« Cette campagne était vraiment remarquable »
Les campagnes associant Internet et les autres médias
Quelles ont été les campagnes combinées Web/TV/Affichage/Presse/Radio les plus remarquées et les plus efficaces ? Qu’est-ce que le Web a apporté à ces médias et vice versa ? Quels étaient les budgets et quelle part a été consacrée au média interactif et aux autres médias ? Comment évaluer le rôle de la créa (du message, du format, de l’histoire) dans l’efficacité de ces campagnes ?
Les campagnes Mobile
Quelles ont été les campagnes mobiles les plus marquantes des trois derniers mois ? Quels étaient les objectifs et comment mesurer leur efficacité ? Comment se sont-elles interfacées avec les campagnes des autres canaux (Web, TV, presse,...)?
Les campagnes pureBuzz
Quelles ont été les campagnes les plus efficaces dans leurs effets d’amplification liés au buzz ? Pourquoi ces campagnes ont-elles marché ? Quelles populations étaient ciblées ? Pourquoi les prescripteurs ont-ils relayé le buzz et quels mécanismes ont été mis en place en vue de bloquer les badbuzzes éventuels ?
La croissance verte redonne des couleurs a l'écoNatacha Fellous
Faire cohabiter 7 milliards d’individus sur une même planète, tout en favorisant une économie dynamique qui préserve et développe les ressources naturelles, n’est plus l’affaire de groupes isolés.
« Cette campagne était vraiment remarquable »
Les campagnes associant Internet et les autres médias
Quelles ont été les campagnes combinées Web/TV/Affichage/Presse/Radio les plus remarquées et les plus efficaces ? Qu’est-ce que le Web a apporté à ces médias et vice versa ? Quels étaient les budgets et quelle part a été consacrée au média interactif et aux autres médias ? Comment évaluer le rôle de la créa (du message, du format, de l’histoire) dans l’efficacité de ces campagnes ?
Les campagnes Mobile
Quelles ont été les campagnes mobiles les plus marquantes des trois derniers mois ? Quels étaient les objectifs et comment mesurer leur efficacité ? Comment se sont-elles interfacées avec les campagnes des autres canaux (Web, TV, presse,...)?
Les campagnes pureBuzz
Quelles ont été les campagnes les plus efficaces dans leurs effets d’amplification liés au buzz ? Pourquoi ces campagnes ont-elles marché ? Quelles populations étaient ciblées ? Pourquoi les prescripteurs ont-ils relayé le buzz et quels mécanismes ont été mis en place en vue de bloquer les badbuzzes éventuels ?
La croissance verte redonne des couleurs a l'écoNatacha Fellous
Faire cohabiter 7 milliards d’individus sur une même planète, tout en favorisant une économie dynamique qui préserve et développe les ressources naturelles, n’est plus l’affaire de groupes isolés.
Revelaciones de la NASA sobre la Virgen de GuadalupeLUIS VELEZ
From: haggeo_89@hotmail.com
To: giggles_pr88@hotmail.com; ana_pr321@hotmail.com; titita4_@hotmail.com; carlosalberto_castro22@hotmail.com; dashiralopez@yahoo.com; j_rc_16@hotmail.com; jessicabaez89@hotmail.com; joselito_hardy@hotmail.com; st4_jose_rx8@hotmail.com; j_gabriel_pr@hotmail.com; maripositalinda597@hotmail.com; samelyboricua_607@hotmail.com; p.774@hotmail.com; lj.oliverosm@gmail.com; luisv@lavg.com; nena_nice_24@hotmail.com; la.rompe.discoteka@hotmail.com; doh_x@hotmail.com; ashilo08@hotmail.com; drtc13@hotmail.com; luiskngri@hotmail.com; enfermeritaterapix_@hotmail.com; yasminekaleisha_04_@hotmail.com; anthony_1713@hotmail.com; baby_tati@live.com; tu_gatita_fiera@live.com; titiyeya@hotmail.com; babyfat6@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Tue, 30 Jun 2009 17:36:56 -0400
From: thenewguy27@hotmail.com
To: mvpblaze@hotmail.com; haggeo_89@hotmail.com; hot4poetry@hotmail.com; b_ocua619@hotmail.com; elsicariodyauco_17@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Mon, 29 Jun 2009 11:42:49 -0700
From: hot4poetry@hotmail.com
To: fe_de_ma@hotmail.com; edgardo-santiago@hotmail.com; histo2071@yahoo.com; kayi_roxy_721@hotmail.com; johncheng84@hotmail.com; luckyvirgo@hotmail.com; punkgirl1450@hotmail.com; ricardo.a.torres_123@hotmail.com; thenewguy27@hotmail.com; wilbert_jr@hotmail.com; w_moran_ramos@yahoo.com; yaly314@hotmail.es; zigy666@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Mon, 29 Jun 2009 11:19:56 -0700
Jessica Santiago, Por Favor LEE la carta y no sean bagos...
