This document discusses engaging with customers and communities. It mentions discussing with your community, understanding your customer segment, and how design matters. It also briefly introduces the AARRR framework and content marketing as ways to engage customers.

7. Créer de l’engagement
Discuter avec votre communauté

16. What is your customer segment ?
+ Design matters

17. What is your customer segment ?
+ Design matters

22. AARRR

23. AARRR
Via Dave McClure

25. Content Marketing

26. Content Marketing

27. Content Marketing

28. Content Marketing

29. Content Marketing

31. Content Marketing

32. Content Marketing

33. Content Marketing