Cinebite is the ultimate snack ordering app designed specifically for moviegoers, allowing them to browse a wide selection of cinema snacks and beverages from the comfort of their seats, eliminating the need to stand in long queues to get their favourite treats. With its user-friendly interface and seamless integration with local movie theatres, Cinebite ensures a hassle-free and enjoyable movie-watching experience.

1. CineBite- Snack Ordering App
for Movie Theatre
02.25.2022
UX Analysis Team
Antra Kanoria

2. Table of Contents
Section 1 Study Details
Section 2 Themes
Section 3 Insights & Recommendations
Section 4 New Designs
Section 5 Next Steps

3. Study Details

4. Project Background
We are creating EETS App to attract and retain customer in our online system. As we notice there is a lot of crowds, which comes
when there is an interval in between the movie to buy snacks. As there is a pandemic which is going on we need to avoid crowds so
if we have an app to order snacks when we are sitting in the theatre that will be a great choice

5. Research Questions
How long does it take for a user to
the theatre and order a snacks in the
app?
Are users able to successfully order
the snack that they want?
What can we learn from the steps
users took to order a snack?
Are there any parts of the selecting
theatre and snack ordering process
where users are getting stuck?
Is the payment process easy for the
customer?
Participants
5 participants
Participants between the age of
18-60 who resides in
metropolitan and suburbs area.
Participants goes out for movie
in the theatre.
Methodology
15-20 of minutes
Worldwide
Unmoderated usability study
User were asked to scan ticket
and order a snack in the
Low-Fidelity prototype.
Study Details

6. Prototype / Design Tested
The low fidelity app prototype for EETS -
snack ordering app in movie theatre was
tested and can be viewed at Link

7. Themes

8. Theme #1
Supporting evidence from the usability study.
● It was observed that 4 out of 5
participants wanted to order snacks
when they are watching movie in the
theatre.
● It was observed that 4 out of 5
participants wanted expressed. The
desire that they don’t want to stand in
the queue.
“It is very easy to move between screens.” (P3)
a

9. Insights & Recommendations

10. Order Option Order Confirm Edit Screen Split Bills
the user needs better
cues the way to access
the order screen
The User thinks confirm
order screen can be
divided into two screens.
The user need more cues
for what steps is required
to edit the movie seat.
The user need more
intuitive way to access
split bills.
Research insights

11. Research Findings
P0 P1 P2
Confirm Order
The User thinks confirm
order screen can be
divided into two screens.
Edit Screen
The user need more cues
for what steps is required
to edit the movie seat.
Split Bill
The user need more
intuitive way to access
split bills.
P3
Order Option
The user needs better
cues the way to access
the order screen

12. New Design

13. Insight #1: User needs better cues the way to access the order screen
BEFORE AFTER

14. Insight #2: The User thinks confirm order screen can be divided into two screens.
NEW SCREEN

15. Insight #3: The user need more cues for what steps is required to edit the movie seat.
BEFORE AFTER

16. Insight #4: The user need more intuitive way to access split bills.
BEFORE AFTER

17. Next Steps

18. Recommendations
● Add a way to have a login and Sign-up options separately.
● Add a “Split Menu” button in Complete Order Screen
● Add a New Screen for Confirm Order.

19. Thank you!