From: kelly1799@hotmail.com
To: leemanuel2009@hotmail.com; cv.mercado@yahoo.com; emmybrklyn2@hotmail.com; ennys25@hotmail.com; natalyn12a@yahoo.com; paola3793@yahoo.com; hot4poetry@hotmail.com; jlv7031@yahoo.com; angelmarymarie@hotmail.com; kelianet127@hotmail.com; boricua4life8@aol.com; lucyeddie1977@yahoo.com; luis_daniel_02@yahoo.com; mayraenid@msn.com; mfeliciano051@hotmail.com; milagrospacheco2008@yahoo.com; emuniz86@optonline.net; jennyrabel@yahoo.com; lucyeddie1977@msn.com; rvegadj@hotmail.com; matosyani@yahoo.com; uvagata69@hotmail.com; zulann2002@yahoo.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Sun, 7 Jun 2009 02:22:37 -0400
From: julia_guerra_57@hotmail.com
To: atycordero@gmail.com; acosta.biar@yahoo.com; dayna_jeannie@hotmail.com; dlugo55@yahoo.com; l.diaz.04@hotmail.com; roman.irene@att.net; kelly1799@hotmail.com; nahoj121@yahoo.com; juli948@hotmail.com; maraalvarez4@hotmail.com; magdylugo@yahoo.com; tmaritza36@yahoo.com; arielalex_x63@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Thu, 4 Jun 2009 21:02:22 +0000
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From: haggeo_89@hotmail.com
To: giggles_pr88@hotmail.com; ana_pr321@hotmail.com; titita4_@hotmail.com; dashiralopez@yahoo.com; j_rc_16@hotmail.com; jessicabaez89@hotmail.com; joselito_hardy@hotmail.com; st4_jose_rx8@hotmail.com; j_gabriel_pr@hotmail.com; thenewguy27@hotmail.com; mvpblaze@hotmail.com; maripositalinda597@hotmail.com; samelyboricua_607@hotmail.com; p.774@hotmail.com; lj.oliverosm@gmail.com; luisv@lavg.com; nena_nice_24@hotmail.com; la.rompe.discoteka@hotmail.com; doh_x@hotmail.com; ashilo08@hotmail.com; drtc13@hotmail.com; luiskngri@hotmail.com; enfermeritaterapix_@hotmail.com; yasminekaleisha_04_@hotmail.com; anthony_1713@hotmail.com; baby_tati@live.com; tu_gatita_fiera@live.com; titiyeya@hotmail.com; babyfat6@hotmail.com
Subject: Cocodrilos sin hambre
Date: Tue, 30 Jun 2009 17:38:52 -0400
Date: Mon, 22 Jun 2009 07:44:51 -0700
From: jeankee68@yahoo.com
Subject: FW: Cocodrilos sin hambre
To: haggeo_89@hotmail.com
--- El mié 13-may-09, nilda rosario garcia <chrisynunie@hotmail.com> escribió:
De: nilda rosario garcia <chrisynunie@hotmail.com>
Asunto: FW: Cocodrilos sin hambre
A: "angie y albert borrero rosario" <mareddie1@hotmail.com>, aracelysrodz@hotmail.com, "hilda silvagnoli" <hsilvagnoli@yahoo.com>, "jean carlo velazquez" <jeankee68@yahoo.com>, "jo-ann ruiz plaza" <joesfred3@yahoo.com>, labandolera_521@hotmail.com, "lydia jimenez" <wyljimenez@aol.com>, mariebeverly_10@hotmail.com, "maximino garcia" <garciamax@att.net>, nekie_13@hotmail.com, tribili_25@hotmail.com, "Wilma L. Burgos Torres" <wilcaburgos@yahoo.com>
Fecha: miércoles, 13 mayo, 2009, 9:51 am
Date: Tue, 12 May 2009 17:55:57 -0700
From: martagil@ymail.com
Subject: Fw: Cocodrilos sin hambre
To: jomime@prtc.net; chrisynunie@hotmail.com; feloperez@hotmail.com
----- Forwarded Message ----
From: awilda oliveras <aw_oliveras@hotmail.com>
Sent: Tuesday, May 12, 2009 1:33:47 PM
Subject: FW: Cocodrilos sin hambre
Windows Live™: Keep your life in sync. Check it out!
