The document discusses commerce and the browser in 2017. It notes that 50% of online commerce revenue comes from mobile devices, totaling $150 billion in mobile commerce revenue alone. While desktop conversions are still almost twice as high as mobile, the potential for mobile commerce is much larger. The document then discusses new browser APIs for payment processing and authentication that could help address issues like small screens and lengthy input processes that hamper mobile commerce. It provides links to demo pages testing out these new APIs to improve the mobile commerce experience and engagement.

1. Commerce and the
browser in 2017
Filip Bruun Bech-Larsen, @filipbech
@IMPACTdigitaldk

2. Filip

3. #weAreHiring #Denmark

5. https://developers.google.com/experts/people/filip-bruun-bech-larsen

6. https://www.facebook.com/groups/ngAarhus/

7. Commerce and the
browser in 2017

8. Online Commerce is big

9. and 50% of revenue is
on mobile
forbes.com

10. thats USD 150B
forbes.com

11. the potential is so much
bigger

12. desktop still converts a
almost twice as often
smartinsights.com

13. two problems

14. Why is this

15. big thumbs + long lists of inputs
≠
success

16. User engagement =>
increased revenue

17. lets try to fix it

18. PaymentRequest
https://developers.google.com/web/updates/2016/07/payment-request

19. Video

21. its not just Chrome - its
a standard

22. lets try to code
something with this

24. https://filipbech.github.io/demos/payment.html
https://github.com/filipbech/filipbech.github.io/blob/master/demos/payment.html

25. Status
• PCI-restrictions do apply
• Third party app as PSP in Android
• PWA-support as PSP comming

26. Another common
problem is auth

27. still thumbs and inputs

28. Security and
convenience

29. credential management API
https://developers.google.com/web/updates/2016/04/credential-management-api

30. Video

32. also works with
federated logins

33. lets try to code
something with this

35. https://filipbech.github.io/demos/auth.html
https://github.com/filipbech/filipbech.github.io/blob/master/demos/auth.html

36. Status
• A standard, but only Chrome supports is ATM
• Syncs across all your devices

37. a quick note about https
https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html

40. the browser has your back

41. lets embrace it

43. @filipbech
@IMPACTdigitaldk
I’ll tweet a link to the slides in a minute
Thank you