Ever wonder how your competitors always seem to be one step ahead of you? They deeply understand your common customer’s needs, and develop a product that beats yours in the features that matter. Then they have a better marketing campaign that captures your customer’s attention! How can you compete? Join this webcast to learn the 10 steps of competitive analysis from Brian Lawley, 280 Group Founder. You'll also learn how you can develop a superior product and marketing plan that will turn the tables on your competitors and put you in the lead.