Invite your mail contacts to join your friends list with Windows Live Spaces. It's easy! Try it!
¡Todo sobre la Liga Mexicana de fútbol!
Estadísticas, resultados, calendario, fotos y más:
http://espanol.sports.yahoo.com/
What can you do with the new Windows Live? Find out
_________________________________________________________________
Express yourself with gadgets on Windows Live Spaces
http://discoverspaces.live.com?source=hmtag1&loc=us
Revelaciones de la NASA sobre la Virgen de GuadalupeLUIS VELEZ
From: haggeo_89@hotmail.com
To: giggles_pr88@hotmail.com; ana_pr321@hotmail.com; titita4_@hotmail.com; carlosalberto_castro22@hotmail.com; dashiralopez@yahoo.com; j_rc_16@hotmail.com; jessicabaez89@hotmail.com; joselito_hardy@hotmail.com; st4_jose_rx8@hotmail.com; j_gabriel_pr@hotmail.com; maripositalinda597@hotmail.com; samelyboricua_607@hotmail.com; p.774@hotmail.com; lj.oliverosm@gmail.com; luisv@lavg.com; nena_nice_24@hotmail.com; la.rompe.discoteka@hotmail.com; doh_x@hotmail.com; ashilo08@hotmail.com; drtc13@hotmail.com; luiskngri@hotmail.com; enfermeritaterapix_@hotmail.com; yasminekaleisha_04_@hotmail.com; anthony_1713@hotmail.com; baby_tati@live.com; tu_gatita_fiera@live.com; titiyeya@hotmail.com; babyfat6@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Tue, 30 Jun 2009 17:36:56 -0400
From: thenewguy27@hotmail.com
To: mvpblaze@hotmail.com; haggeo_89@hotmail.com; hot4poetry@hotmail.com; b_ocua619@hotmail.com; elsicariodyauco_17@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Mon, 29 Jun 2009 11:42:49 -0700
From: hot4poetry@hotmail.com
To: fe_de_ma@hotmail.com; edgardo-santiago@hotmail.com; histo2071@yahoo.com; kayi_roxy_721@hotmail.com; johncheng84@hotmail.com; luckyvirgo@hotmail.com; punkgirl1450@hotmail.com; ricardo.a.torres_123@hotmail.com; thenewguy27@hotmail.com; wilbert_jr@hotmail.com; w_moran_ramos@yahoo.com; yaly314@hotmail.es; zigy666@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Mon, 29 Jun 2009 11:19:56 -0700
Jessica Santiago, Por Favor LEE la carta y no sean bagos...
From: kelly1799@hotmail.com
To: leemanuel2009@hotmail.com; cv.mercado@yahoo.com; emmybrklyn2@hotmail.com; ennys25@hotmail.com; natalyn12a@yahoo.com; paola3793@yahoo.com; hot4poetry@hotmail.com; jlv7031@yahoo.com; angelmarymarie@hotmail.com; kelianet127@hotmail.com; boricua4life8@aol.com; lucyeddie1977@yahoo.com; luis_daniel_02@yahoo.com; mayraenid@msn.com; mfeliciano051@hotmail.com; milagrospacheco2008@yahoo.com; emuniz86@optonline.net; jennyrabel@yahoo.com; lucyeddie1977@msn.com; rvegadj@hotmail.com; matosyani@yahoo.com; uvagata69@hotmail.com; zulann2002@yahoo.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Sun, 7 Jun 2009 02:22:37 -0400
From: julia_guerra_57@hotmail.com
To: atycordero@gmail.com; acosta.biar@yahoo.com; dayna_jeannie@hotmail.com; dlugo55@yahoo.com; l.diaz.04@hotmail.com; roman.irene@att.net; kelly1799@hotmail.com; nahoj121@yahoo.com; juli948@hotmail.com; maraalvarez4@hotmail.com; magdylugo@yahoo.com; tmaritza36@yahoo.com; arielalex_x63@hotmail.com
Subject: FW: Revelaciones de la NASA sobre la Virgen de Guadalupe
Date: Thu, 4 Jun 2009 21:02:22 +0000
Windows Live™: Keep your life in sync. Check it out!
