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CG Internship final
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- 2. 1 Table of Contents Executive Summary…………………………………………………………………………2 Marketing……………………………………………………………………………………….3 Company assessment Goal setting Implementation Plan Customer segment Value proposition Deliverable Summary Development Plan First Draft Manuscript Deliverables…………………………………………………..6 Financial Techniques…………………………………………………………………………6 SWOT Analysis Set goals Project management…………………………………………………………………………7 Eden Honeybee Project Food Security Global Strategic Management…………………………………………………………..8 Risk assessment and mitigation Personal Goals………………………………………………………………………………….9
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- 4. 3 Marketing Company assessment CG is a new and growing organization with a lot of potential to change the world. Education is the key to solving major world problems, so even more exposure to these issues and solutions to people of all backgrounds is needed. We are increasingly becoming a global society and as such we need to look globally for ways to improve life and business. CG gives people from many different backgrounds the chance to see sustainable development and good business practices. It connects people from different parts of the world and makes them consider the human and environmental cost of their actions. CG develops many things but its biggest impact is building a global mindset. Goal setting Building the brand Before moving to an online solution building the brand internally is important to make sure all staff are on the same page and selling the same massage. Other organizations have something like an Idealism hand book or volunteer guide. At CG we want to develop a global responsibility hand book. This would act as a training manual on how members of CG should see the world, it should inspire them on ways they can add value to the world and give them insight while offering perspective on how to deal with difficult tasks. This will be a living document so as the organization grows and learns the hand book will be updated. This book will embody all the values of the organization, drive cultural changes and define how work is accomplished at CG. Online ability Online CG will work to develop a wide and predominate position capturing all available ends of the market. As this organization targets schools CG should look first to serving students; not only should it attract them but it should look good on a resume to future employers. While students will not see the full value of what this organization does till they live it, the additional draw must come from a perceived return on investment. If the only target is people who already are interested in this then the impact is not as great as is could be. Through online marketing we will work to change the people who don’t know they need to be changed.
- 5. 4 Implementation Plan Web site The goal is to redesign the website to include this new marketing approach described in the “Online ability” above. We will add links to additional social media sites and enhance the top of the page by including a running tally of donations, lives impacted, and daily successful missions. In the US about 80% of all charitable donations come from individuals, so we want to give them an easy way to make a donation on the web page. We will also allow people to join an email list to receive information about events, world issue CG is working on, announcing when goals are reached, and general news of the world that is related to CG work. This is an example of things that should also be posted to social media accounts. Sending out news this way might be more effective in some cases, but all avenues should be hit. Social media – Facebook, Linkedin, Instagram, twitter, snapchat Apps Developing an App concept for CG has an unlimited range of possibilities. Increasingly people use smart phones to access the internet, they spend more time on their phone then on a computer. Developing a app that is fun an interactive can be used many ways. First when students join they can be asked to download the app to help them with in their time there. this app will test them on their knowledge of the aria show them places they have been, show them places others have been. It will be useful while they are there, but it must have value after they leave. This might be a place they can access a copy on the “Global Mindset Book” and keep up to date on the values they learned. They can see other school trips and continue to play games on it. The first step will be to define functional requirements for this new application. New partners/certifications – Net Impact, UN Global compact Partnering with organizations like Net Impact gives you access to a network of students looking for internships and looking for way to improve the world. Net Impact is a networking organization that connects likeminded people and organization with similar goals to CG. It would also allow CG to help student find organizations to work for that promote the lessons learned at CG. Gaining additional certification allows CG a similar networking ability. These certifications can be displayed on the page as a credit to CG accomplishments and add to the trustworthiness of CG. I would also recommend a feasibility study regarding GC developing their own certification program. This program could offer short and longer‐term educational components with CS developed certification testing. Customer segment CG customers are students at the moment but it is also their product. The ability to market this product and resell it allows CG to gain more customers as students and build new customers like employers. As discussed above looking into new partners and certification should expand the customer segment.
