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Red Bull powerpoint
Red Bull conducted market research to address negative perceptions and lawsuits related to their slogan "Red Bull gives you wings". They surveyed 100 people, half in-person and half online, about current and proposed slogans. The research found that the slogan "Take Charge" was most popular and would influence purchase decisions. It also found that those over 35 and women were less likely to drink Red Bull. Based on this, they recommend changing the slogan to "Take Charge" and targeting messaging more towards women and morning/midday energy needs to convert coffee drinkers.
Red bull final case study
Red Bull has built strong brand equity through non-traditional marketing strategies. They focus on experiential marketing like events and sports sponsorships. This helps create an image of the brand as fun and associated with an active lifestyle. While successful, Red Bull's marketing faces risks expanding into unrelated areas like food or magazines. Maintaining their marketing momentum may require developing lower-priced extensions that stay true to positioning their drinks as energy boosters. Their advertising is effective at reaching both young partygoers and older professionals by focusing on the core benefit of energy and stimulation.
Креативный обзор рынка Out Of Home / 3 квартал 2014
Креативный обзор рынка Out Of Home / 3 квартал 2014
Redbull GT
This document provides a creative brief for launching the Red Bull GT drink in the UK market. It outlines the brand essence, attributes, benefits, target consumer segments, and marketing objectives. The target consumer is young professionals aged 20-35 living in urban areas. The marketing objectives are to introduce Red Bull GT, reach a 10% market share within a year, and increase brand awareness among the target demographic. The unique selling point is that it provides energy from green tea and vitalizes both the body and mind.
Red bull marketing pitch
This document provides an agenda and details for a proposed Red Bull viewing party of March Madness games at the University of Arizona. It outlines the event date, audience, communication plan, activities during timeouts and halftime including giveaways, raffles, games and food. The budget of $10,000 is also summarized, showing expenses and leftover funds to reduce food costs. Promotion benefits for Red Bull are highlighted such as branded merchandise, inflatables, booths and potential involvement of famous university alumni.
Applied positioning / Прикладное позиционирование 2015
Не секрет, что чёткое понимание вашего места на рынке – это 50% успеха вашего бизнеса. Остальные 50% - это ваша команда и каждодневный упорный труд, которые докажут, что это место на рынке может быть только вашим. Ошибки в позиционировании, могут привести бизнес в тупик, особенно начинающий. Либо вы придете на переполненный рынок, и тогда вопрос вашего успеха заключен в возможностях коммуникационного бюджета, либо вы определите рынок, который пустует, но, здесь, может ждать другое разочарование – нет клиентов и их ожидание и расходы на привлечение сведут на нет все усилия по созданию продукта.
Моя задача - направить вас в нужном направлении, показать, как можно выходить за рамки принятых теорий и практик, выбрать свое уникальное позиционирование на рынке. Мы работаем с теми, кто не боится воплотить задуманное в реальность и сделать это самым наилучшим образом, верно реализующих свои бизнес идеи, благодаря собственной «формуле успеха».
Recommended
Red Bull powerpoint
Red Bull conducted market research to address negative perceptions and lawsuits related to their slogan "Red Bull gives you wings". They surveyed 100 people, half in-person and half online, about current and proposed slogans. The research found that the slogan "Take Charge" was most popular and would influence purchase decisions. It also found that those over 35 and women were less likely to drink Red Bull. Based on this, they recommend changing the slogan to "Take Charge" and targeting messaging more towards women and morning/midday energy needs to convert coffee drinkers.
Red bull final case study
Red Bull has built strong brand equity through non-traditional marketing strategies. They focus on experiential marketing like events and sports sponsorships. This helps create an image of the brand as fun and associated with an active lifestyle. While successful, Red Bull's marketing faces risks expanding into unrelated areas like food or magazines. Maintaining their marketing momentum may require developing lower-priced extensions that stay true to positioning their drinks as energy boosters. Their advertising is effective at reaching both young partygoers and older professionals by focusing on the core benefit of energy and stimulation.
Креативный обзор рынка Out Of Home / 3 квартал 2014
Креативный обзор рынка Out Of Home / 3 квартал 2014
Redbull GT
This document provides a creative brief for launching the Red Bull GT drink in the UK market. It outlines the brand essence, attributes, benefits, target consumer segments, and marketing objectives. The target consumer is young professionals aged 20-35 living in urban areas. The marketing objectives are to introduce Red Bull GT, reach a 10% market share within a year, and increase brand awareness among the target demographic. The unique selling point is that it provides energy from green tea and vitalizes both the body and mind.
Red bull marketing pitch
This document provides an agenda and details for a proposed Red Bull viewing party of March Madness games at the University of Arizona. It outlines the event date, audience, communication plan, activities during timeouts and halftime including giveaways, raffles, games and food. The budget of $10,000 is also summarized, showing expenses and leftover funds to reduce food costs. Promotion benefits for Red Bull are highlighted such as branded merchandise, inflatables, booths and potential involvement of famous university alumni.
