Color is an element of art that can stand alone or be applied to other elements like shapes and lines. It creates mood and tells a brand's story. Sir Isaac Newton first illustrated color combinations in a circular color wheel in 1666, which displays the relationships between primary, secondary, and complementary colors. Artists and designers use the color wheel as a reference for creating functional color schemes. Basic color theory studies how colors mix and the effects of various combinations.

1. COLOR
CTRA 13

2. VIOLET versus PURPLE

3. What is COLOR ?
Color is one of the most obvious
elements of art.
It can stand alone, as a background,
or be applied to other elements,
like shapes & line.

4. What is COLOR ?
Color creates a mood within the
piece and tells a story about a
brand.
Every color says something different
and combinations can alter that
impression more.

10. • Sir Isaac Newton first illustrated these color combinations
in circular form in 1666.
• The color wheel is used to display visually the relationships
between primary colors, secondary colors and
complimentary colors (colors directly across the wheel from
one another).
• Artists and designers use the color wheel as a reference to
create functional color schemes or sets of colors.

11. • Small groups of psychologists tout the emotional
effects that colors can have on people. Ancient cultures
in China and Egypt believed in healing by colors, a
practice they referred to as chromo therapy.
• Newton's development of the color wheel is generally
thought to have formed the basis for the creation of
color theory. Basic color theory studies how colors mix
and the effects of various color combinations.

14. Activity 6:
Color
Wheel

15. SHAPE
CTRA 13

16. What is SHAPE ?
Shapes, geometric or organic add
interest.
Shapes are defined by boundaries,
such as lines or color.
Everything is ultimately a shape.

17. Using Shapes
Using shapes properly is one of the keys to
successful art & design.
It can determine its mood and message.
Soft, curved and rounded shapes are
perceived differently than sharp, angled
shapes.
Experimentation and altering of shapes within
a design can ultimately lead to desired result.

18. ACTIVITY 7 : Cut-Paper Composition
Rule 1
Every cut should completely separate one or
more pieces.
Rule 2
Nothing should be added or taken away.

19. ACTIVITY 7 : Cut-Paper Composition
Option 1
Move them apart.
Option 2
Turn them over but not to move them apart.

21. SAMPLE

22. SAMPLE

23. SAMPLE

24. Activity 8 : SHAPES & COLORS from
EVERYDAY LIFE

25. Rule 1
Once a shape intersect with other shape/s do
not color it.
Rule 2
No colors should repeat itself.
Rule 3
One color one object rule.