- 6. 5 Value proposition CG offers students the chance to engage the world on a larger scale and moves the lesson out of the class room and into the real world. CG builds on the social capital of its members and improves the social capital of the world. Deliverable Summary The deliverables for this project are the two handbooks, CG Handbook and Fundraising handbook. The proposed plan takes a 30‐week time line to build these documents while further developing the organization. The books should then grow and influence in rhythm with the organization. The internship being only 8‐weeks of this time the first 8 weeks is dedicated to developing a first draft on what CG current vision, values and goals are. The deliverable will be a first attempted at documenting company culture in a way that is comprehensive and easy to convey. Development Plan OwnerDuration W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W 27 W28 W29 W30 6 w Company Assesment Ryan + CG 3 w Scope Statement Ryan + CG 3 w Brand Building Ryan + CG 4 w Project Plan/online ability Ryan + CG 3 w 17 w WebSite Ryan + CG 3 w SocialMedia Ryan + CG 3 w App (Functionalplan only) Ryan + CG 2 w New partners/certification Ryan + CG 9 w Customer segment/value prop Ryan + CG 7 w 7 w SWOT Ryan + CG 3 w Goal/action plan Ryan + CG 3 w 30 w Assesment projects Ryan + CG 2 w Eden Honeybee Ryan + CG 4 w Food Security Ryan + CG 4 w CG Handbook Ryan + CG 30 w Fundrasing Handbook Ryan + CG 30 w Deliverables Planning phase Implementation Plan FinancialTechniques Annotations Project management 2016CG Development plan
- 7. 6 First Draft Manuscript Deliverables As stated, the 8‐week internship will be focused developing a first draft of a document the will demonstrate and develop the culture and ideals of CG. This will be a collaboration and I will act in a consulting capacity leaving final say and approval of all content to CG. As of now the first draft should include, but not limited to, sections outlining, organizational vision, history/founding stories, inspirational people and quotes/concepts, testimonials and how to apply CG ideals to life. The first deliverable to be considered is a title for this document and should be agreed on by the first draft. The first draft will exist only in electronic form. Sourcing printing for the first draft should be considered with the delivery of the draft. The Logo will be show cased on the cover and explained in detail its meaning. Financial Techniques SWOT analysis – strengths, weaknesses, Opportunities, Threats Strengths Student programs Dedicated workers Willingness to adapted Weaknesses Marketing Online foot print Life after CG Opportunities Networking Growing need for sustainable systems and public demand Changes in environmental polices Current relationships Threats Competing for grants and donations Environmental uncertainty Political regulations Set goals Setting fund raising and financial goal is important and should be set as the yearly fundraising events are planned out. Additionally, having longer term goals will allow your people to sell the future of the organization. Take time to answer the following question. Who is giving? o From where o Person or business o Why are they giving Why do we fundraise? Is it multi‐channel fundraising?
- 8. 7 How can others help? What do we have available for foundation and corporate grants? How do we identify prospects? Are there any physical items we can sell (memorial bricks)? Using information from these question will create an outline for how this should be approached. Develop a packet that works on the following information. Information on CG o General background o Campaign overview o The case for CG o Elevator language CG worker assignment o Preparation o Making the call getting appointment o The visit o The follow‐up Conclusion o Develop coaching/or partnerships to monitor, assess and improve marketing strategies Project management CG projects focus on sustainable development and in order to sustain the sustainable development projects CG must demonstrate how the environment, economic and social parts all come together to support their various projects.
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- 10. 9 Personal Goals At the beginning of the year I set goals in my leadership class for my future job. I wanted to work internationally with the end goal of working with a non‐profit. As this year has developed I have refined that goal to develop my skills to make business more profitable while integrating sustainable systems and environmentally friendly practice’s. This internship will help me reach this goal by giving me the opportunity to work with the company structure, risk management and marketing. At the end of this internship I would have used my position to develop international business contacts and gain a deeper understanding on sustainable business practices. I was to help build something for this organization that I can be proud of, is a credit to my management skills and is something that they need. My goal is to call on all my education to add to making a business more profitable while doing more good. This work should reflect business processes that are easily transferable to other profit or non‐profit organizations. Risk Reference Risk Description Probability (P) Impact (I) Score Pxl Rating Urgency (U) Response Strategy Contingency Plan Action n/a Trips for students into wilderness and uncontrolled environments gives way for potential of injury to them. 2 3 6 3 Mitigate prep class, wavor form, well maped out trail, buddy system, first aid kit, medical training prep and planing n/a Because poor interaction of students or staff with local population community support starts to recede 2 3 6 3 Mitigate Extend training programs, extend social community events Drastically improve service or shut down interaction n/a Bee population dies off in local aria 1 3 3 3 Mitigate Diversify solution based activities, have a reserve of bees that receives minimal interaction with people, develop/maintain a support network for organization doing the same work Continue to practice good resurch and caution n/a Because of external company problems, Political changes and environmental changes make work extremely difficult 1 3 3 Varies Accept Go to backup plane or Refocus efforts n/a Funding starts to dry up 1 3 3 3 Mitigate Reevaluate fundraising plan, add additional events as needed, add staff, reach out to network Mandate regular target checks and forecasting plans RISKS RED/YELLOW /GREEN Action Plan Because of <cause>, <uncertainty> may happen<time frame>. That may cause <effect> on <project objective>. Project Phase/Scope
- 11. 10 Goal Apply Personal/Professional Sustainable Business Practices As a non‐profit organization everything we do must be sustainable, minimal environmental impact and promote UNGC initiatives Personal and professional Company Structure Developing a company structure that supports organizational goals and growth is the corner stone of this project, it is where the hand book will draw its power from Professional Risk Management In deciding how to market this organization we will have to develop a risk management model to decide how to focus our efforts Professional Marketing At the end of this project we should have a document that embodies the culture and goals of the organization and this is what will be marketed. Personal and Professional Working International This job will take place on a new continent for me, this will be my first international job Personal and Professional Project Management This is in all respects a project that has many moving part and need help from all ends of the organization. I will act as a contracted PM for this project Professional Write a Book The main deliverable of this project it to develop a book that instructs people on philosophy of this organization. I will act as a contributing author in this. Personal Adventure in South Africa We will be on the coast and I would like to go shark cage diving, ride an elephant, eat new foods and camp Personal
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