This document outlines an assignment for a capstone course requiring analysis of a publicly traded company. The assignment requires: 1) Analyzing how a company's mission/vision/stakeholders impact success; 2) Applying Porter's five forces model; 3) Creating a SWOT analysis; 4) Recommending strategies based on SWOT; 5) Discussing the company's strategies; 6) Proposing a communications plan; 7) Evaluating governance mechanisms; 8) Recommending leadership improvements; 9) Assessing corporate social responsibility; and 10) Using five quality references in an 8-10 page paper.