The sad reality is that most businesses suck at social media. Most often, it's because they don't understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, "What does success look like?" Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.
As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.
The sad reality is that most businesses suck at social media. Most often, it's because they don't understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, "What does success look like?" Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.
As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.