Overview of the Consumer Insights and Analytics Group; 2012

1. EDGE Data Portal

2. EDGE Usage Analysis
Reports
Actions
Users
• Number of Users 500
1000
250,000
400
200,000
750
300
150,000
• Number of Reports 500
200
100,000
250
100
50,000
• Number of Actions 00 -
20042004
2004 2007
2007
2007 2011
2011
2004 2007 2011
• 65% of reports “marketing” oriented
• 40% of reports run by clients / consultants

3. EDGE
EDGE – Data Portal
24 Hour on-line access
Intuitive, easy-to-use
interface
Presentation-ready reports
Data Available
Billings
O&R
Assignments
Forecasting
Financial
ABC

4. EDGE
EDGE – O&R Data
Updated Monthly Share of Market
4,000 Titles Ratio Reports
Variety of reports Opportunity Gap
Distribution Exceptions

5. EDGE
EDGE – Assignment Results
Updated upon completion
Integrated with O&R
(Select reports)
Pocket Counts
W/Sales Data
Comparisons
Trends
Distribution
confirmation
Promotion
confirmation /
analysis
Withholding

6. EDGE – Check-out Analysis
Pocket counts Comparisons
by Title
Opportunity Gaps
Collected Quarterly
Exclusive Retailers
40 Titles / 300 Retailers Multi-Title Comparisons

7. EDGE
EDGE – ABC Reporting
Available day FAS- Rankings & Variances
FAX released
Variety of reports ByByCirculation
By By Trends
Publisher
Long-termTitle Dist.
Long-Termtrends
National
By Category
Comprehensive
Newsstand Review

8. EDGE Upgrade – Software
• 2012 – Q2: Go live
• Review, revise, update all
corporate documents
• Expanded Capabilities
• Improved performance
• Scheduling
• Organization
• External data providers

9. EDGE Upgrade – POS
• 2012 – Q2: Go live
• All major classes of trade
• Represent “pricing”
• Tiered access /40% of newsstand
Feature Silver Gold Platinum
• Multiple Audiences Publisher Title (Single View) POS Reporting
• Retailer Data by Day
Detail by Retailer
• Publisher Store Counts
Competitive Title (Single View)
• Senior Management View (with comps)
Multi-Title
Issue Code Designation
Standard Analytics (Multi-tabbed
views with sums, sorts, averages,
ratios, etc.)
CIA Support (Report building, data
analysis, etc.)
Advanced Analystics (forecasting,
penetrations, etc.)

10. Consumer Insights & Analysis

11. EDGE
Consumer Insights & Analytics
By Retailer
Promotions
By Wholesaler
Promotion Log
Results
PDC Reports

12. Consumer Insights – Custom Reports
Advanced Analytics
High-
powered, customized POS – Based Forecasts
reports
DMA Analysis
Advanced, statistic
al analysis
Range of Sale Analysis
Data / Demographic Venn Analysis With Profitability
Integration

13. Expansion Opportunities: Three Approaches
1. EDGE-based analytics

14. Expansion Opportunities
• Identify - expansion targets by class of trade / retailer
• Analyze - current trends to establish baselines
• Forecast - expected sales results
• Rank - retail targets
• Measure - actual results versus expectations

15. Expansion Opportunities: Mac World
MAC WORLD MAC LIFE
MENS HEALTH
201101 - 201104 201101 - 201104
Issues 201010 - 201103
Store Average Average Draw / Sale / Store Average Average Draw / Sale /
Efficiency Efficiency
Count Draw Sales Dealer Dealer Count Draw Sales Dealer Dealer
Selling Both Titles 8,284 72,657 29,084 40.0% 8.8 3.5 8,284 83,429 32,650 39.1% 10.1 3.9
Selling One Title 5,954 18,347 5,028 27.4% 3.1 0.8 6,087 22,840 6,446 28.2% 3.8 1.1
Total 14,238 91,004 34,112 MAC WORLD
37.5% 6.4 2.4 14,371 106,269 LIFE
MAC 39,096
MENS HEALTH 36.8% 7.4
RATIOS 2.7
201101 - 201104 Issues 201101 --201104
201010 201103
Store Average Average Sale / Average Average Sale / Average Average
Class of Trade Efficiency Efficiency
Count Draw Sale Dealer Draw Sale Dealer Draw Sale
8,284 72,657 29,084 40% 3.5 83,429 32,650 39% 3.9 87% 89%
TERMINAL 772 30,452 15,050 49% 19.5 30,855 15,130 49% 19.6 99% 99%
BOOKSTORE 1,934 13,846 6,190 45% 3.2 18,547 7,942 43% 4.1 75% 78%
GROCERY 2,717 10,175 3,578 35% 1.3 12,343 4,716 38% 1.7 82% 76%
OTHER 665 9,164 1,653 18% 2.5 11,263 1,611 14% 2.4 81% 103%
MASS MERCHANDISE 1,024 4,017 924 23% 0.9 4,677 1,273 27% 1.2 86% 73%
NEWSSTAND 388 1,711 643 38% 1.7 1,978 616 31% 1.6 86% 104%
DRUG 452 1,910 560 29% 1.2 2,149 746 35% 1.6 89% 75%
MILITARY 132 674 294 44% 2.2 871 406 47% 3.1 77% 72%
CONVENIENCE 185 653 175 27% 0.9 684 189 28% 1.0 95% 93%
These ratios, efficiencies and sales per dealer provide baselines for
anticipated performance from expansion efforts into retailers selling
Mac Life but not Mac World.

