June 2011 at the Marriott Bloor Yorkville Hotel, Toronto, Ontario. "Dreaming Big", A case study presentation for the Canadian Institute's Advanced Forum on Government Relations & Lobbying. Presented by Howard Brown, President of Brown & Cohen Communications & Public Affairs Inc. and Kim Allen, P.Eng., CEO & Registrar, Professional Engineers Ontario.

1. DREAMING BIG Case Study: The Government Liaison Program of Professional Engineers OntarioJune 2011 Presented by: Howard Brown, President, Brown & Cohen Communications & Public Affairs Inc. Kim Allen, P.Eng., Chief Executive Officer and Registrar, Professional Engineers Ontario

3. Professional Engineers Ontario’s Government Relations Consultant since 2005

4. Former Special Assistant in the House of Commons, Ottawa

5. Ontario Policy Chair of the Liberal Party of Canada and the provincial party's Vice-President of Communications.

6. Published in the Toronto Star, the Globe and Mail, etc.

7. Recipient of the Governor General's Canada 125 Medal

8. Sits on the boards of the Canadian Club of Toronto and Mt. Sinai Hospital. Formerly on the Board of Directors for the Public Affairs Association of Canada,Metro Toronto Convention Centre and the Brain Injury Association of Canada

10. Chair – Canadian Framework for Licensure

11. Member – Engineers Canada Government Relations and Public Affairs Committee

12. On the boards of the Certified Management Accountants, Ontario Energy Network and the Yves Laundry Foundation.

13. Chaired the Licensing and Occupations Bridging Working Group of the Toronto Region Immigrant Employment Council.

14. Member of the Ontario Minister of Citizenship and Immigration’s Roundtable

16. You too can be an engineer!

17. Ontario Building Code Act “It is clear we are at an impasse” ~ Then PEO President Bob Goodings, P.Eng., in an August 2005 letter to the Honourable John Gerretsen, then Minister of Municipal Affairs and Housing

18. Ontario Superior Court BacksEngineers’ Claim of Intrusion Court ruled that the exclusive jurisdiction of PEO extends unequivocally to areas of building code compliance PEO consistently made the points the Court agreed with, and in every reasonable way sought to convince the government At considerable effort and expense, we took the only way left to us GR efforts built a stronger relationship

20. MARCH 2006 – Court Challenge

21. OCTOBER 2006 – Case Heard

22. MAY 2007 – Court rules unanimously that the Ministry overstepped their mandate and bounds

23. MAY 2007 – Government decided NOT to appeal ruling

25. Key GLP Messages PEO has a legislative mandate under the Professional Engineers Act Self-regulating profession has been successfully serving and protecting the public for 85 years Past decade more than one million building permits issued in Ontario, 29 complaints by building officials 23 resulted in discipline hearings Government should consult with PEO on any new policy directions affecting regulation of engineering

27. Position statements on-line

28. Chapters engaging MPPs

29. Contact with Ministers

30. GLP toolkit

31. GLP Weekly

33. Relationships between the 36 PEO chapters

34. Ontario Centre for Engineering and Public Policy (OCEPP) Since 2005…

35. Politics Can Be a Force For Change Pierre Trudeau15th Prime Minister of Canada Nelson MandelaPresident of South Africa 1994-99 Barack Obama44th President of the United States

36. We Need Our Voices Heard in Parliament The GLP has a goal of having11 engineers in the 2011 legislature Annual Queen’s Park days Over 90 MPP meetings Presentations to legislative committees GLP updates to PEO members Town hall meetings

37. Building Ongoing Relationships: Uses its province-wide strength to get the message across to all levels of government. The Government Liaison Program engages members in a number of initiatives through a comprehensive three-pronged approach: 1. Facilitating strong, on-going relationships between chapter members and theirlocal MPPs2. Actively monitoring and taking action on policy proposals and upcoming legislation that could affect PEO and the Professional Engineers Act3. Providing communications & policy support to express PEO policy positions togovernment policy makers

39. Environment

40. Infrastructure

43. Opposition Strategy

44. Media Strategy- Op. Ed. articles, interviews- TV (The Agenda with Steve Paikin), Social Media- Trade and mainstream magazines, newspapers and newsletters

45. Internal Communication Strategy- Built relationships with 36 Chapters

47. Thank you! Questions? For more information contact:Howard BrownBrown & Cohen Communications & Public Affairs321 Brooke Avenue, Toronto, ON M5M 2L4www.brown-cohen.com416-844-1180 howard@brown-cohen.com Kim AllenProfessional Engineers Ontario101-40 Sheppard Ave. W, Toronto, ON www.peo.on.ca416-840-1102 kallen@peo.on.ca