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Question 2
This document analyzes and summarizes the techniques used in a film extract to represent social groups and create atmosphere. It discusses the use of close-ups, movement, music, lighting contrasts between indoor and outdoor scenes, and montage sequences to disorient the audience. Stereotypical horror film tropes like a young blonde female victim lost in the woods are also employed. The analysis highlights how techniques like fast-paced camerawork, loud music, confusing shots and flashing images put the audience on edge and build tension throughout the extract.
Evaluation question 1
The document discusses how the filmmaker used and challenged conventions of short films and romantic comedies in developing their short film "Fluent in Love".
Some conventions that were used include a cyclical narrative structure, conventional camera shots like two shots and close-ups, diagetic sound, and a film poster featuring a two shot of the characters in red font.
Some conventions that were challenged include using plain credits without an ident, more inventive shots like extreme close-ups of objects, manipulated editing techniques, and non-diagetic music at the end. Overall the filmmaker aimed to have an independent and lighthearted style while still following some traditional conventions.
Copy of evaluation question 1
The document discusses how the author's short film uses conventions of real media to tell its story. It follows Todorov's theory of cyclical storytelling. The main characters start alone and end alone in equilibrium. The film introduces a disturbance in the form of "the girl" character. It establishes the male character as a loner traveling alone through a field. His meeting and inability to communicate with the French girl propels him back to his starting solitary state, creating a comedic cyclical narrative structure.
PR in the Manufacturing Industry
Walter China hired Storymaker GmbH to handle their public relations in China. Storymaker organized Walter China's 15th anniversary conference and press event, invited VIP guests to the gala evening, and produced a newsletter. They also led a tour of 15 Chinese journalists to Germany to visit the EMO fair and Walter headquarters and factories. This resulted in over 300 media reports about Walter in 2011 and improved relations with Chinese media and trade organizations.
Final presentation
Shaylah Kelly presented on her wellness goals for the semester which included doing an hour of cardio twice a week through walking, biking, and crunches. Her SMART goal was specific, measurable, attainable, and had a set timeframe. She tracked her progress in a log book where she recorded her workouts, eating habits, and results. While she did not fully meet her weight loss goal, she lost 4 pounds and feels healthier having built muscle through consistent exercise and a healthier diet.
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Question 2
This document analyzes and summarizes the techniques used in a film extract to represent social groups and create atmosphere. It discusses the use of close-ups, movement, music, lighting contrasts between indoor and outdoor scenes, and montage sequences to disorient the audience. Stereotypical horror film tropes like a young blonde female victim lost in the woods are also employed. The analysis highlights how techniques like fast-paced camerawork, loud music, confusing shots and flashing images put the audience on edge and build tension throughout the extract.
Evaluation question 1
The document discusses how the filmmaker used and challenged conventions of short films and romantic comedies in developing their short film "Fluent in Love".
Some conventions that were used include a cyclical narrative structure, conventional camera shots like two shots and close-ups, diagetic sound, and a film poster featuring a two shot of the characters in red font.
Some conventions that were challenged include using plain credits without an ident, more inventive shots like extreme close-ups of objects, manipulated editing techniques, and non-diagetic music at the end. Overall the filmmaker aimed to have an independent and lighthearted style while still following some traditional conventions.
Copy of evaluation question 1
The document discusses how the author's short film uses conventions of real media to tell its story. It follows Todorov's theory of cyclical storytelling. The main characters start alone and end alone in equilibrium. The film introduces a disturbance in the form of "the girl" character. It establishes the male character as a loner traveling alone through a field. His meeting and inability to communicate with the French girl propels him back to his starting solitary state, creating a comedic cyclical narrative structure.
PR in the Manufacturing Industry
Walter China hired Storymaker GmbH to handle their public relations in China. Storymaker organized Walter China's 15th anniversary conference and press event, invited VIP guests to the gala evening, and produced a newsletter. They also led a tour of 15 Chinese journalists to Germany to visit the EMO fair and Walter headquarters and factories. This resulted in over 300 media reports about Walter in 2011 and improved relations with Chinese media and trade organizations.
Final presentation
Shaylah Kelly presented on her wellness goals for the semester which included doing an hour of cardio twice a week through walking, biking, and crunches. Her SMART goal was specific, measurable, attainable, and had a set timeframe. She tracked her progress in a log book where she recorded her workouts, eating habits, and results. While she did not fully meet her weight loss goal, she lost 4 pounds and feels healthier having built muscle through consistent exercise and a healthier diet.
Final ed480
The document discusses how technology can support multicultural education by allowing students from diverse backgrounds to learn in ways that respect their different cultures and experiences. It explains that technology enables content integration, knowledge construction, and empowering school structures in a multicultural context. The use of technology tools like web-based instruction and online communication can help reduce prejudice by promoting cultural awareness and inclusion.