16. Expansion Opportunities: Mac World
RETAILERS CURRENTLY SELLING MAC MAC LIFE MAC WORLD
Issues 201101 - 201104
LIFE BUT NOT MAC WORLD Projected Performance
Current
Average Average Sale / Sale /
Banner Nam e Class of Trade Store Count Efficiency Ratio Draw Sale Efficiency
Draw Sale Dealer Dealer
(COT)
CVS DRUG 932 2,902 825 28% 0.9 75% 2,112 620 29% 0.7
BEST BUY OTHER 153 765 394 51% 2.6 103% 2,241 404 18% 2.6
WAL MART SUPERCENTER MASS MERCHANDISE 344 1,631 435 27% 1.3 73% 1,371 315 23% 0.9
SHOPPERS DRUG DRUG 186 733 285 39% 1.5 75% 729 214 29% 1.1
PARADIES TERMINAL 12 329 203 62% 16.9 99% 408 201 49% 16.8
HUDSON NEWS-TERMINAL TERMINAL 12 378 189 50% 15.7 99% 380 188 49% 15.6
PUBLIX GROCERY 122 582 220 38% 1.8 76% 475 167 35% 1.4
STOP & SHOP SUPERMKT GROCERY 177 456 194 42% 1.1 76% 418 147 35% 0.8
KROGER GROCERY 187 689 188 27% 1.0 76% 406 143 35% 0.8
WALGREENS DRUG 310 1,062 188 18% 0.6 75% 480 141 29% 0.5
WAL MART CANADA MASS MERCHANDISE 136 1,170 163 14% 1.2 73% 514 118 23% 0.9
RITE AID DRUG 331 873 153 17% 0.5 75% 391 115 29% 0.3
TARGET MASS MERCHANDISE 204 565 150 27% 0.7 73% 473 109 23% 0.5
CREWS OF CALIFORNIA TERMINAL 3 192 90 47% 29.8 99% 180 89 49% 29.7
INDEPENDENT OTHER HQ OTHER 28 141 84 60% 3.0 103% 478 86 18% 3.1
HARRIS TEETER GROCERY 51 242 102 42% 2.0 76% 219 77 35% 1.5
BARNES & NOBLE COLLEGE
BOOKSTORE 111 483 97 20% 0.9 78% 170 76 45% 0.7
BOOKS
TOP TARGETS 3,299 13,192 3,956 30% 1.2 81% 11,444 3,210 28% 1.0
ALL RETAILERS 6,087 22,840 6,446 28% 1.1 57% 14,345 5,742 40% 0.9

17. Expansion Opportunities: Three Approaches
2. Advanced Analytics

18. Newsstand Break-EvenAnalysis
Using basic newsstand metrics we
determine a title’s break-even point of
efficiency.
Also determine net profit:
• per reader
issue
annually

