FHC O'NEW YORK'A is launching a new advertising campaign to promote their newly designed hotel and attract more business and leisure guests. The ad will target firms, tourism organizations, and businesses in the local and regional area. It will utilize regional newspapers, a panel on the hotel facade, and referrals from the economic network due to their strong regional reputation and tourist traffic. The advertising budget is 5% of the All Inclusive Business Figure to better market the commercial offerings and financial benefits of the new architectural design.

1. DETAILS ADS
* Contents :
This ad reflects the new hotel product thanks to the futurist architecturist of FHC O’NEW
YORK’A.
* Concerned Audiences :
Firms from local and regional area, touristic organisations (tourism offices and
administrations), businesses and leasures guests.
* Tools :
RQP, local newspapers and a panel on hotel facade are chosen because of the economic
network, strong regional notoriety and touristic frequency.
* Budget :
The amount of the budgeting will be 5 % on ALL INCLUSIVE BUSINESS FIGURE (AIBF).
* Goal :
To give FHC O’NEW YORK’A a better picture for growing the commercial offer and the
financial terms.