2. Key Characteristics:
Gets anxious easily
Compassionate and Caring
Secretly sensitive
Allison, 59
Single mother of two
Goals:
Keep her family safe and collected
Spend more time with family
Eva, 6Adriana, 26
Meet Allison
12. Customer Discovery
5/5 reported they got anxious
3/5 said they didn’t know what to do
What happens when your are unable to reach your loved ones?
13. Customer Discovery
5/5 reported they got anxious
3/5 said they didn’t know what to do
What happens when your are unable to reach your loved ones?
4/5 said they kept calling
14. Customer Discovery
5/5 reported they got anxious
4/5 said they kept calling
3/5 said they didn’t know what to do
3/5 reported voice-mail doesn’t help
What happens when your are unable to reach your loved ones?
15. Meet Busy Mode
An automated text reply service when your phone is unreachable
21. Value
Differentiation Value
Complicated to use and setup
Expensive
Limited user group
Limited scalability
One click solution
Competitive Price
Scalability
Accessible