19. Venn Analysis
MAC WORLD
M WO
Stores
section in the "Venn" tab. *Note that Draw
3,171 Analysis shows several thousand
7,478
Sale 2,134 retailers profitably selling
Eff 28.5%
competitive titles where Mac
World is not displayed.
Three segments of business -
M WO M LI M WO PC W
Stores 877 877 Stores 2,371 2,371
Draw 3,450 4,015 Draw 9,946 11,201 • retailers selling Mac Life and PC
Sale 1,124 1,380 Sale 3,052 3,081
Eff 32.6% 34.4% Eff 30.7% 27.5% World;
• retailers selling Mac Life;
M WO M LI PC W
Stores 6,518 6,518 6,518
Draw 64,788 74,296 77,368 • and retailers selling PC World;
Sale 26,457 29,326 16,373
M LI Eff 40.8% 39.5% 21.2%
Stores 2,145 PC W show potential for profitable
Draw
Sale
7,478
2,063 M LI PC W
Stores
Draw
15,791
54,762
expansion of Mac World
Eff 27.6% Stores 3,797 3,797 Sale 11,769 distribution.
Draw 15,448 15,913 Eff 21.5%
Sale 4,633 3,895
Eff 30.0% 24.5%
MAC LIFE PC WORLD
Source: store-level O&R data representing 95% of newsstand; Jan 2011 – April 2011.

20. Opportunity Analysis
Draw/Sale: Stores Selling Both MAC LIFE and PC WORLD
Store Average Average Draw / Sale /
Title Efficiency
Count Draw Sales Store Store
Mac Life 3,797 15,448 4,633 30.0% 4.07 1.22
Runner's World 3,797 14,299 5,944 41.6% 3.77 1.57
Almost 4,000 retailers sell both Mac Life and PC World, but not Mac World.
Several classes combine significant sales volume and acceptable sales per dealer to
make them potential expansion targets. While Terminal and Bookstore classes would
probably require investment, Mass and Grocery probably would not.
Mac Life PC World
Store Avg Sale / Avg Sale /
Class of Trade Avg Sale Avg Sale
Count Draw Dealer Draw Dealer
Terminal 51 1,244 588 11.5 1,133 310 6.1
Bookstore 128 599 208 1.6 473 135 1.1
Mass 738 3,485 916 1.2 3,303 974 1.3
Grocery 1233 4,432 1,468 1.2 3,485 3,303 2.7
Drug 1327 4,509 1,132 0.9 4,702 991 0.7
Other 320 1,179 321 1.0 1,203 231 0.7
TOTAL 3,797 15,448 4,633 1.2 14,299 5,944 1.6
Source: store-level O&R data representing 95% of newsstand; Jan 2011 – April 2011.

21. Opportunity Analysis
Draw/Sale: Stores Selling Both MAC LIFE and PC WORLD
Store Average Average Draw / Sale /
Title Efficiency
Count Draw Sales Store Store
Mac Life 3,797 15,448 4,633 30.0% 4.07 1.22
Runner's World 3,797 14,299 5,944 41.6% 3.77 1.57
Almost 4,000 retailers sell both Mac Life and PC World, but not Mac World.
A number of retailers offer attractive expansion metrics, with competitors selling more
than 1 copy per store. The opportunities exist across several classes including Mass,
Grocery and Drug.
Mac Life PC World
Store Sale / Sale /
Banner Name Avg Draw Avg Sale Avg Draw Avg Sale
Count Dealer Dealer
CVS 680 2,247 629 0.9 2,666 591 0.9
WAL MART SUPERCENTER 365 1,725 487 1.3 1,960 605 1.7
PUBLIX 134 623 236 1.8 684 163 1.2
SHOPPERS DRUG 116 513 211 1.8 410 105 0.9
STOP & SHOP SUPERMKT 181 475 198 1.1 858 208 1.1
HUDSON NEWS-TERMINAL 14 439 192 13.7 384 116 8.3
WALGREENS 288 1,004 174 0.6 846 170 0.6
PARADIES 12 237 150 12.5 231 64 5.3
WAL MART CANADA 89 731 139 1.6 319 120 1.3
KROGER 95 368 114 1.2 327 89 0.9
ALL RETAILERS 3,797 15,448 4,633 1.2 14,299 5,944 1.6
Source: store-level O&R data representing 95% of newsstand; Jan 2011 – April 2011.

