The document discusses Volkswagen's "The Fun Theory" marketing campaign in Sweden to promote their eco-friendly cars. The campaign aimed to show that eco cars can be fun to drive by creating an interactive installation that encouraged physical activity. It was hugely successful in generating awareness and engagement, increasing traffic to Volkswagen websites by 300%. It also increased Volkswagen's market share in eco cars in Sweden. The fun theory approach proved to be an innovative and sustainable marketing idea that continued to inspire people and benefit the brand over time.
This is a very short document containing only a name "Roelof" and a URL "http://slideshare.web-log.nl/". The document appears to be contacting someone named Roelof and providing a link to a website on slideshare.
This document promotes a 2-day workshop on practical creativity and idea generation. It introduces the concept of an "Idea Machine" - a metaphor for one's innate ability to generate powerful solutions and ideas. The workshop aims to help attendees install and fuel their internal Idea Machine so they can get better, more useful and profitable ideas to get ahead in life and work. It is targeted towards corporate executives, entrepreneurs and others seeking to advance their careers or businesses.
This document promotes a 2-day workshop on practical creativity and idea generation. It introduces the concept of an "Idea Machine" - a metaphor for one's innate ability to generate powerful solutions and ideas. The workshop aims to help attendees install and fuel their internal Idea Machine so they can get better, more useful and profitable ideas to get ahead in life and work. It is targeted towards corporate executives, entrepreneurs and others seeking to advance their careers or businesses. The workshop will be held in Mumbai on July 9-10, 2011 for a fee of Rs. 8500, or Rs. 7000 if booked before June 25th.
Manufacturers and consumers are concerned with different issues, which this report classifies into two categories: Fundamentals and Rising Priorities. Fundamentals like quality, cost and safety are the top priorities, whereas Rising Priorities like the environment and transparency are becoming increasingly important. There is alignment between manufacturers and consumers on Fundamentals, but gaps in other areas like innovation and product safety. The report provides rankings and analyses differences between audiences and countries to understand evolving perspectives.
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