Calvin and Cynthia's Guangzhou Wedding Party Marketing Spoof Case Study
It was 2 days away from the Guangzhou wedding party that our Chairman is throwing for our boss, Calvin, the Planning Director. As Planners, we were given a mandate by the Chairman to think of a surprise gift to be shared with the guests and the newlyweds during the party. Not having any bright idea yet, the Chairman gave us a tip: since he's a mentor figure to us, a perfect gift would be to "give back" what he has taught us! As Calvin is known for applying his strategic thinking and meticulous planning in everything he does and known to all for his presentation deck writing skills, the concept and idea came naturally from thereon. From conceptualisation to final product, took us less than 24 hours (we had only two days after office hours) to deliver. But it was so much fun and the response from the party guests and newlyweds were overwhelmingly good that we felt it was worth it! Hope you guys will like it too!
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Calvin and Cynthia's Guangzhou Wedding Party Marketing Spoof Case Study
- 1. A Case Study
- 2. The Category
- 4. The Target
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- 6. The Competition - Celeb
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- 20. Hearts Minds Body This is a good brand (man) With believable benefit (trustable sincerity) So, let’s try out whether it works Brand building + advertising
- 22. Hearts Minds Body Goodwill Can consider Try out (Try to love) ? Can this human logic and behaviour be reversed? Why not?
- 23. Top-of-mind in consideration list Meet my needs Try it out Hearts Minds Body This is a good man With qualities that I like Let’s try it out
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- 28. VS Guerilla Tactics for Element of Surprise From Korea with Love
- 29. From Korea with Love “Bluffing” the girls, we going drinking……..
- 30. From Korea with Love Springing a surprise on his birthday night….success!
- 32. Planner (Hero) – Calvin Yeap Consumer (TA) – Cynthia Zhao Executive Producer– Dawson Deng (for a clear and inspiring brief) Concept and Idea (Partners-in-crime) – Mike Sim, Momo Wang Special Mentions: Creative (for the beautiful template) Video Production (for the short lead time for editing) …and other individuals and departments that have helped made this happen! Note: Video screenshots for illustration…..not intended as commercial infringement of copyright Acknowledgement