22. Opportunity Analysis
Draw/Sale: Stores Selling MAC LIFE but not MAC WORLD
Store Average Average Draw / Sale /
Title Efficiency
Count Draw Sales Store Store
Mac Life 2,145 7,478 2,063 27.6% 3.49 0.96
Over 2,100 retailers sell Mac Life but not Mac World
However, most classes are unable to generate the volume of sales per dealer to make
them attractive expansion targets. With the exception of Terminal, any expansion
efforts should be fully vetted.
Mac Life
Store Draw / Sale /
Class of Trade Avg Draw Avg Sale Pct.
Count Dealer Dealer
Terminal 17 396 161 41% 23.3 9.5
Bookstore 212 962 228 24% 4.5 1.1
Grocery 584 1,903 472 25% 3.3 0.8
Mass 320 1,094 208 19% 3.4 0.7
Drug 446 1,207 363 30% 2.7 0.8
Other 566 1,916 632 33% 3.4 1.1
TOTAL 2,145 7,478 2,063 28% 3.5 1.0
Source: store-level O&R data representing 95% of newsstand; Jan 2011 - April 2011.

23. Opportunity Analysis
Draw/Sale: Stores Selling MAC LIFE but not MAC WORLD
Store Average Average Draw / Sale /
Title Efficiency
Count Draw Sales Store Store
Mac Life 2,145 7,478 2,063 27.6% 3.49 0.96
Over 2,100 retailers sell Mac Life but not Mac World
Only terminal retailers generate sufficient sales per dealer to make them attractive
expansion targets.
Mac Life
Store Draw / Sale /
Retailer Avg Draw Avg Sale Pct.
Count Dealer Dealer
BEST BUY 155 775 403 52% 5.0 2.6
HMS HOST-TERMINAL 9 354 283 80% 39.3 31.4
CVS 216 560 171 31% 2.6 0.8
SHOPPERS DRUG 96 376 148 39% 3.9 1.5
PARADIES 10 290 138 48% 29.0 13.8
TARGET 149 404 116 29% 2.7 0.8
KROGER 112 405 100 25% 3.6 0.9
RITE AID 134 318 73 23% 2.4 0.5
BARNES & NOBLE COLLEGE 65 272 61 22% 4.2 0.9
BOOKS
WAL MART CANADA 45 400 46 12% 8.9 1.0
TOTAL 2,145 7,478 2,063 28% 3.5 1.0
Source: store-level O&R data representing 95% of newsstand; Jan 2011 – April 2011.

24. Opportunity Analysis
Draw/Sale: Stores Selling PC WORLD but not MAC WORLD
Store Average Average Draw / Sale /
Title Efficiency
Count Draw Sales Store Store
PC World 15,791 54,762 11,769 21.5% 3.47 0.75
Almost 15,800 retailers sell PC World but not Mac World.
However, most classes are inefficient and generate low volumes per retailer. Any
expansion efforts into these stores should be fully vetted.
PC World
Store Draw / Sale /
Class of Trade Avg Draw Avg Sale Pct.
Count Dealer Dealer
GROCERY 4088 17,167 3,571 21% 4.2 0.9
MASS MERCHANDISE 2654 12,174 3,383 28% 4.6 1.3
DRUG 6476 18,753 3,233 17% 2.9 0.5
CONVENIENCE 777 2,521 309 12% 3.2 0.4
TERMINAL 45 621 187 30% 13.8 4.2
OTHER 1,751 3,526 1,086 31% 2.0 0.6
TOTAL 15,791 54,762 11,769 21% 3.5 0.7
Source: store-level O&R data representing 95% of newsstand; Jan 2011 - April 2011.

25. Opportunity Analysis
Draw/Sale: Stores Selling PC WORLD but not MAC WORLD
Store Average Average Draw / Sale /
Title Efficiency
Count Draw Sales Store Store
PC World 15,791 54,762 11,769 21.5% 3.47 0.75
Almost 15,800 retailers sell PC World but not Mac World.
Most, however, have modest efficiencies and sales per dealer that make them
speculative targets. Only Wal Mart and Giant Food offer any real possibilities.
PC World
Store Draw / Sale /
Retailer Avg Draw Avg Sale Pct.
Count Dealer Dealer
WAL MART SUPERCENTER 1399 7,288 2,345 32% 5.2 1.7
WALGREENS 3734 9,512 1,661 17% 2.5 0.4
CVS 1419 4,947 972 20% 3.5 0.7
WAL MART 386 1,722 502 29% 4.5 1.3
PUBLIX 460 2,411 489 20% 5.2 1.1
KROGER 271 1,037 275 27% 3.8 1.0
RITE AID 667 2,165 266 12% 3.2 0.4
TARGET 418 1,539 237 15% 3.7 0.6
SAFEWAY 246 966 225 23% 3.9 0.9
GIANT FOOD CARLISLE 127 784 194 25% 6.2 1.5
TOTAL 5,852 26,854 8,496 32% 4.6 1.5
Source: store-level O&R data representing 95% of newsstand; Jan 2011 – April 2011.

