannelie 084 486 2949 compwise.za@gmail.com

3. I’m not a Facebook kind of person
 An ulterior motive – business investment
 Befriend everyone
 You don’t have to care – but you have to act as if
you do!

4. Other
people are
Facebook
kind of
people – and
there are
million’s out
there!

5. Facebook is the yellow pages of today
 1980 – 1990 : toll free number
 1990 – 2005 : website
 2005 – 2020 : Facebook
If you’re not there, you’re obviously not
“with it”

6. Why do you need Facebook?
 Interact directly with customers
 Promote your brand cheaply
 Provide opportunities for ideas to go viral
 Enable faster responses to feedback

9. Guess what
 People actually want to like your business:
 Reliable product
 Consistent brands
 Great service

10. How to get in your fans’ newsfeed
 Update content often
 Mention Fans by name
 Push conversations
 Use media like video and pictures

11. Edgerank

13. For Facebook Business you need 3 things
1. Define your customers (last session)
2. Find your customers – and let them find you
3. Fulfil your customers’ needs

14. 2.Finding customers
 Start with your family, friends, neighbours…
 Then your current customers
 And your past customers

15. 2. Finding customers (cont)
 Use your traditional marketing
 Business card
 Networking meetings
 Adverts
 A poster in your shop
 Online events
 Viral Media

16. 3. Fulfil the customer’s needs
Use Facebook:
 To let your customer have a positive experience
dealing with your company
 To let them see your great product
 To let them experience the great relationship with
your company

17. How do you do that? - Basics
 Like everyone
 Whenever anyone post on your page –comment
back
 Get 30 likes for stats
 Keep it short
 Don’t annoy
 Give to receive
 Then start your campaign.

18. Your Facebook campaign
1. Wall posts
2. Unique page tabs
3. Facebook adverts
4. Email marketing
5. Promotions and Events
6. Viral content

20. 1. Wall posts
 Encourage fans to engage
 Measurable – compare
 Be conversational, authentic and personal
 Ask questions
 Include a CTA

21. It is about what your customer wants to
hear – not about what you want to sell
Deliver the content THEY want!
 Breaking news
 White papers of research & free e-books
 Tips
 Pictures of new products
 How-to video demonstrations
 Jokes and humour
 Questions and polls
 Links

22. Don’t mention:
1. Home address
2. Credit card details
3. Passwords
4. Symptoms
5. Don’t mention fights
6. No political ideologies
7. Your vacation schedule
8. The fact that you are bored or don’t know what
to post…

23. Stand out from the crowd
 Dare to be different
 Be clever, creative and have fun – make your fans
laugh
Make sure you use:
 Images
 Screen shots
 Video

25. Dividing your content
News and other
10%
Fun
15%
Selling
15% Educating
60%

26. Educational content
Questions, Polls
etc. Links to your
15% blog & website
How to video articles
15% 40%
Short tips
15% Links to other
articles
15%

27. What to avoid?
 Uncaring
 Apprehensive
 Uncertainty
 Disconnected
 Reactive
 Rigid
 Complicated

28. What works?
 Forward thinking  Together
 Expert  Confident
 Clear  Energetic
 Value driven  Innovative
 Agile
 Concerned

30. Broadcast versus interaction
 We’re having a sale  What would you like to
see on our next sale?
 This is our customer  Please post your
hotline number customer concerns on
our page
 We have made the  We have made the
following changes… following changes
because…
 We created the
 Here is our latest following ads - vote for
advert. your favourite

31. When you run out of stuff to post
 Check your note pad next to your computer
 Talk about a customer
 Check what your list of similar businesses in other
places are doing
 Share a great cause
 Tips, trick and traps
 Industry news
 List a “Best of…” for a product or service

32. Great phrases to start with
 Here is valuable information on…
 This is a must read / watch
 You don’t want to miss this: …
 Do you also find … confusing – have a look at this
article, they explain it quite well
 Only … days left
 Great tip:
 I disagree with this article – what about you?
 When is the last time you…?
 Get R??? of, if you…

34. 2. Unique page tabs
 2 – 16 tabs
 Useful – and have something happening

37. Page tabs ideas
 Contact us
 About us
 Sign up for our
 Videos
newsletter
 Brands you sell
 Locate us
 Tweets
 Static HTML apps
 Events
 Pinterest page app
 Your stories
 RSS feed app page
 Free download
 Competitions / Shop
Now

