The document discusses four techniques, known as the 4 P's, for effective public speaking: 1) Pausing strategically to emphasize meaning and breathe, 2) Varying pitch, pace and showing passion to engage listeners, 3) Involving the audience by asking questions, and 4) Inviting the audience to take action by offering a call to action. It was created by Maria Angeles Hernández Polanco for CEP Santander on oral communication techniques for Web 2.0 presentations.

1. Speak to convince
THE 4 P’S
Maria Angeles Hernández Polanco
CEP Santander
Oral work on Web 2.0.

2. 1. PAUSING:
• Practice your
pausing,
your meaning
changes when you
change your pauses.
• Remember to
breathe and when to
pause.
• Silence is a powerful
tool in the speaker.
Think where the
pauses are.
• Avoid verbal
diahorrea.
Anticipation.

3. 2. PITCH, PACE,
PASSION:
• Practice makes
perfect.
• Change your
pitch, pace,
passion. Be
yourself.

4. 3. INVOLVE YOUR AUDIENCE:
Change statements into
questions.

5. 4. INVITE YOUR AUDIENCE TO TAKE
ACTION:
Offer yourself.

6. Pictures
• Sign
from https://pxhere.com/en/photo/1230777
• Winston Churchill
from https://www.artofmanliness.com
• Female runners
from: http://www.wanafrica.com
• Eva Perón from: http://www.notimerica.com