You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
Usability and Content - How Reading on the Web Impacts Content PublishingAngela Obias
These slides were for a Social Media workshop, held March 2012, for the Digital team of the ABS-CBN News and Current Affairs unit.
For my 15-minute section, I was tasked to discuss the effect of usability norms (scanning, how eyes generally go through a website in an "F") on formatting content (bullets, titles).
Slides with data exclusive to employees were removed.
The Role of Research in Digital Development (Presentation to Digital business...Angela Obias
by Angela Obias, under the Digital Brand Management team of ABS-CBN Corporation
Research is often overlooked when planning a digital team.
The slides above were presented to an executive committee, to evangelize the relevance of research projects to website and application development.
Slides containing ABS-CBN's proprietary performance data (TV ratings, Google Analytics) were removed.
The presentation offers an overview of the benefits of analytics, usability testing and user research.
Wireframe Exercise: Entertainment Publisher HomepagesAngela Obias
Part of my self-training exercises to learn Interaction Design basics, I broke down websites I liked and disliked into wireframes (using Jason Santa Maria's grey box wireframing style).
E! Online, Refinery29, WeHeart.uk
I know - there are websites that automatically do this, but doing these exercises by hand makes you appreciate the content hierarchy, metadata and design patterns that web designers use.
Figuring Out What Clients Want - Basic Client Facilitation WorkshopAngela Obias
Presented March 2013 to the client-facing strategists of ABS-CBN Digital Brand Management.
The workshop was for the tech-savvy, assertive, young marketers whose role was to both pitch to Clients and receive project requests.
We wanted the team to have an aligned knowledge of asking, probing and clarifying product-related questions with Clients.
The short primer talks about facilitation watch-outs and basic questions for product development (objectives, success metrics, target audience).
Apple Store and Amazon Homepages
Part of my self-training exercises to learn Interaction Design basics, I broke down websites I liked and disliked into wireframes (using Jason Santa Maria's grey box wireframing style).
I know - there are websites that automatically do this, but doing these exercises by hand makes you appreciate the content hierarchy, metadata and design patterns that web designers use.
The document provides guidelines for improving the usability of e-commerce sites. It discusses navigation and search features that help users find products, such as breadcrumbs and filtering options. It also recommends allowing users to browse products to gain trust in the site by including detailed product information. Additionally, the document outlines check-out guidelines such as making the process convenient with minimal required fields, giving users a sense of control over the process, providing clarity by removing unnecessary elements, and instilling a sense of security through trust badges and security measures.
Fighting the Dark Side of Data-Driven (Form, Function & Class Web Design Conf...Angela Obias
These are the supporting slides from my talk on the watch-outs and potential perils of using data for design.
The talk was for Form, Function & Class 6 - an annual web design conference. This year's theme was the fight for good design - and the talks ranged from web animation, by Rachel Nabors to design systems, by James Cabrera and Brad Frost.
I'm a research practitioner and analyst. So although it may seem weird to present about the perils of data, I also want the design community to understand that having a lot of data doesn't mean that you'll get a "good" design. Something that I feel is critical for us to reflect on, at a time when popular opinion praises "user-centricity" and big data.
FFC is organized by the Philippine Web Designers Organization.
Design Research Overview: Bite-sized Usability TestingAngela Obias
This presentation introduced Communications Research students to the particular research "genre" of design research (research for product development).
It focused on basic usability testing -- a method of design-oriented research for optimizing websites and applications.
It was a 2-hour talk and quick hands-on practice run, given to Randy Solis' Communications & Management class, comprised of junior and senior Communications Research students, April 29, 2015.
Data Analysis Basics - Workshop (Frameworks)Angela Obias
This workshop was created to kick off free and open discussion among the Accounts Strategy, Social Media Analytics and Media teams of Nuworks Interactive Labs.
It goes through basic frameworks and rules of thumb that may guide the analysis process.
The flow does not cover specific statistical analysis directives -- it's meant to spark a discussion and an assessment of the way individuals look at data, in an easily understandable way.
Slides containing data exclusive to employees were removed.
