Digital Attribution - should we care? - #SAScon @therustybearRussell McAthy
Attribution is a hot topic - Russell @therustybear discusses issues with the analytics industry as a whole and then covers what is possible in attribution and then the issues that you will find.
Digital Attribution - should we care? - #SAScon @therustybearRussell McAthy
Attribution is a hot topic - Russell @therustybear discusses issues with the analytics industry as a whole and then covers what is possible in attribution and then the issues that you will find.