Chocolate

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Speech da aluna Lara do Passages 2A da Professora Júlia, sobre "Chocolate"- ALL Stella Marias - Out. 2012

Chocolate

Milk Chocolate

White chocolate

Dark chocolate

Chocolate with nuts

Effects

Switzerland

Easter

Roald Dahl

The End

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In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands. As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.

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