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The document discusses the rise in popularity and use of coaching in organizations. Some key points: - Coaching has grown rapidly in recent years, with 79% of organizations now using it. Most organizations have increased their use of coaching. - Drivers include a rapidly changing business environment, need for targeted development, financial costs of poor performance, and employee demand for different types of training. - While some see coaching as just a fad, most practitioners believe it delivers tangible benefits to individuals and organizations by promoting learning and impacting performance. - Organizations primarily use coaching to improve individual performance, deal with underperformance, improve productivity, and support career planning and development of future senior staff.

















































