26. Expansion Opportunities: Three Approaches
3. Demographic / Consumer purchasing behavior

27. Spectra Quadrant Analysis
Demographic and consumer purchasing behavior, by store, is used to identify “high and low” potential sales.
These are compared to actual sales to generate the below quadrant analysis.
Source: store-level O&R data for all Wal Mart divisions; May 2010 – April 2011

28. Measuring Results
Before-and-After Range of Sale

29. Before-and After Range of Sale Analysis
Issues 201102 -Cut Variance 201101 - 201112
Pre - and - Post 201106 , 1 or More Issues
Range of # of Variance Pct Variance
Share of Share of Draw / Sale /
Draw
Range of
Sales
# of
Efficiency Variance
Sale Accounts Draw Sales Draw
Draw Sales Share of Draw Dealer
Sales Dealer
0-1 15,580 Sale Accounts
79,447 7,060 8.9% 32.6% 7.8% Reduction
-24.8 5.1 0.5
0-1 -4,025 -25,700 8,088 -32.3% 114.6% 63.9%
1-3 8,425
1-3
51,549 -724
20,026 -7,071 38.8%
-2,807
21.1%
-13.7%
22.1%
-14.0%
1.0
17.6%
6.1 2.4
3-7 4,817
3-7 48,104 -154 24,307 -3,143 50.5%
-3,358 19.7%
-6.5% 26.8%
-13.8% 7.1
7.8% 10.0 5.0
7-12 1,479
7-12 24,831 14,052 -1,176
-31 56.6%
-1,185 10.2%
-4.7% 15.5%
-8.4% 5.3
2.9% 16.8 9.5
12-18 527
12-1813,267 7,865 -169
-10 59.3%-68 5.4%
-1.3% 8.7%
-0.9% 3.2
0.4% 25.2 14.9
18-25 18-25 6,786
211 -6
4,498 -229 -267
66.3% 2.8%
-3.4% -5.9%
5.0% 0.6%
2.2 32.2 21.3
25-35 25-35 6,061
145 -5
4,319 -394 -401
71.3% -6.5%
2.5% -9.3%
4.8% 1.0%
2.3 41.8 29.8
35-50 35-50 4,621
81 -2
3,394 -204 -189
73.4% -4.4%
1.9% -5.6%
3.7% 0.5%
1.9 57.0 41.9
50-75 -2 -318 -242 -11.7% -13.8% 0.8%
50-75 30 2,712 1,749 64.5% 1.1% 1.9% 0.8 90.4 58.3
>75 -7 -1,829 -515 -27.8% -15.5% 4.5%
>75 28
Total
6,580 -4,966 -40,230
3,320 50.5%
-943
2.7%
-16.5%
3.7%
-1.0%
1.0 235.0 118.6
Totals 31,323 243,957 90,588 37.1% 100.0% 100.0% N/A 7.8 2.9
Range of Sale 201108 - 201112 or1 or More Issues
Issues 201108 - 201112 , 1 , More Issues
Range of
Range of # of
# of Share of Share of Draw / Sale /
Draw
Draw Sales
Sales Efficiency Share of Share of Variance
Efficiency Variance Draw / Sale /
Sale
Sale Accounts
Accounts Draw
Draw Sales
Sales Dealer
Dealer Dealer
Dealer
0-1
0-1 11,555
2,012 53,747
6,906 15,148
719 28.2%
10.4% 26.4%
46.5% 16.9%
12.5% -9.5
-34.0 4.7
3.4 1.3
0.4
1-3
1-3 7,701
512 44,478
2,468 17,218
1,157 38.7%
46.9% 21.8%
16.6% 19.2%
20.2% -2.6
3.5 5.8
4.8 2.2
2.3
3-7
3-7 4,663
205 44,961
1,499 20,950
1,008 46.6%
67.3% 22.1%
10.1% 23.4%
17.6% 1.3
7.5 9.6
7.3 4.5
4.9
7-12
7-12 1,448
58 23,656
980 12,867
575 54.4%
58.7% 11.6%
6.6% 14.4%
10.0% 2.7
3.4 16.3
16.9 8.9
9.9
12-18
12-18 517
13 13,099
275 7,797
188 59.5%
68.4% 6.4%
1.9% 8.7%
3.3% 2.3
1.4 25.3
21.2 15.1
14.5
18-25
18-25 205
27 6,558
722 4,231
585 64.5%
81.0% 3.2%
4.9% 4.7%
10.2% 1.5
5.3 32.0
26.7 20.6
21.6
25-35
25-35 140
10 5,667
495 3,918
300 69.1%
60.5% 2.8%
3.3% 4.4%
5.2% 1.6
1.9 40.5
49.5 28.0
30.0
35-50
35-50 79
3 4,417
157 3,205
147 72.6%
93.6% 2.2%
1.1% 3.6%
2.6% 1.4
1.5 55.9
52.3 40.6
49.0
50-75
50-75 28
3 2,394
212 1,507
189 62.9%
89.2% 1.2%
1.4% 1.7%
3.3% 0.5
1.9 85.5
70.7 53.8
63.0
>75
>75 21
6 4,751
1,135 2,805
869 59.0%
76.6% 2.3%
7.6% 3.1%
15.2% 0.8
7.5 226.2
189.2 133.6
144.8
Totals
Totals 26,357
2,849 203,727
14,849 89,645
5,736 44.0%
38.6% 100.0%
100.0% 100.0%
100.0% N/A
N/A 7.7
5.2 3.4
2.0

