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Issue 248 January1, 2013
Creating Value inYour Business to
Get Top Dollar WhenYou Leave It
Did you ever wonder why one business has buyers lined up willing to pay top
dollar while another sits on the market for months, or even years? What do
buyers look for in a prospective business acquisition?
There are many opinions about what attributes or characteristics buyers seek, but
here’s what we know: the characteristics buyers seek must exist before the sale
process even begins and it is your job as the owner to create value within your
business prior to the sale. We call characteristics that impact value “Value Drivers.
”
Walk A Mile InA Buyer’s Shoes
To get an idea of the importance of Value Drivers when preparing to sell your
business, it is important to put on the buyer’s shoes for a minute. Let’s look at a
hypothetical case study that illustrates how a buyer might compare two similar
companies with a different emphasis on value drivers.
The A Factor Company has EBITDA (Earnings Before Interest, Taxes,
Depreciation and Amortization) of $2 million, an owner who runs the business
and the systems and processes that create growth. The A Factor Company doesn’t
have a real management team in place and the owner generates a majority of its
sales. The owner is the center point of the company, holding both the CEO and
CFO positions. With this level of responsibility, the owner is burning out quickly.
In comparison, The B Factor Company also has EBITDA of $2 million and a
solid management team that runs the business, systems and processes. The
management team creates efficiencies within the business and the owner
vacations for six weeks a year.
If you were a buyer comparing these two companies, which would provide a more
attractive business opportunity? How much more would you pay for a business with
a strong management team (one of the most important Value Drivers)? Would you
even be interested in buying a business whose management team (the owner) walks
out when you walk in?
Investment bankers understand that companies that lack strong value drivers also
lack a bevy of buyers. Those buyers that do come to the table do not arrive with
pockets full of cash.
Let’s look at several of the more important Value Drivers common to all industries:
This issue brought to you by:
Garrett Taylor
Advisor Successions
gtaylor@advisorsuccessions.com
http://www.advisorsuccessions.com
414 Main Street suite302
Port Jefferson, NY11777
631-509-4720
For a free copy of our
INEVITABILITIES WHITEPAPER
please call me at
631-509-4720
The Exit Planning Review™
is published by
Business Enterprise Institute, Inc.
Astable and motivated management team. If you can wait a year to sell
your business, we suggest that you consider an incentive compensation system,
cash or stock-based, that rewards key employees as the company performs
(usually measured by increases in pretax income). Sophisticated buyers know
that with a solid management team in place, prospects are good for continued
business success. Without a strong management team, it may be very difficult
to sell your business to a third party or transfer it to an insider.
Operating systems that improve sustainability of cash flows. Operating
systems include the computerized and manual procedures used in the business
to generate its revenue and control expenses, (i.e. create cash flow), as well as
the methods used to track how customers are identified and how products or
services are delivered. The establishment and documentation of standard
business procedures and systems demonstrate to a buyer that the business can
be maintained profitably after the sale.
Asolid, diversified customer base. Buyers typically look for a customer base
in which no single client accounts for more than 10 percent of total sales. A
diversified customer base helps insulate a company from the loss of any
single customer. If the majority of your customer base is made up of only one
or two good customers, consider reinvesting your profits into additional
capacity that will make developing a broader customer base possible.
Arealistic growth strategy. Buyers tend to pay premium prices for
companies with realistic strategies for growth. Even if you expect to retire
tomorrow, it makes sense to have a written plan describing future growth and
how that growth will be achieved based on industry dynamics, increased
demand for the company’s products, new product lines, market plans, growth
through acquisition, and expansion through augmenting territory, product lines,
manufacturing capacity, etc. It is this detailed growth plan, properly
communicated, that helps to attract buyers.
Effective financial controls. Financial controls are not only a critical element
of business management, but they also safeguard a company’s assets. Effective
financial controls support the claim that a company is consistently profitable.
The best way to document that your company has effective financial controls
and that its historical financial statements are correct is through a certified
audit or perhaps a verified financial statement by an established CPA firm.
Stable and improving cash flow. Ultimately, all Value Drivers contribute to
stable and predictable cash flow. It is important, especially in the year or so
preceding the sale of the business, that cash flow be substantial and on an
upswing. You can begin increasing cash flow today by simply focusing on
ways to operate your business more efficiently by increasing productivity and
decreasing costs.
You can install these Value Drivers and better position your company to secure a
premium price upon your exit with the help of a trained Exit PlanningAdvisor.
In future Exit Planning Review™ articles, we will look at the most common Value
Drivers in more detail.
If you have any questions about increasing the value of your business prior to your
exit, please contact us to discuss your particular situation. We can help you identify
and strengthen the current Value Drivers in your business, install additional Value
Drivers, and create a road map to meet your overall exit objectives. We also have a
White Paper and other materials that explain Value Drivers in more detail. Please
contact us for more information.
Subsequent issues of The Exit Planning Review™ provide balanced and
advertising-free information about all aspects of Exit Planning. We have
newsletter articles and detailed White Papers related to this and other Exit
Planning topics. If you have any questions or want additional Exit Planning
information, please contact us.
Circular 230 Disclosure:Pursuant to recently-enacted U.S. TreasuryDepartment Regulations, we are now required to advise you that, unless otherwise expresslyindicated,
anyfederal taxadvice contained in this communication, including attachments and enclosures, is not intended or written to be used, and maynot be used, for the purpose of: (i)
avoiding tax-related penalties under the Internal Revenue Code or; (ii) promoting, marketing or recommending to another partyanytax-related matters addressed herein.
