This document discusses how to build an e-network using social media. It outlines 5 key aspects of social media: 1) conversations build trust and social capital; 2) listening is important, through tools like Google Alerts and Twitter searches; 3) social media enables getting work done through project management and collaboration tools; 4) social media facilitates collaboration using wikis and creative commons resources; and 5) social media can help build movements by connecting people to ideas, leaders, and each other. The presentation provides examples of how organizations have used social networking and media tools to strengthen their work.

2. Building an E-Network Using Social MediaPresentation to Midwest Rural AssemblyMike Knutson mike@ruraltransformations.com&Lindsey Karlsonlindsey.karlson@rurallearningcenter.org

9. Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page

10. Can you use social media/social networking tools to strengthen your work?

11. What is social media?

12. Characteristics of social media?Source: iCrossing

13. 5 things Social Media is all about.

14. Source: Conversation Prism 1.0, Brian Solis/Flickr

15. #1Conversations => TrustActually, what we are saying is thatconversations can build social capital,which in turn helpscommunities get things done

16. Source: Energize Clinton’s Facebook Page

17. Source: Renew Newcastle Facebook Group

18. #2It’s about Listening

19. It’s about listeningIf you are marketing, you’d better be listeningSource: http://www.youtube.com/watch?v=DkOHsjZKBB0

20. It’s about listeningGoogle AlertsGo to the Google Alerts homepage to start

21. It’s about listeningWhat should you listen for?Your name

22. Your products

23. Your Organization

24. Community

25. Competition

26. Clients

27. Writing Topics

28. It’s about listeningTwitter Searchhttp://search.twitter.com/Permission by: www.clickrain.com

29. It’s about listeningRSS Feeds--RSS is a technology that enables users to receive updates on their favorite blogs & websitesSource: “RSS in Plain English”/YouTube

30. #3It’s about “Getting things done”

31. It’s about getting things doneProject Management--BasecampTo do list

32. Message Board

33. Writeboard (wiki)

34. File Upload

35. TimeIt’s about getting things doneSocial Bookmarking Delicious

36. Digg

37. Diigo

38. True Thinker#4It’s about Collaboration

39. It’s about collaborationPrinciple – share don’t sendSendShareCheck out Google Wave -- http://wave.google.com

41. It’s about collaborationWiki’s work great for creating collaborative documentshttp://www.writeboard.com/

42. It’s about collaborationFlickr’s Creative Commons http://www.flickr.com/creativecommons

43. Resource: A Complete Guide to Finding and Using Incredible Flickr Images

44. #5It’s about building a movement

45. It’s about building a movementAttributes of a Tribe:Connect to one anotherConnect to a leaderConnect to an ideaSource: Seth Godin, Tribes, p. 1 Read Seth’s blog

46. “Great Leaders create movements by empowering the tribe to communicate.”Quote: Seth Godin, Tribes, p. ?

48. http://sdexplorer.ning.com/

51. http://www.flickr.com/photos/baltimoreinfillsurvey/

52. http://economicgardening.ning.com/

53. http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page

54. How can we use social media to create movement for rural placess?

55. on to the demonstrations…Rural Learning Center Rural Transformation Inc.Howard, SDwww.rurallearningcenter.orgwww.ReImagineRural.com