การวิเคราะห์คุณค่างานบริการ
ทรัพยากรสารสนเทศใหม่ (Value Analysis)
การวิเคราะห์คุณค่างานบริการ
ทรัพยากรสารสนเทศใหม่
Bbfc new
The document defines the certification ratings of 12A, 15, and 18 in the UK. A 12A allows moderate violence without dwelling on details or injuries. A 15 permits strong violence without dwelling on pain, and strong threat is allowed. An 18 allows strong and detailed violence including dwelling on pain and injury. The film being discussed was rated a 15 as its violence is between what a 12A and 18 would allow.
PR for Intercultural Projects
This document discusses a PR project between Germany and China around Expo 2010 in Shanghai. It describes the goals of communicating the German-China House exhibit at Expo 2010 as a symbol of cooperation between the two countries. It outlines media events and partnerships used to promote the initiative and its partners. It provides metrics on media mentions and coverage resulting from the PR work, including a prominent interview.
How did you use media technologies in the
The document discusses the various media technologies used at different stages of creating a short film. An HD digital camcorder was used to record footage, and Adobe Premiere Elements 9 was used to edit clips and manipulate them on a timeline. Stop motion and sound effects were added using editing software. Logic Pro 9 was used to create soundtracks by cutting and pasting sound samples. A digital camera captured stills for the film poster. Microsoft Publisher was used to layout the film review. Blogger and SlideShare hosted planning documents and research, while YouTube provided a platform to share and get feedback on the finished film.
PR for IT and Technology
The document discusses public relations assignments Storymaker GmbH completed for SAP and Walther China. For SAP, Storymaker organized analyst and influencer relations at SAP Sapphire NOW 2011 in Beijing, including luncheons and interviews. For SAP Labs China, Storymaker handled media relations for the SAP Business One Summit in 2012 in Beijing and Shanghai. For Walther China, Storymaker organized a tooling technology seminar and Walther's 15th anniversary press conference and celebration dinner in China.
How effective is the combination of your main
The document discusses the promotional package created by Reiss Langdon to promote their short film, including a film poster and magazine review. The review was styled after publications like Total Film and Empire. It referred to the classic short film The Red Balloon to promote the film as having a similar classic quality. The entire package focused on the male lead as the main character. Both the poster and review were designed to evoke the independent and romantic style of the film. Overall, the promotional materials were effective in representing the intended indie style of the short film to the appropriate target audience.
What is Postmodernism?
Postmodernism rejects the idea that reality is objectively mirrored in human understanding, and instead believes that realities are socially constructed and subject to change. It takes a micro view of how individuals construct their own realities rather than analyzing entire societies. For their music video and digipak set in Tokyo, the document discusses how postmodernism influenced their ideas by focusing on the city's diversity of building shapes and sizes rather than uniform mass production, and helped them find an internet image incorporating different urban styles to represent the city from a high angle view.
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Final ed480
The document discusses how technology can support multicultural education by allowing students from diverse backgrounds to learn in ways that respect their different cultures and experiences. It explains that technology enables content integration, knowledge construction, and empowering school structures in a multicultural context. The use of technology tools like web-based instruction and online communication can help reduce prejudice by promoting cultural awareness and inclusion.
การวิเคราะห์คุณค่างานบริการ
ทรัพยากรสารสนเทศใหม่ (Value Analysis)
การวิเคราะห์คุณค่างานบริการ
ทรัพยากรสารสนเทศใหม่
Bbfc new
The document defines the certification ratings of 12A, 15, and 18 in the UK. A 12A allows moderate violence without dwelling on details or injuries. A 15 permits strong violence without dwelling on pain, and strong threat is allowed. An 18 allows strong and detailed violence including dwelling on pain and injury. The film being discussed was rated a 15 as its violence is between what a 12A and 18 would allow.
PR for Intercultural Projects
This document discusses a PR project between Germany and China around Expo 2010 in Shanghai. It describes the goals of communicating the German-China House exhibit at Expo 2010 as a symbol of cooperation between the two countries. It outlines media events and partnerships used to promote the initiative and its partners. It provides metrics on media mentions and coverage resulting from the PR work, including a prominent interview.
How did you use media technologies in the
The document discusses the various media technologies used at different stages of creating a short film. An HD digital camcorder was used to record footage, and Adobe Premiere Elements 9 was used to edit clips and manipulate them on a timeline. Stop motion and sound effects were added using editing software. Logic Pro 9 was used to create soundtracks by cutting and pasting sound samples. A digital camera captured stills for the film poster. Microsoft Publisher was used to layout the film review. Blogger and SlideShare hosted planning documents and research, while YouTube provided a platform to share and get feedback on the finished film.
PR for IT and Technology
The document discusses public relations assignments Storymaker GmbH completed for SAP and Walther China. For SAP, Storymaker organized analyst and influencer relations at SAP Sapphire NOW 2011 in Beijing, including luncheons and interviews. For SAP Labs China, Storymaker handled media relations for the SAP Business One Summit in 2012 in Beijing and Shanghai. For Walther China, Storymaker organized a tooling technology seminar and Walther's 15th anniversary press conference and celebration dinner in China.