©Copyright 2013Business Enterprise Institute, Inc. All Rights Reserved
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Building value

  • 1. Issue 248 January1, 2013 Creating Value inYour Business to Get Top Dollar WhenYou Leave It Did you ever wonder why one business has buyers lined up willing to pay top dollar while another sits on the market for months, or even years? What do buyers look for in a prospective business acquisition? There are many opinions about what attributes or characteristics buyers seek, but here’s what we know: the characteristics buyers seek must exist before the sale process even begins and it is your job as the owner to create value within your business prior to the sale. We call characteristics that impact value “Value Drivers. ” Walk A Mile InA Buyer’s Shoes To get an idea of the importance of Value Drivers when preparing to sell your business, it is important to put on the buyer’s shoes for a minute. Let’s look at a hypothetical case study that illustrates how a buyer might compare two similar companies with a different emphasis on value drivers. The A Factor Company has EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) of $2 million, an owner who runs the business and the systems and processes that create growth. The A Factor Company doesn’t have a real management team in place and the owner generates a majority of its sales. The owner is the center point of the company, holding both the CEO and CFO positions. With this level of responsibility, the owner is burning out quickly. In comparison, The B Factor Company also has EBITDA of $2 million and a solid management team that runs the business, systems and processes. The management team creates efficiencies within the business and the owner vacations for six weeks a year. If you were a buyer comparing these two companies, which would provide a more attractive business opportunity? How much more would you pay for a business with a strong management team (one of the most important Value Drivers)? Would you even be interested in buying a business whose management team (the owner) walks out when you walk in? Investment bankers understand that companies that lack strong value drivers also lack a bevy of buyers. Those buyers that do come to the table do not arrive with pockets full of cash. Let’s look at several of the more important Value Drivers common to all industries: This issue brought to you by: Garrett Taylor Advisor Successions gtaylor@advisorsuccessions.com http://www.advisorsuccessions.com 414 Main Street suite302 Port Jefferson, NY11777 631-509-4720 For a free copy of our INEVITABILITIES WHITEPAPER please call me at 631-509-4720 The Exit Planning Review™ is published by Business Enterprise Institute, Inc.
  • 2. Astable and motivated management team. If you can wait a year to sell your business, we suggest that you consider an incentive compensation system, cash or stock-based, that rewards key employees as the company performs (usually measured by increases in pretax income). Sophisticated buyers know that with a solid management team in place, prospects are good for continued business success. Without a strong management team, it may be very difficult to sell your business to a third party or transfer it to an insider. Operating systems that improve sustainability of cash flows. Operating systems include the computerized and manual procedures used in the business to generate its revenue and control expenses, (i.e. create cash flow), as well as the methods used to track how customers are identified and how products or services are delivered. The establishment and documentation of standard business procedures and systems demonstrate to a buyer that the business can be maintained profitably after the sale. Asolid, diversified customer base. Buyers typically look for a customer base in which no single client accounts for more than 10 percent of total sales. A diversified customer base helps insulate a company from the loss of any single customer. If the majority of your customer base is made up of only one or two good customers, consider reinvesting your profits into additional capacity that will make developing a broader customer base possible. Arealistic growth strategy. Buyers tend to pay premium prices for companies with realistic strategies for growth. Even if you expect to retire tomorrow, it makes sense to have a written plan describing future growth and how that growth will be achieved based on industry dynamics, increased demand for the company’s products, new product lines, market plans, growth through acquisition, and expansion through augmenting territory, product lines, manufacturing capacity, etc. It is this detailed growth plan, properly communicated, that helps to attract buyers. Effective financial controls. Financial controls are not only a critical element of business management, but they also safeguard a company’s assets. Effective financial controls support the claim that a company is consistently profitable. The best way to document that your company has effective financial controls and that its historical financial statements are correct is through a certified audit or perhaps a verified financial statement by an established CPA firm. Stable and improving cash flow. Ultimately, all Value Drivers contribute to stable and predictable cash flow. It is important, especially in the year or so preceding the sale of the business, that cash flow be substantial and on an upswing. You can begin increasing cash flow today by simply focusing on ways to operate your business more efficiently by increasing productivity and decreasing costs. You can install these Value Drivers and better position your company to secure a premium price upon your exit with the help of a trained Exit PlanningAdvisor. In future Exit Planning Review™ articles, we will look at the most common Value Drivers in more detail. If you have any questions about increasing the value of your business prior to your exit, please contact us to discuss your particular situation. We can help you identify and strengthen the current Value Drivers in your business, install additional Value Drivers, and create a road map to meet your overall exit objectives. We also have a White Paper and other materials that explain Value Drivers in more detail. Please contact us for more information. Subsequent issues of The Exit Planning Review™ provide balanced and advertising-free information about all aspects of Exit Planning. We have newsletter articles and detailed White Papers related to this and other Exit Planning topics. If you have any questions or want additional Exit Planning information, please contact us. Circular 230 Disclosure:Pursuant to recently-enacted U.S. TreasuryDepartment Regulations, we are now required to advise you that, unless otherwise expresslyindicated, anyfederal taxadvice contained in this communication, including attachments and enclosures, is not intended or written to be used, and maynot be used, for the purpose of: (i) avoiding tax-related penalties under the Internal Revenue Code or; (ii) promoting, marketing or recommending to another partyanytax-related matters addressed herein.
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