38. 3rd party applications
 Evly
 North Social
 Lunapic
 piZap
 Pagemodo
 App bistro
 North Social
 Tab site

39. 3. Facebook adverts
 Fantastic tool to get people to like your page
 You determine the costs – depending on what you
are willing to spend.
 Can be very specific
 Demography
 Gender
 Age
 Marital status / kids
 Interests
 Advertising to friends of current fans

40. Three types of adverts:
 Facebook adverts
 Sponsored stories
 Promotional posts

41. Advert cost: Pay per Click / Impressions
There are 2 options:
1. Show this to people who are most likely to click on
my ad or story:
 Pay per click – Facebook gives you a suggested bid
price
2. Show this to people who are most likely to like my
page:
 Pay per 1000 impressions

42. 4. Email marketing
 Should work hand in hand with Facebook
marketing
 Send each of them a Facebook invite
 Invite your email list to view valuable content on
Facebook or promote a product or service
 this way they will visit your page
 make sure they like your page, while there
 ask them to share their ideas / opinions on the page

43. 5. Promotional tools
 Facebook contests, coupons, sweepstakes etc.
 You can’t announce the winner on Facebook (crazy!)
 You have to use a third party application – preferably
one that is 100% compliant
 Read the Facebook terms and conditions:
https://www.facebook.com/page_guidelines.php#
promotionsguidelines

50. Events
 Create an event and invite friends
 High altitude outdoor climbing days
 Computer Wise seminar
 Laddsworth Night relay
 Women in Business breakfast
 Each invitee gets a personal invite
 Make sure you use a picture!
 Have a great name

51. 6. Viral media
 Never say: “Help me make the video go viral.”
 You can post your own video, but…
 Or you can post someone else’s – you so clever,
since you found it!
 Videos need to be:
 Interesting
 Informing
 Entertaining and sharable
 Short

52. WIIFM
 What is in it for me?
 You need to be willing to give an incentive to get
likes
 Keeping your fan page interesting and fun might be
enough
 Offer exclusive deals to those who like you page
 Be a resource, they can’t afford to miss

53. Create a calendar / schedule
 Have a 4 week calendar
 You could use table in Word
 Some content you would write, other links to
somewhere else

54. Time
 You decide how much time you have
 But use it productively
 You could spend 1 hour on a Monday to schedule
everything you need
 Spend the rest of the week responding to
comments etc.
 If there is something really newsworthy – post it!

55. Issues – don’t cover up, deal with it
 Customer complaints:
 Best: “We are very sorry to hear that, off course we will
return the product, no charge to you.”
 Otherwise: “We are very sorry about the
inconvenience – send me your number and I will
phone you back.”
 An argument could start on your page:
 You can try to deflate it with a joke
 “It sounds like you both agree to disagree, but you are
actually both right, because…”

56. Lastly
 Focus on your brand, not on what you sell / offer
 Get your fans to post their content – pictures,
videos etc.
 Share your links to other Social Media sites
 Reflect your customers’ values and interests
 Ask your audience what they would like to hear

57. Facebook Groups
 This is where people interested in a particular
topic mingle and engage in community oriented
actions:
 Mountain club KZN section
 Women in Business
 The admin mostly determines the dynamics
 WIIFM

58. Different types of groups
 Hidden
 Does not appear in search box
 Few members
 Closed
 Group invite only
 Does show up in search box, but only members can
see contents
 Open

59. About groups
 Group documents
 Group events
 Groups thrive on information and discussion
 Get personal

60. Measuring
Before you can measure – what are your goals?
(Have specific, quantified goals to reach by a certain date.)
 Improve sales
 More exposure
 Increase traffic to your website

61. Measuring
 Facebook Insights for your page
 Overview
 Reach / Viral
 Likes / unlikes
 Which posts work well and which are hidden

65. Facebook Resources

68. Facebook and photos
 Photos can make your break your campaine
 Invest in as good a camera as you can afford
 Learn to take good photos
 You need some kind photo editing program:
 Photoshop
 Elements
 Paint.net
 www.resizr.com
 http://www.aviary.com/web

69. Homework
 What are your competitors (similar companies to
you in other countries) doing on:
 Twitter
 Pinterest
 Linked In
 Blog