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Commercialization of Industrial Research
Ubaid Younus
COO - Imhere (Pvt) limited
Representative TECH Pakistan
www.imhere.pk
www.Techpakistan.org
Why Commercialization
• National Needs
• Growing population
• Youth Bulge
high population especially of young
adult male leads to unrest, conflict,
violence, war and terrorism
Fuller (1995) and Heinsohn’s (2003) Youth Bulge theory,
20m
The number of new jobs
we need to create each
year to accommodate
youth
Why Commercialization
• Market Need
• Disruptions/Change in competition
Strengths of Academia
Working Space
Access to knowledge
Great Brains
Free Human Resource
Shared Services
Commercial Value of Academic Research
http://www.nature.com/nature/journal/v533/n7601_supp/full/533S6a.htm
Models of Engagement
• State/Academic Partnerships
• Academic/Industrial Partnerships
• Start-up companies
• Crowd funding
Leading countries with Industry funded research
http://www.nature.com/nature/journal/v533/n7601_supp/full/533S6a.html
Leading countries in Research based startups
http://www.nature.com/nature/journal/v533/n7601_supp/full/533S6a.html
The Gap
5
1. You move the wrong way
Industry – Demand Driven
Need
identification
Market Analysis
Business
development Design
Finalization
Technology Research
Marketing
Customer Service
Academia – Supply Driven
Technology
Research
Design Finalization
Product
development
Marketing
Business
development
Need
identification
2. Personal Goals Vs Commercial Projects?
The Academia is rewarded
• Journal Papers,
• Conference Papers,
• Citations and
• Student Feedback
Where is the incentive for Commercialization?
3. 4 examination breaks per year
– Seriously!
4. We have different risk profiles
2.2
2.9
3.8
4
5.3
7.8
8.5
GOVERNMENT SERVANTS
ACADEMIA
BANKERS
EMPLOYEE MNC
EMPLOYEE PRIVATE SECTOR
BUSINESSMEN
ENTRA
Based on academic non scientific research. Used here only to highlight difference and not to be judged based on value
5. “Kun Fa Yakun” is not a business practice
Business Practice
Follow
up
Monitor
Progress
Provide
guidance
Assign
Task
Academic Practice
Grade it……..Wait
Let it be
done
What to do
The Low Hanging Fruit - FYP
Actions
• House companies inside the campus
• Involve industry at the time of project allocation
• Subcontract ORIC office (Managed Service)
Mobility and
Interaction
• Do away with primitive performance Management system
• Commercialization should be part of Faculty KPI
Incentives for
Academic Researchers
• Convene Angel investors and University to match their
commitment Rupee to Rupee
• Conduct bi annual elevator Pitch competition
Supportive Capital
funding
• Reward cross disciplinary Final year Projects (Engineering &
Management etc)
• Encourage Interuniversity projects
Policy Initiatives

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Commercialization of Academic Research

  • 1. Commercialization of Industrial Research Ubaid Younus COO - Imhere (Pvt) limited Representative TECH Pakistan www.imhere.pk www.Techpakistan.org
  • 2. Why Commercialization • National Needs • Growing population • Youth Bulge high population especially of young adult male leads to unrest, conflict, violence, war and terrorism Fuller (1995) and Heinsohn’s (2003) Youth Bulge theory, 20m The number of new jobs we need to create each year to accommodate youth
  • 3. Why Commercialization • Market Need • Disruptions/Change in competition
  • 4. Strengths of Academia Working Space Access to knowledge Great Brains Free Human Resource Shared Services
  • 5. Commercial Value of Academic Research http://www.nature.com/nature/journal/v533/n7601_supp/full/533S6a.htm
  • 6. Models of Engagement • State/Academic Partnerships • Academic/Industrial Partnerships • Start-up companies • Crowd funding
  • 7. Leading countries with Industry funded research http://www.nature.com/nature/journal/v533/n7601_supp/full/533S6a.html
  • 8. Leading countries in Research based startups http://www.nature.com/nature/journal/v533/n7601_supp/full/533S6a.html
  • 10. 5
  • 11. 1. You move the wrong way Industry – Demand Driven Need identification Market Analysis Business development Design Finalization Technology Research Marketing Customer Service Academia – Supply Driven Technology Research Design Finalization Product development Marketing Business development Need identification
  • 12. 2. Personal Goals Vs Commercial Projects? The Academia is rewarded • Journal Papers, • Conference Papers, • Citations and • Student Feedback Where is the incentive for Commercialization?
  • 13. 3. 4 examination breaks per year – Seriously!
  • 14. 4. We have different risk profiles 2.2 2.9 3.8 4 5.3 7.8 8.5 GOVERNMENT SERVANTS ACADEMIA BANKERS EMPLOYEE MNC EMPLOYEE PRIVATE SECTOR BUSINESSMEN ENTRA Based on academic non scientific research. Used here only to highlight difference and not to be judged based on value
  • 15. 5. “Kun Fa Yakun” is not a business practice Business Practice Follow up Monitor Progress Provide guidance Assign Task Academic Practice Grade it……..Wait Let it be done
  • 17. The Low Hanging Fruit - FYP
  • 18. Actions • House companies inside the campus • Involve industry at the time of project allocation • Subcontract ORIC office (Managed Service) Mobility and Interaction • Do away with primitive performance Management system • Commercialization should be part of Faculty KPI Incentives for Academic Researchers • Convene Angel investors and University to match their commitment Rupee to Rupee • Conduct bi annual elevator Pitch competition Supportive Capital funding • Reward cross disciplinary Final year Projects (Engineering & Management etc) • Encourage Interuniversity projects Policy Initiatives