This document describes a social e-commerce platform called Comsola App Labs that connects buyers and sellers through social networks. It introduces the founders and their backgrounds in technology. The platform aims to fulfill users' shopping and service needs through their social connections. It would integrate with Facebook to leverage users' social graphs and data. The document outlines the platform's features and provides usage statistics from its open beta period. It presents a 18-month budget plan seeking $630k for user acquisition and marketing in the US market.

1. Where friends get down to business

2. Comsola App Labs LTD
 Gil Cohen
◦ Head of application security field, Ness (TSG) – Q.rity
◦ Experienced .NET developer (12 years of experience)
◦ Developed hacking tools and infrastructures
◦ Various databases experience, SQL Injection guru
◦ IDF’s Mamram programming course graduate
◦ Computer science B.Sc with excellence, college of management academic studies
 Yaron Abramovich
◦ R&D Team leader, Intel
◦ Experienced .NET Developer, Linq and DAL expert
◦ Android mobile apps developer
◦ IDF’s Mamram programming course graduate
◦ Computer science B.Sc, college of management academic studies
 Haim Dror
◦ IDF Infosec center & prime minister office – Former CTO
◦ Q.rity quality security solutions - Former CEO
◦ B.Sc, M.Sc Electrical and Electronics Engineering, TAU
 Itzik Hanan
◦ Leader, Creative thinker, Experience in IT management, Startups advisor
◦ EMC² - Former delivery senior manager and member of the executive board
◦ Economics & Business management B.A, Ruppin Academic Centre
MBA, Academic Management College

3.  Have you ever posted a post similar to these
on your Facebook wall?

4.  Lack of quick Social e-commerce platform
◦ Needs can be fulfilled via your connections
◦ Connections can expose you to extensive amount of
goods and services.
 No connection between the buyer and the seller
 No friend’s guidance and recommendations
 Painful registration in existing e-commerce
platforms

5.  World leading global social e-commerce feed
based platform
◦ Based on Facebook’s social engine
 All of the user’s social e-commerce needs in
one place
◦ Professions / Services,
◦ Products
◦ Real estate
◦ Vehicles
◦ etc.

6.  Social e-commerce feed and search engine
◦ Advertise and share your services and goods with
your direct and indirect friends
 interconnecting with Facebook
◦ Exponential connectivity (friends of friends)
◦ Using existing FB data: photos, professions, likes,
company pages etc.

7. A platform to find services or products based on
social network
 Services needs:
◦ Professions: Lawyers, plumbers, photographers
◦ Knowledge providers: teachers, consultants
◦ Affiliates
 Trading needs:
◦ Goods: fashion, electronics, accessories
◦ Real estate
◦ Second hand marketing: cars, ..

8. Multi platforms
International
Real estateProductsServices &
Professions
SocialCompany
Wispa,
Happy sale
Graph
Search
Search

10.  Targeted advertisements
 Sponsored search results
 RebrandingInfrastructure

11.  Up and running open beta
 350 users, 130000+ records gathered in 8 months
 Mobile apps and site development
 5 development years (2.5 years, 2 persons)

12.  For the upcoming 18 months
 Marketing – 630K$
◦ VP Marketing – 180K$
◦ Recruiting 150,000 users (3 USD per new user) – 450K$
 FacebookGoogleOthers campaigns
 TVRadio ads
 Development and maintenance – 500K$
◦ Mobile platforms apps development
◦ Additional 2-3 DevITDB personnel
 Office – 54k$
 Hosting -36K$
 Legal and other consulting – 80K$

13.  Marketing
◦ Israel is only a pilot
◦ USA is our target market
 Business development
 Partnerships?

14. gil.c@comsola.com