How effective is the combination of your main
The document discusses the promotional package created by Reiss Langdon to promote their short film, including a film poster and magazine review. The review was styled after publications like Total Film and Empire. It referred to the classic short film The Red Balloon to promote the film as having a similar classic quality. The entire package focused on the male lead as the main character. Both the poster and review were designed to evoke the independent and romantic style of the film. Overall, the promotional materials were effective in representing the intended indie style of the short film to the appropriate target audience.
What is Postmodernism?
Postmodernism rejects the idea that reality is objectively mirrored in human understanding, and instead believes that realities are socially constructed and subject to change. It takes a micro view of how individuals construct their own realities rather than analyzing entire societies. For their music video and digipak set in Tokyo, the document discusses how postmodernism influenced their ideas by focusing on the city's diversity of building shapes and sizes rather than uniform mass production, and helped them find an internet image incorporating different urban styles to represent the city from a high angle view.
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การวิเคราะห์คุณค่างานบริการ
ทรัพยากรสารสนเทศใหม่ (Value Analysis)
การวิเคราะห์คุณค่างานบริการ
ทรัพยากรสารสนเทศใหม่ (Value Analysis)
跨文化公关项目
- 1. 跨文化公关项目 案例： 德中同行 STORYMAKER GMBH TÜBINGEN | PEKING
- 2. 客户 北京歌德学院 作为 2010 年上海世博会站主要公关代理 （ 2010 年 1 月 -7 月）， 世媒公关自 2008 年秋开始接触其相关传播项目 任务 德中同行 2010 年上海世博会站 负责 2010 年上海世博会期间“德中同行”的全部传播项目与媒体关系， 并负责协调客户与各项目合作伙伴之间的沟通 传播理念 作为上海世博会上最小但却最独一无二的展馆，“德中同行之家” 是两国合作与互相理解的象 征 STORYMAKER GMBH TÜBINGEN | PEKING
- 3. 描述 • 此次活动是德国在国外举办过的最大规模交流活动 • 此次活动历时三年，由德国外交部主办，德国经济亚太委员会、歌德学院和德国－灵感与 创新协办。在中国的大城市展示德国的现代化、分享“可持续发展的城市化进程”的观点。 • 全竹建筑的“德中同行之家”是上海世博会的最小展馆 监护人：德国前总统霍斯特 · 克勒与中华人民共和国国家主席胡锦涛 合作伙伴 ： 安联保险集团、巴斯夫、博世、戴姆勒股份公司、 德意志银行、 DHL 、西门子、德国教育研究部 STORYMAKER GMBH TÜBINGEN | PEKING
- 4. „Deutschland und China – EXPO 2010 媒体活动：小记者成为亮点 德中同行与德意志学术交流中心合办儿童大学， 并安排两名成绩优秀的小记者采访德国前总统霍斯特 · 克勒 特别活动 时值“中德科教年”，借此之机举办“德中同行”新闻发布会， 中国科技部部长万钢与德国联邦教育和科研部部长 安妮特 · 沙万获邀参加。 STORYMAKER GMBH TÜBINGEN | PEKING
- 5. „Deutschland und China – EXPO 2010 整合传播 • 合作媒体传播，如：人民网 • 制作宣传册与视频节目 • 网络传播 全新交流项目 发现之旅“用我的眼睛看我的国家”： 中德记者在旅行中共同参观调查， 并轮流报道彼此的国家。 STORYMAKER GMBH TÜBINGEN | PEKING
- 6. 成果 • 举办 16 场新闻活动，共吸引 244 位国内外记者 • 这次活动总计见报 650 次（包括全国及区域性平面媒体、网络媒体、电视台及广播） • “ 德中同行之家”及“德中同行”系列活动引起媒体的强烈共鸣，例如，媒体这样评价小记者采 访德国前总统霍斯特 · 克勒： “ Sophie 与她的中国朋友丁岚一起采访德国总统，标志着德国总统的上海世博会之行达到 高潮” —— 《中国日报》 2010 年 5 月 10 日 • 记者们通过刊发新闻与撰写博客分享他们各自“发现之旅”的经历 STORYMAKER GMBH TÜBINGEN | PEKING
- 7. 客户 瓦尔特中国（上海），亚太地区总部 任务 www.storymaker.cn • 负责组织 2011 中国国际刀具技术研讨会 • 负责组织“十五年 助力中国造” 瓦尔特中国 15 周年新闻发布会 • 负责邀请中德 VIP 参加 15 周年庆祝晚宴 • 出版企业通讯 • 负责组织 15 位中国记者团赴德国“探索瓦尔特”， 参观了 EMO2011 ，瓦尔特总部、工厂及其 合作伙伴，还参与了相关文化活动，对德国的创新文化进行了深入了解。 STORYMAKER GMBH TÜBINGEN | PEKING