Channel Management in the Era of Social TechnologyRelayware, Inc.
Implementing an indirect go-to-market strategy has always been challenging. From channel selection, segmentation, recruitment and on-boarding to training, enabling, motivating and facilitating collaboration, the indirect channel relationship lifecycle is complex to manage and this has forced many companies to turn to automation as a solution. But does the advent of social and collaborative technologies herald yet more challenges or can these technologies enhance and simplify indirect channel engagement? This whitepaper helps us to draw conclusions.
Channel Management in the Era of Social TechnologyRelayware, Inc.
Implementing an indirect go-to-market strategy has always been challenging. From channel selection, segmentation, recruitment and on-boarding to training, enabling, motivating and facilitating collaboration, the indirect channel relationship lifecycle is complex to manage and this has forced many companies to turn to automation as a solution. But does the advent of social and collaborative technologies herald yet more challenges or can these technologies enhance and simplify indirect channel engagement? This whitepaper helps us to draw conclusions.
Indirect Channel Sales and Marketing CollaborationRelayware, Inc.
Analysts claim that workforce social collaboration technology can improve the productivity of interaction workers by 25%. That’s an amazing productivity gain from your entire staff simply deploying Jive or Yammer. But your own workforce inherently work collaboratively already by virtue of the fact that they share a common employer, common goals, common systems, common data. They often share the same office premises. This compelling whitepaper contends that the greatest productivity gains for businesses are in fact to be derived from collaboration with and among external ecosystems – both supply – and demand-side who share none of these things and goes on to discuss best practices and technologies for enabling collaboration beyond the enterprise.
Indirect Channel Sales and Marketing CollaborationRelayware, Inc.
Analysts claim that workforce social collaboration technology can improve the productivity of interaction workers by 25%. That’s an amazing productivity gain from your entire staff simply deploying Jive or Yammer. But your own workforce inherently work collaboratively already by virtue of the fact that they share a common employer, common goals, common systems, common data. They often share the same office premises. This compelling whitepaper contends that the greatest productivity gains for businesses are in fact to be derived from collaboration with and among external ecosystems – both supply – and demand-side who share none of these things and goes on to discuss best practices and technologies for enabling collaboration beyond the enterprise.