BUSINESS
COMMUNICATION
Ravindra Nath Shukla
AGENDA
Communication Flows
3
COMMUNICATION
FLOWS
• The flow of communication in an
organization depends on its size,
structure and philosophy.
• Smaller organizations, with fewer levels
of hierarchy and people may be having
fewer communication problems.
• In larger organization with many
hierarchical levels, the process is more
complicated.
4
COMMUNICATION FLOWS
• The flow or pattern of communication may be
downward, upward, diagonal or horizontal
COMMUNICATION FLOWS
• The flow or pattern of
communication may be downward,
upward, diagonal or horizontal
5
Types of Downward
Communication
• Manager to Employee: In perhaps the most common form of
top-down communication, managers or supervisors convey
information, instructions, and feedback to their direct reports.
• Senior Management to Lower Management: At the top of the
management hierarchy, senior managers communicate with
lower-level managers, who may relay this messaging down the
chain of command to employees and other workers.
• Senior Management to Employees: Senior managers may
communicate directly with lower-level team members to convey
employee-specific messages or updates.
• Executive to Company: Company executives, like a board of
directors, may choose to transmit messages to an entire
organization simultaneously, or to communicate information to
Presentation title 12
AREAS OF GROWTH
B2B Supply chain ROI E-commerce
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
Presentation title 13
14
BUSINESS OPPORTUNITIES ARE
LIKE BUSES. THERE'S ALWAYS
ANOTHER ONE COMING.
“
Richard Branson ”
Presentation title 15
MEET OUR TEAM
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN​
Chief Operations Officer
RAJESH SANTOSHI​
VP Marketing
16
MEET OUR EXTENDED TEAM
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN​
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI​
VP Marketing
ROBIN KLINE
Content Developer
Presentation title 17
PLAN FOR PRODUCT LAUNCH
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs
18
AREAS OF FOCUS
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed
convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate
strategy
• Establish a management framework
from the inside
Presentation title 19
HOW WE GET THERE
ROI
• Envision multimedia-
based expertise and
cross-media growth
strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with
web-enabled
technologies
NICHE MARKETS
• Pursue scalable
customer service
through sustainable
strategies
• Engage top-line web
services with cutting-
edge deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-
time schemas
20
Presentation title
SUMMARY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming how
we do business."
THANK YOU
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com

Communication flow for Business communication

  • 1.
  • 2.
  • 3.
    3 COMMUNICATION FLOWS • The flowof communication in an organization depends on its size, structure and philosophy. • Smaller organizations, with fewer levels of hierarchy and people may be having fewer communication problems. • In larger organization with many hierarchical levels, the process is more complicated.
  • 4.
    4 COMMUNICATION FLOWS • Theflow or pattern of communication may be downward, upward, diagonal or horizontal
  • 5.
    COMMUNICATION FLOWS • Theflow or pattern of communication may be downward, upward, diagonal or horizontal 5
  • 7.
    Types of Downward Communication •Manager to Employee: In perhaps the most common form of top-down communication, managers or supervisors convey information, instructions, and feedback to their direct reports. • Senior Management to Lower Management: At the top of the management hierarchy, senior managers communicate with lower-level managers, who may relay this messaging down the chain of command to employees and other workers. • Senior Management to Employees: Senior managers may communicate directly with lower-level team members to convey employee-specific messages or updates. • Executive to Company: Company executives, like a board of directors, may choose to transmit messages to an entire organization simultaneously, or to communicate information to
  • 12.
    Presentation title 12 AREASOF GROWTH B2B Supply chain ROI E-commerce Q1 4.5 2.3 1.7 5.0 Q2 3.2 5.1 4.4 3.0 Q3 2.1 1.7 2.5 2.8 Q4 4.5 2.2 1.7 7.0
  • 13.
  • 14.
    14 BUSINESS OPPORTUNITIES ARE LIKEBUSES. THERE'S ALWAYS ANOTHER ONE COMING. “ Richard Branson ”
  • 15.
    Presentation title 15 MEETOUR TEAM TAKUMA HAYASHI President MIRJAM NILSSON Chief Executive Officer FLORA BERGGREN​ Chief Operations Officer RAJESH SANTOSHI​ VP Marketing
  • 16.
    16 MEET OUR EXTENDEDTEAM TAKUMA HAYASHI President GRAHAM BARNES VP Product MIRJAM NILSSON Chief Executive Officer ROWAN MURPHY SEO Strategist FLORA BERGGREN​ Chief Operations Officer ELIZABETH MOORE Product Designer RAJESH SANTOSHI​ VP Marketing ROBIN KLINE Content Developer
  • 17.
    Presentation title 17 PLANFOR PRODUCT LAUNCH PLANNING Synergize scalable e-commerce MARKETING Disseminate standardized metrics DESIGN Coordinate e- business applications STRATEGY Foster holistically superior methodologies LAUNCH Deploy strategic networks with compelling e- business needs
  • 18.
    18 AREAS OF FOCUS B2BMARKET SCENARIOS • Develop winning strategies to keep ahead of the competition • Capitalize on low-hanging fruit to identify a ballpark value • Visualize customer directed convergence CLOUD-BASED OPPORTUNITIES • Iterative approaches to corporate strategy • Establish a management framework from the inside
  • 19.
    Presentation title 19 HOWWE GET THERE ROI • Envision multimedia- based expertise and cross-media growth strategies • Visualize quality intellectual capital • Engage worldwide methodologies with web-enabled technologies NICHE MARKETS • Pursue scalable customer service through sustainable strategies • Engage top-line web services with cutting- edge deliverables SUPPLY CHAINS • Cultivate one-to-one customer service with robust ideas • Maximize timely deliverables for real- time schemas
  • 20.
    20 Presentation title SUMMARY At Contoso,we believe in giving 110%. By using our next- generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business."
  • 21.