1) Marico industries has entered the beauty care market with Kaya Skin Care clinics, which aim to provide long-lasting, non-surgical skin treatments. 2) Kaya decided to set up self-owned, standardized branches instead of using a franchise model in order to ensure consistent quality of services. 3) Kaya will face challenges capturing market share from independent dermatologists and small beauty salons that dominate the industry, and will need to differentiate its services through elements like premium pricing, standardized processes, products, employee training, and research.

1. CASE STUDY CHALLANGE IN SEVICE MARKETPresented byDeepak Khandelwal

2. EXECUTIVE SUMMARYMarico industries are the product manufacturing industries. it has entered into beauty care market called “KAYA SKIN CARE”.

3. KAYA goal is to provide long lasting non surgical treatment.

4. Moving against franchisee kaya decide to set up self standard branches.

5. Company adopt a systematic process for treatment of client.Contd………Kaya drinkSkinscriptionPricing premium policy

6. Periodic training programmed.

7. More efforts on R&D department.

8. Revenue generate opportunity.Marico , a product manufacturer has entered the services segment, what challenges will Marico face while marketing its services?

9. Moving against the retail industry trends of a franchise model.

10. They aredecided the standrazation of the services quality but is difficult to do with a franchisee model.Contd………………..Putting more efforts into R & D, improve more services and offers.