What can you do with the new Windows Live? Find out
Hotmail® has ever-growing storage! Don’t worry about storage limits. Check it out.
Insert movie times and more without leaving Hotmail®. See how.
What can you do with the new Windows Live? Find out
_________________________________________________________________
Search from any Web page with powerful protection. Get the FREE Windows Live Toolbar Today!
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From: haggeo_89@hotmail.com
To: giggles_pr88@hotmail.com; ana_pr321@hotmail.com; titita4_@hotmail.com; dashiralopez@yahoo.com; j_rc_16@hotmail.com; jessicabaez89@hotmail.com; joselito_hardy@hotmail.com; st4_jose_rx8@hotmail.com; j_gabriel_pr@hotmail.com; thenewguy27@hotmail.com; mvpblaze@hotmail.com; maripositalinda597@hotmail.com; samelyboricua_607@hotmail.com; p.774@hotmail.com; lj.oliverosm@gmail.com; luisv@lavg.com; nena_nice_24@hotmail.com; la.rompe.discoteka@hotmail.com; doh_x@hotmail.com; ashilo08@hotmail.com; drtc13@hotmail.com; luiskngri@hotmail.com; enfermeritaterapix_@hotmail.com; yasminekaleisha_04_@hotmail.com; anthony_1713@hotmail.com; baby_tati@live.com; tu_gatita_fiera@live.com; titiyeya@hotmail.com; babyfat6@hotmail.com
Subject: Cocodrilos sin hambre
Date: Tue, 30 Jun 2009 17:38:52 -0400
Date: Mon, 22 Jun 2009 07:44:51 -0700
From: jeankee68@yahoo.com
Subject: FW: Cocodrilos sin hambre
To: haggeo_89@hotmail.com
--- El mié 13-may-09, nilda rosario garcia <chrisynunie@hotmail.com> escribió:
De: nilda rosario garcia <chrisynunie@hotmail.com>
Asunto: FW: Cocodrilos sin hambre
A: "angie y albert borrero rosario" <mareddie1@hotmail.com>, aracelysrodz@hotmail.com, "hilda silvagnoli" <hsilvagnoli@yahoo.com>, "jean carlo velazquez" <jeankee68@yahoo.com>, "jo-ann ruiz plaza" <joesfred3@yahoo.com>, labandolera_521@hotmail.com, "lydia jimenez" <wyljimenez@aol.com>, mariebeverly_10@hotmail.com, "maximino garcia" <garciamax@att.net>, nekie_13@hotmail.com, tribili_25@hotmail.com, "Wilma L. Burgos Torres" <wilcaburgos@yahoo.com>
Fecha: miércoles, 13 mayo, 2009, 9:51 am
Date: Tue, 12 May 2009 17:55:57 -0700
From: martagil@ymail.com
Subject: Fw: Cocodrilos sin hambre
To: jomime@prtc.net; chrisynunie@hotmail.com; feloperez@hotmail.com
----- Forwarded Message ----
From: awilda oliveras <aw_oliveras@hotmail.com>
Sent: Tuesday, May 12, 2009 1:33:47 PM
Subject: FW: Cocodrilos sin hambre
Windows Live™: Keep your life in sync. Check it out!
Invite your mail contacts to join your friends list with Windows Live Spaces. It's easy! Try it!
¡Todo sobre la Liga Mexicana de fútbol!
