Gatorade's primary target market is youth aged 13-24 who lead an active lifestyle. It positions itself as the thirst-quenching drink that enhances performance. While competitors focus on replenishing fluids and electrolytes, Gatorade's niche is this active youth demographic. The sports drink market is estimated at $5.3 billion, with Gatorade dominating nearly half. Gatorade is available as drinks, powder, and gels, priced 30% lower than Powerade. It promotes through TV, print, and sports sponsorships, and is distributed nationwide to convenience stores and markets, pursuing a niche leadership strategy.
The document discusses Gatorade's brand performance and positioning in 3 sections:
1) The "Prime" section provides a brief history of Gatorade and existing consumer data.
2) The "Perform" section analyzes Gatorade's current brand strategy, advertising, competition, and consumer relationships.
3) The "Recover" section offers a future outlook for Gatorade and analyzes its brand positioning.
The document discusses standards and guidelines for architectural design of shopping malls. It provides details on column spacing, store depths, clear heights, parking requirements, shop sizes and layouts, circulation areas, exits and staircases. Standards for showcases, shelving, aisle widths, and mechanical systems are also outlined. Shopping malls should allow 5-6 parking spaces per 1000 square feet and exits should be within a travel distance of 30 meters. Staircases and corridors require minimum widths and heights to facilitate safe evacuation.
A group of six people, including myself, created a complete market analysis of Gatorade’s new G Series for a class at the University of Michigan. Gatorade decided they wanted to rebrand their product (changing the name from Gatorade to G) and to retarget their consumer base towards athletes and professional athletes instead of everyday consumers. Our objective was to come up with an innovative marketing strategy for the G Series. We worked cohesively as a group and turned out a great project.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
Gatorade's primary target market is youth aged 13-24 who lead an active lifestyle. It positions itself as the thirst-quenching drink that enhances performance. While competitors focus on replenishing fluids and electrolytes, Gatorade's niche is this active youth demographic. The sports drink market is estimated at $5.3 billion, with Gatorade dominating nearly half. Gatorade is available as drinks, powder, and gels, priced 30% lower than Powerade. It promotes through TV, print, and sports sponsorships, and is distributed nationwide to convenience stores and markets, pursuing a niche leadership strategy.
The document discusses Gatorade's brand performance and positioning in 3 sections:
1) The "Prime" section provides a brief history of Gatorade and existing consumer data.
2) The "Perform" section analyzes Gatorade's current brand strategy, advertising, competition, and consumer relationships.
3) The "Recover" section offers a future outlook for Gatorade and analyzes its brand positioning.
The document discusses standards and guidelines for architectural design of shopping malls. It provides details on column spacing, store depths, clear heights, parking requirements, shop sizes and layouts, circulation areas, exits and staircases. Standards for showcases, shelving, aisle widths, and mechanical systems are also outlined. Shopping malls should allow 5-6 parking spaces per 1000 square feet and exits should be within a travel distance of 30 meters. Staircases and corridors require minimum widths and heights to facilitate safe evacuation.
A group of six people, including myself, created a complete market analysis of Gatorade’s new G Series for a class at the University of Michigan. Gatorade decided they wanted to rebrand their product (changing the name from Gatorade to G) and to retarget their consumer base towards athletes and professional athletes instead of everyday consumers. Our objective was to come up with an innovative marketing strategy for the G Series. We worked cohesively as a group and turned out a great project.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
ASER a organizat in cadrul Changemakers o zi de conferinţe dedicate antreprenoriatului social.
Am susţinut aici o prezentare despre antreprenoriatul social
Candidatura pentru preşedenţia JCI BucureştiTudor Maxim
Candidatura pentru preşedenţia JCI Bucureşti din 2009. In prezentare se regăsesc valorile care cred eu că ar trebui să stea la baza unei organizaţii non-profit, în particular a JCI.
ASER a organizat in cadrul Changemakers o zi de conferinţe dedicate antreprenoriatului social.
Am susţinut aici o prezentare despre antreprenoriatul social
Candidatura pentru preşedenţia JCI BucureştiTudor Maxim
Candidatura pentru preşedenţia JCI Bucureşti din 2009. In prezentare se regăsesc valorile care cred eu că ar trebui să stea la baza unei organizaţii non-profit, în particular a JCI.
4. CUI AR MAI FOLOSI INFORMAȚIILE OBȚINUTE 4. Investitori români şi străini - perspectivă completă şi independentă asupra pieţei 5. Agenții de publicitate – pentru samplinguri, standuri informative etc 6. Presă (de specialitate şi generalistă) - informaţie selectată (ştiri, comunicate, studii)