SlideShare a Scribd company logo
1 of 42
“The goal of social media is to turn customers into a volunteer 
marketing army.” 
社会化媒体的目标是把客户变成一个 
志愿者的营销大军。
议程
网站
网站
网站
网站
网站
网站
网站
网站
网站
网站
网站
1拍照 
2QQ 
3体育 
4义工 
5午餐
1拍照
1微信 
1拍照
2微博 
1拍照
3邮件 
1拍照
得奖 
1 
2 
3 
1拍照
QQ 帮忙 
2QQ
3体育
3体育
3体育
3体育
3体育
4义工
4义工
5午餐
其他方式 
• 案例比赛 
• 客户见证 
• 客户反馈 
• 媒体:电视,报纸,电台 
• 推荐得奖
推广开发商 
主页 
出色企业 
搜索引擎优化 
社会媒体
主页 
主页 
• 把您的楼盘放在我们主 
页上
例子主页
出色企业 
克而瑞推荐 
出色企业
例子 
• 特色楼盘 
出色企业
搜索引擎 
优化 
• 搜索 
• 您的楼盘 
搜索引擎优化
搜索引擎 
优化 
例子
社会媒体社会媒体 
您的楼盘 
贴到我们 
的媒体
例子社会媒体 
• 您的楼盘
“The goal of social media is to turn customers into a volunteer 
marketing army.” 
社会化媒体的目标是把客户变成一个 
志愿者的营销大军。

More Related Content

More from Key Point Consultants

More from Key Point Consultants (10)

Vestas Expansion Opportunity in India
Vestas Expansion Opportunity in IndiaVestas Expansion Opportunity in India
Vestas Expansion Opportunity in India
 
Volvo Bus Corporation Presentation
Volvo Bus Corporation PresentationVolvo Bus Corporation Presentation
Volvo Bus Corporation Presentation
 
KPC's Go-to-Market Strategy for Vestas Foreign Expansion in India
KPC's Go-to-Market Strategy for Vestas Foreign Expansion in IndiaKPC's Go-to-Market Strategy for Vestas Foreign Expansion in India
KPC's Go-to-Market Strategy for Vestas Foreign Expansion in India
 
KPM's Recommendations for Monetizing the STUPH File Radio Show
KPM's Recommendations for Monetizing the STUPH File Radio ShowKPM's Recommendations for Monetizing the STUPH File Radio Show
KPM's Recommendations for Monetizing the STUPH File Radio Show
 
Yorktown Technologies
Yorktown TechnologiesYorktown Technologies
Yorktown Technologies
 
Brand Audit with Recommendations
Brand Audit with RecommendationsBrand Audit with Recommendations
Brand Audit with Recommendations
 
Brand Audit
Brand AuditBrand Audit
Brand Audit
 
Newad
NewadNewad
Newad
 
Molson Canadian vs Labatt Blue Battle of the Brands
Molson Canadian vs Labatt Blue Battle of the BrandsMolson Canadian vs Labatt Blue Battle of the Brands
Molson Canadian vs Labatt Blue Battle of the Brands
 
Fin International Expansion in Japan
Fin International Expansion in JapanFin International Expansion in Japan
Fin International Expansion in Japan
 

Chinese Real Estate Consulting Company