30. Wholesaler Share of Market Trends
35%
30%
25%
TNG
20% AND
SIC
15% IND
HUD
10% TNG-LP
OTHERS
5%
0%
2007 2008 2009 2010 2011
-5%
Source: CMG billing records, 2007 to 2011.

31. Wholesaler EfficiencyTrends
41%
39%
37%
TNG
35%
AND
SIC
33%
IND
HUD
31%
TNG-LP
OTHERS
29%
27%
25%
2007 2008 2009 2010 2011
Source: CMG Billing records; 2007 to 2011.

32. CMG Publisher YOY Dollar Trend by Wholesaler
CMG TNG
HUDSON
OTHERS
TNG-LP
OVERALL
SIC
15%
0%
10% 11%
-2%
-3%
5%
-4% 0% 2%
0% -5%
-2% -1%
-2% -3%
-5% -6%
-6% -6%
-6% -7% -7% -7%
-7%
-9% -8% -8%
-9% -10%
-10% -11% -11% -11%
-12% -12% -13%
-8% -13%
-15%
-9% -15%
-15% -15%
-15%
-15% -16% -16%
-10% -21%
-20% -11%
-23%
-11%
-25% -26%
-12%
-28%
-30%
-36%
-14% HEARST CONDE READ DIG. PENNY CONSUMERS ROB BONNIER INTERWEAVE
TNG TNG-LP SIC KENNEDY
HUD OTHERS
Source: CMG Billing records; 2007 to 2011.

33. Wholesaler – Share of Market by Class of Trade
HUDSON
TNG-LP
OTHER
TNG
SIC
50%
43%
40%
38%
35%
34%
30%
30%
27% 27%
24%
23%
20% 22%
17% 16%
14% 14%
13% 13%
10% 12% 11%
11%
9%
7% 8%
7% 6% 6%
5% 5% 4%
3% 1%
2% 2%
3%
0%
GROCERY MASS TERMINAL DRUG BOOKSTORE CONVENIENCE OTHER
Source: store-level O&R data; all titles, 2011 issues.

34. Wholesaler - Share of Market by Retailer
HUDSON
TNG-LP
OTHER
TNG
SIC
35%
30% 32%
TOP SIX RETAILERS
25%
= 46% SHARE
27%
50%
60%
23%
20%
15% 16%
14%
12%
10%
10% 10%
9% 9%
5% 7% 7%
6% 6% 6% 6%
5% 5%
5% 5% 5%
5%
4% 4% 3% 4%
4%
3%
3%
0%
WALWAL MART
HUDSON CANADA
MART NEWS DOLLAR GENERAL
BARNES & NOBLE
KROGER
CVS BARNES & NOBLE
WALGREENS
AHOLD
PUBLIX SCHNUCKMART
HUDSON NEWS HY VEERITE MILLION LOWES COMPANIES
SAMS MARKETS BOOKS A AID
WAL CLUB
SAFEWAY SAFEWAY
TARGET
FOOD STORES SHOPPERS DRUG
SUPERVALU
PARADIES
DELHAIZE
Source: store-level O&R data; all titles, 2011 issues.