Applied positioning / Прикладное позиционирование 2015
Не секрет, что чёткое понимание вашего места на рынке – это 50% успеха вашего бизнеса. Остальные 50% - это ваша команда и каждодневный упорный труд, которые докажут, что это место на рынке может быть только вашим. Ошибки в позиционировании, могут привести бизнес в тупик, особенно начинающий. Либо вы придете на переполненный рынок, и тогда вопрос вашего успеха заключен в возможностях коммуникационного бюджета, либо вы определите рынок, который пустует, но, здесь, может ждать другое разочарование – нет клиентов и их ожидание и расходы на привлечение сведут на нет все усилия по созданию продукта.
Моя задача - направить вас в нужном направлении, показать, как можно выходить за рамки принятых теорий и практик, выбрать свое уникальное позиционирование на рынке. Мы работаем с теми, кто не боится воплотить задуманное в реальность и сделать это самым наилучшим образом, верно реализующих свои бизнес идеи, благодаря собственной «формуле успеха».
Marketing With Wings: Redbull
Created by Sneh Ankur, NIT Agartala,during a
Marketing Internship by Prof. Sameer Marthur,
IIM Lucknow. And it deals with marketing strategy of energy drink REDBULL>
Позиционирование
Узнайте, что такое позиционирование, на чём оно основано и где происходит, а также как разработать эффективную стратегию позиционирования. Мы рассмотрим кейсы Cadillac, Staples, Avis, Persil, Old Spice и Reebok. Презентация будет интересна неспециалистам в области маркетинга.
Как делать конкурентный анализ
Как правильно сделать конкурентный анализ. Какие бывают конкуренты, типы конкуренции. Как исследовать конкурентов, на что обращать внимание.
Больше: http://blog.sdvn.ru/2015/08/18/кросс-анализ-конкурентов-без-нервов/
Конкурентный анализ
Видеозапись мастер-класса Андрея Гаврикова, генерального директора маркетинговой группы "Комплето" здесь: http://www.youtube.com/watch?v=Kfv5a9Z9vjw
Red Bull Creative Brief
Red Bull aims to expand into the older adult market by targeting middle-aged men and women experiencing midlife crises who lack motivation. It positions Red Bull as able to give them the focus and energy needed to pursue their deepest desires by getting their "balls back" and finding direction and internal change. Red Bull claims to increase performance, concentration, reaction speed, vigilance, and motivation, making people feel more energetic and improving their well-being.
Brand Positioning Development Workshop
Learn specific techniques and exercises to position your brand for maximum growth.
For more on brand positioning, contact info@hawkpartners.com
Brand Positioning Workshop
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Creative brief
Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.
Redbull Marketing strategy
Red Bull has built brand equity through memorable advertising, unique events, and word-of-mouth marketing. It samples products widely to generate buzz. While brand extensions could diversify revenue, Red Bull risks diluting its brand if extensions do not align well with customer perceptions. Red Bull should carefully research how extensions might impact brand image before pursuing new product categories or services.
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Marketing With Wings: Redbull
Created by Sneh Ankur, NIT Agartala,during a
Marketing Internship by Prof. Sameer Marthur,
IIM Lucknow. And it deals with marketing strategy of energy drink REDBULL>
Позиционирование
Узнайте, что такое позиционирование, на чём оно основано и где происходит, а также как разработать эффективную стратегию позиционирования. Мы рассмотрим кейсы Cadillac, Staples, Avis, Persil, Old Spice и Reebok. Презентация будет интересна неспециалистам в области маркетинга.
Как делать конкурентный анализ
Как правильно сделать конкурентный анализ. Какие бывают конкуренты, типы конкуренции. Как исследовать конкурентов, на что обращать внимание.
Больше: http://blog.sdvn.ru/2015/08/18/кросс-анализ-конкурентов-без-нервов/
Конкурентный анализ
Видеозапись мастер-класса Андрея Гаврикова, генерального директора маркетинговой группы "Комплето" здесь: http://www.youtube.com/watch?v=Kfv5a9Z9vjw
Red Bull Creative Brief
Red Bull aims to expand into the older adult market by targeting middle-aged men and women experiencing midlife crises who lack motivation. It positions Red Bull as able to give them the focus and energy needed to pursue their deepest desires by getting their "balls back" and finding direction and internal change. Red Bull claims to increase performance, concentration, reaction speed, vigilance, and motivation, making people feel more energetic and improving their well-being.
Brand Positioning Development Workshop
Learn specific techniques and exercises to position your brand for maximum growth.
For more on brand positioning, contact info@hawkpartners.com
Brand Positioning Workshop
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Creative brief
Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.
Redbull Marketing strategy
Red Bull has built brand equity through memorable advertising, unique events, and word-of-mouth marketing. It samples products widely to generate buzz. While brand extensions could diversify revenue, Red Bull risks diluting its brand if extensions do not align well with customer perceptions. Red Bull should carefully research how extensions might impact brand image before pursuing new product categories or services.
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