Code Venice: 
Google’s big Local Search update in 2012 - Google Places

Code Venice: 
Google’s big Local Search update in 2012 - Google Places

• 1.
  Code Venice: Google’s big LocalSearch update in 2012 Presentation SMX München 2012 March 28, 2012 - 14:35 h Hanns Kronenberg 1
• 2.
  Personal information Hanns Kronenberg Study of Business Economics with an emphasis on Marketing & Statistics at the Westfälische Wilhelms-Universität Münster, Germany 1996 – 2000 Productmanagement and Business Development for TV- platforms (RTL-Group, Deutsche Telekom) 2000 – 2007 Productmanagement, Business Development and SEO for Internet-platforms (Tomorrow Focus, muenchen.de, meinestadt.de) 2007 – 2011 independent SEO-consultant Since 2011 Head of Product Management SISTRIX 2
• 3.
  Search quality highlights:40 changes for February Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal. Source: http://insidesearch.blogspot.de/2012/02/search-quality-highlights-40-changes.html 3
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  With the Venice- update,Google changed the rules for how the places-results are displayed in the web-search 4
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  Get ready to relearn al lot of things you know about the local Universal-Search integration 5
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  Organic results Code Venice = much more hybrid local results (Blended Place Search) Google Places results 6
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  What exactly are hybrid local results? 7
• 8.
  the
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   box
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   is
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   missing
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   the
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    heading
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   „Places
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   for...“ in
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   this
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   case,
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   the
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   first
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   two
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   results
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    both
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   use
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   the
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   website‘s
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   Title
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   Tag
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    as
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   heading
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   instead
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   of
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   the name
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   for
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   their
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   Places-entry hybrid