This document summarizes the founder and project manager role for a pre-startup company called Canadian Care from 2015 to 2016. The individual developed a business model to export Canadian health products to Chinese consumers through a seamless online and retail experience. Market research was conducted including an industry analysis to plan short and long-term China entry tactics. Secondary research was gathered and tools were used to search the China market and translate findings into Mandarin to adapt strategies for the local market and build relationships with Chinese advisors.

1. Canadian Care – International Trade, Ecommerce, & Retail Montréal, CA and Shanghai, CN
Founder & Project Manager (Pre-Startup Phase; Conception) 2015 – 2016
• Developed a business model to export premium Canadian health and wellness goods to Chinese
consumers and offer them a seamless multichannel experience
• Conducted an industry life cycle analysis in order to strategically plan short and long-term market
entry tactics
• Gathered secondary research and used web analytic tools, VPN software for geolocalized searches
and multiple translation applications to cross-reference findings in standard mandarin
• Built trustworthy relationships with local Chinese professionals and advisors in order to integrate and
adapt strategies to the local markets