The Cornell University brand is evolving into a story-based, audience-focused, endorsed brand architecture. Shane Trost, Senior Director of Marketing discusses the shift toward greater flexibility, relevance, and authenticity to all of Cornell’s audiences.
The Cornell University brand is evolving into a story-based, audience-focused, endorsed brand architecture. Shane Trost, Senior Director of Marketing discusses the shift toward greater flexibility, relevance, and authenticity to all of Cornell’s audiences.