Catalysta, a new online network for socially responsible job seekers and employers, will launch on Labor Day. The network, founded by Edward Goldberg and others, aims to broaden the approach to social responsibility and show how any career can serve the common good. The website will feature profiles of people from various fields who exemplify socially responsible careers. Catalysta will provide resources to help users explore and develop socially responsible careers through columns on its site and a social media marketing campaign preceding the official launch.

1. FOR IMMEDIATE RELEASE Contact: Edward Goldberg, CEO
347-602-2965
ed.goldberg@catalysta.org
Catalysta, a New Network for Socially Responsible Jobseekers and Employers, to
Launch Labor Day
Brooklyn, NY—Aug. 8, 2011—Those who are seeking to secure a job that satisfies their
commitment to the world around them will soon have a new avenue for opportunities.
Catalysta, the brainchild of Edward Goldberg and a team of similarly motivated
professionals, is a multifaceted vehicle for exploring the world of socially responsible
careers. The Labor Day launch of the project’s website is being supported in advance
through social media channels such as Twitter and Facebook.
“Catalysta will be the forum for exploring and developing socially responsible careers,”
explained Catalysta’s founder and CEO Edward Goldberg, whose career includes 20
years in online and video production. “We aim to broaden the typical approach to social
responsibility and spark an exploration of how any and all careers can serve the
common good.”
The site is designed to present trailblazers from every field, both within and beyond the
world of nonprofits and environmental organizations. With three columns—Currents,
Paths and Interchange—the website’s content offers the expertise and insights of
contributors representing a wide range of professions. Catalysta welcomes the
participation of everyone who believes that it’s possible to integrate a sense of purpose
into earning a living.
The Facebook and Twitter marketing campaign will precede the launch of the site
beginning Monday, August 8, with postings such as: “What Does a Socially Responsible
Plumber Look Like? Release Your Inner Clogs” and “Just Do It? Nah. Do Something
That Means Something.” Entry-level jobseekers and seasoned professionals, wide-eyed
optimists and full-time cynics are invited to enjoy Catalysta.org.
“After five years of development and planning, we’re excited to share phase one of
Catalysta with those who share our passion for a meaningful career,” said Goldberg.
For more information on Catalysta, call 347-602-2965.
Catalysta Networks, Inc., registered in the State of New York as a 501(c)3 not-for-profit
organization, can be found on Twitter at @CatalystaOrg and on Facebook at
http://www.facebook.com/pages/Catalysta/202406157378.