Explore how no-code, AI-generated testing makes it easier for developers, QA, and non-technical contributors to work together—without waiting on scripts or handoffs—in the second session of this 4-part series on using both code-based and no-code approaches in test automation. Session recording and more info at https://applitools.info/mxz Key takeaways: • Understand how no-code test creation enables faster cross-team collaboration • See how plain-language test editing help less technical users contribute to test coverage • Learn how teams are freeing up dev and QA time while expanding visibility • Explore ways to embed testing earlier without disrupting engineering flow

1. The Collaboration
Campground
Code & No-Code Journeys:
Heather Vercillo
Product Team @ Applitools

2. Mapping the terrain

3. Mapping the Terrain: Collaboration Challenges
ALIGNMENT
BARRIERS
Differences in coding ability and
automation expertise create
dependency on a limited pool of
skilled engineers
WORKFLOW
INEFFICIENCY
Disconnected tools,
frameworks, and practices slow
progress and increase
maintenance complexity
SKILL GAPS
Misaligned goals and siloed
communication prevent cohesive
teamwork between coding and
non-coding testers
DELIVERY &
QUALITY IMPACT
Collaboration challenges directly
delay releases, reduce
coverage, and compromise
product quality
KNOWLEDGE
SHARING
Ineffective handoffs and limited
cross-training hinder the ability
of non-coders to contribute
effectively to automated testing

4. Finding common ground

5. 5
Leveraging Code and No-Code
Code Based Automation
➔ Flexibility and deep
customization
➔ Ideal for complex test
scenarios
➔ Tools: Cypress,
Playwright
No-Code Automation
➔ Rapid test creation
➔ Lower technical barrier
➔ Tools: Applitools
Autonomous

6. What to pack for a collaborative
campground?

7. Interactive test authoring in plain English
Author tests in plain English
No coding or locators skills required. Easiest to
understand and maintain.
Interactively record test steps
Speed up authoring by recording steps in English,
and easily refine manually if needed.
Debug tests interactively
From setting breakpoints to step by step execution.
Do everything a code IDE can do.
100% SaaS
No need to install a local recorder. Record and
playback tests exactly as they will run.

8. LLM assisted test authoring
Automatic error correction
Automatically corrects syntax and grammar mistakes
Automatic step simplification
Automatically splits complex steps to multiple
simpler ones
Automatic step disambiguation
AI analyzes the page to generate granular steps like
typing, selecting, and clicking.
Intent-based test generation
Automatically generate test steps and test data
given a test goal.

9. Test Data Generation
Natural language prompts
Just describe the data you want (ex. "90s TV dads")
and Autonomous will generate it.
High-fidelity, contextual data
LLM produces data that aligns with real-world
profiles and scenarios for robust test coverage.
Dynamic data per run
Each test run generates fresh values, helping you
avoid stale test data and increase coverage.
Auto injection into tests
Test data is automatically injected into test steps for
seamless execution.

10. Functional data driven testing
Robust textual assertions
Verify everything you can do with coded tests from
string formats to numeric values.
Test parameterization
Execute tests with explicit arguments or per row in a
test arguments dataset.
Capture data in variables
Extract value fragments and use them in subsequent
test steps.
Execute JS code
When you need to describe complex logic, reuse a
utility or manipulate the page.

11. AI as your trail guide

12. Self-maintaining website testing
Easy one-click setup
Everything is included out of the box,
from devices & browsers to test scheduling.
Automatic website discovery
Automatically crawls and finds all the pages in your
website given its URL.
Comprehensive coverage
Automatically reports of any HTTP issue, content
change or rendering difference
Adjusts to website changes
Automatically detects and reports new, missing or
faulty pages on every test run.

13. Visual assertions powered by VisualAI
Complete coverage
Complete visual and functional coverage across
multiple devices and browsers.
Fewer test steps
80% less test steps to author and maintain for the
entire lifetime of the test.
Scalable maintenance
Accept or reject differences once across all pages,
devices and browsers
The best computer vision tech
Accurately mimics the human eye. 10+ dev years /
4B+ tests.

14. Deterministic LLM test execution
Consistency
No hallucinations or test variance day-to-day. We
also provide 1:1 support if there are LLM questions
specific to your environment.
Fast
With a purpose-built model we can control
performance because the model is sized for
understanding testing; not the history of the world.
Cost
With an in-house model built for testing; we
control for the cost of running an LLM.
Secure
We use synthetic data to test our models; never
your data.

15. How to Leverage Code and
No-Code

17. Slash Regression Time: A Case Study from EVERSANA Intouch
Applitools streamlined their testing, slashing regression time and uniting diverse teams to deliver flawless
user experiences for their life sciences clients, including global pharmaceutical and healthcare organizations.
The Journey with Applitools
● Coding skill disparities slowed testing, with non-technical
testers sidelined and siloed teams lacking trust
● Empowered non-technical testers to create automated
tests via Autonomous, while coders handled complex
scenarios, fostering inclusivity and upskilling
● Leveraged parallel test execution and CI/CD pipelines to
reduce regression testing time, allowing manual testers to
focus on high-value edge cases
● Their teams were able to foster a Shift Left quality culture
Customer Profile Before Applitools
With Applitools
EVERSANA Intouch struggled with skill gaps that sidelined
non-coders and slowed releases, while siloed teams and
fragmented tools eroded trust and efficiency. This chaos left
them overwhelmed, with inconsistent testing and lagging
morale.
Applitools transformed EVERSANA INTOUCH’s testing chaos
into a collaborative triumph, empowering non-coders and
engineers alike with its no-code platform to automate tests
effortlessly. Parallel testing slashed regression time, boosting
efficiency and quality. Unified reporting fostered seamless
teamwork, accelerating releases and setting a new standard
for flawless user experiences.
65% 90% 750+
Reduction in Regression
Testing Time
Test
Stability
Manual Test Hours
Saved Monthly
Customer Since 2020
Use Cases
Visual testing of pharmaceutical websites,
automate regression testing, validate
accuracy in client deliverables like
compliance reports or promotional materials
Integrations Azure DevOps, Teams

18. Questions?
See Applitools in Action
during a personalized demo
https://applitools.info/cci