You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
Usability and Content - How Reading on the Web Impacts Content PublishingAngela Obias
These slides were for a Social Media workshop, held March 2012, for the Digital team of the ABS-CBN News and Current Affairs unit.
For my 15-minute section, I was tasked to discuss the effect of usability norms (scanning, how eyes generally go through a website in an "F") on formatting content (bullets, titles).
Slides with data exclusive to employees were removed.
The Role of Research in Digital Development (Presentation to Digital business...Angela Obias
by Angela Obias, under the Digital Brand Management team of ABS-CBN Corporation
Research is often overlooked when planning a digital team.
The slides above were presented to an executive committee, to evangelize the relevance of research projects to website and application development.
Slides containing ABS-CBN's proprietary performance data (TV ratings, Google Analytics) were removed.
The presentation offers an overview of the benefits of analytics, usability testing and user research.
Wireframe Exercise: Entertainment Publisher HomepagesAngela Obias
Part of my self-training exercises to learn Interaction Design basics, I broke down websites I liked and disliked into wireframes (using Jason Santa Maria's grey box wireframing style).
E! Online, Refinery29, WeHeart.uk
I know - there are websites that automatically do this, but doing these exercises by hand makes you appreciate the content hierarchy, metadata and design patterns that web designers use.
Figuring Out What Clients Want - Basic Client Facilitation WorkshopAngela Obias
Presented March 2013 to the client-facing strategists of ABS-CBN Digital Brand Management.
The workshop was for the tech-savvy, assertive, young marketers whose role was to both pitch to Clients and receive project requests.
We wanted the team to have an aligned knowledge of asking, probing and clarifying product-related questions with Clients.
The short primer talks about facilitation watch-outs and basic questions for product development (objectives, success metrics, target audience).
Apple Store and Amazon Homepages
Part of my self-training exercises to learn Interaction Design basics, I broke down websites I liked and disliked into wireframes (using Jason Santa Maria's grey box wireframing style).
I know - there are websites that automatically do this, but doing these exercises by hand makes you appreciate the content hierarchy, metadata and design patterns that web designers use.
The document provides guidelines for improving the usability of e-commerce sites. It discusses navigation and search features that help users find products, such as breadcrumbs and filtering options. It also recommends allowing users to browse products to gain trust in the site by including detailed product information. Additionally, the document outlines check-out guidelines such as making the process convenient with minimal required fields, giving users a sense of control over the process, providing clarity by removing unnecessary elements, and instilling a sense of security through trust badges and security measures.
Fighting the Dark Side of Data-Driven (Form, Function & Class Web Design Conf...Angela Obias
These are the supporting slides from my talk on the watch-outs and potential perils of using data for design.
The talk was for Form, Function & Class 6 - an annual web design conference. This year's theme was the fight for good design - and the talks ranged from web animation, by Rachel Nabors to design systems, by James Cabrera and Brad Frost.
I'm a research practitioner and analyst. So although it may seem weird to present about the perils of data, I also want the design community to understand that having a lot of data doesn't mean that you'll get a "good" design. Something that I feel is critical for us to reflect on, at a time when popular opinion praises "user-centricity" and big data.
FFC is organized by the Philippine Web Designers Organization.
Design Research Overview: Bite-sized Usability TestingAngela Obias
This presentation introduced Communications Research students to the particular research "genre" of design research (research for product development).
It focused on basic usability testing -- a method of design-oriented research for optimizing websites and applications.
It was a 2-hour talk and quick hands-on practice run, given to Randy Solis' Communications & Management class, comprised of junior and senior Communications Research students, April 29, 2015.
Data Analysis Basics - Workshop (Frameworks)Angela Obias
This workshop was created to kick off free and open discussion among the Accounts Strategy, Social Media Analytics and Media teams of Nuworks Interactive Labs.
It goes through basic frameworks and rules of thumb that may guide the analysis process.
The flow does not cover specific statistical analysis directives -- it's meant to spark a discussion and an assessment of the way individuals look at data, in an easily understandable way.
Slides containing data exclusive to employees were removed.