NBC Universal launched the Chiller network on March 1, 2007 focusing on horror, thriller and suspense programming. Chiller, based in New York City, airs shows during daytime like Freddy's Nightmares and Buffy the Vampire Slayer and primetime shows such as Masters of Horror and Fear Factor. In 2010, Chiller updated its logo and branding under the leadership of President Dave Howe, sharing content from studios including Lionsgate and Warner Bros. with its sister network Syfy.