Estadísticas, resultados, calendario, fotos y más:
http://espanol.sports.yahoo.com/
What can you do with the new Windows Live? Find out
_________________________________________________________________
Express yourself with gadgets on Windows Live Spaces
http://discoverspaces.live.com?source=hmtag1&loc=us
From: haggeo_89@hotmail.com
To: ana_pr321@hotmail.com; titita4_@hotmail.com; j_rc_16@hotmail.com; jessicabaez89@hotmail.com; joselito_hardy@hotmail.com; st4_jose_rx8@hotmail.com; j_gabriel_pr@hotmail.com; thenewguy27@hotmail.com; mvpblaze@hotmail.com; maripositalinda597@hotmail.com; samelyboricua_607@hotmail.com; p.774@hotmail.com; prof.gerena@hotmail.com; lj.oliverosm@gmail.com; luisv@lavg.com; nena_nice_24@hotmail.com; la.rompe.discoteka@hotmail.com; doh_x@hotmail.com; ashilo08@hotmail.com; drtc13@hotmail.com; luiskngri@hotmail.com; enfermeritaterapix_@hotmail.com; yasminekaleisha_04_@hotmail.com; anthony_1713@hotmail.com; baby_tati@live.com; tu_gatita_fiera@live.com; titiyeya@hotmail.com; babyfat6@hotmail.com
Subject: FW: Cuidate que no este en tu patio
Date: Tue, 30 Jun 2009 17:42:53 -0400
From: peewee.german@hotmail.com
To: haggeo_89@hotmail.com
Subject: FW: Cuidate que no este en tu patio
Date: Mon, 22 Jun 2009 11:03:12 -0400
From: tribili_25@hotmail.com
To: ade_liss@hotmail.com; aracelysoca@hotmail.com; aracelysrodz@hotmail.com; candice_diva@hotmail.com; divaangy@hotmail.com; dorisannpacheco@hotmail.com; fashion_orange_girl24@hotmail.com; fashion-girl_23@hotmail.com; giemar19@hotmail.com; jean-antonio@live.com; jeica1512@hotmail.com; ojitos.lindos.911@hotmail.com; jenny-23-roxy@hotmail.com; jessy_nena_linda@hotmail.com; labandolera_521@hotmail.com; la-lunita-14@hotmail.com; latina_sexy0881@hotmail.com; lizkel_17@hotmail.com; lopez.alexis30@hotmail.com; loream_02@hotmail.com; luli-titi@hotmail.com; mareddie18@hotmail.com; mariebeverly_10@hotmail.com; maxgarash@hotmail.com; mystykzon3@hotmail.com; nekie_13@hotmail.com; nilkadesire@hotmail.com; ordep2m@hotmail.com; peewee.german@hotmail.com; rawato@hotmail.com; realmente-la-mejor_23@hotmail.com; rockeritagirl23@hotmail.com; ruben_macharran@hotmail.com; sexy_roxygirl547@hotmail.com; surfzone00@hotmail.com; la_burbu1322@hotmail.com; tp0312@hotmail.com; tu_gatita_natasha@hotmail.com; zyropa@hotmail.com
Subject: FW: Cuidate que no este en tu patio
Date: Fri, 19 Jun 2009 03:55:44 +0000
From: chrisynunie@hotmail.com
To: mareddie1@hotmail.com; aracelysrodz@hotmail.com; lanenasabanera@yahoo.com; fanais99@gmail.com; zulleddys3@yahoo.com; hsilvagnoli@yahoo.com; joesfred3@yahoo.com; labandolera_521@hotmail.com; lizkel_17@hotmail.com; wyljimenez@aol.com; mariebeverly_10@hotmail.com; lamboymaritza@yahoo.com; maxgarash@hotmail.com; garciamax@att.net; mildred_s_r@hotmail.com; agonzalez@mail.suagm.edu; nekie_13@hotmail.com; tribili_25@hotmail.com; wilcaburgos@yahoo.com
Subject: FW: Cuidate que no este en tu patio
Date: Thu, 18 Jun 2009 08:45:08 -0400
Date: Thu, 18 Jun 2009 04:32:29 -0700
From: martagil@ymail.com
Subject: Fw: Cuidate que no este en tu patio
To: bcapo.13@gmail.com; aw_oliveras@hotmail.com; eliyauco@yahoo.com; chrisynunie@hotmail.com
----- Forwarded Message ----
From: Luis T <jomime@prtc.net>
To: Jaime <jrodriguezlugo@yahoo.com>; Mabel <rodriguezmabel24@yahoo.com>; Merianne <gililla_64@yahoo.com>; Melissa y Felito <melissalperez@hotmail.com>; Michelle Gil <martagil@ymail.com>
Sent: Wednesday, June 17, 2009 3:50:33 PM
Subject: FW: Cuidate que no este en tu patio
-------Original Message-------
From: giovanni aleman
Date: 6/17/2009 9:12:06 AM
Subject: FW: Cuidate que no este en tu patio
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