Brief
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Henley heating and plumbing is seeking a new logo and has sent out a brief to designers including Annie. The company wants its logo to look professional while keeping the same colors but allowing for different fonts and an acceptable size for business cards. The logo will represent the company to clients so it must meet high standards of quality.
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The document contains a request from Henley heating and plumbing for Annie Rose productions to design a new logo representing the company. The logo needs to be professionally designed using yellow and black colors in PDF format within 2 weeks and target families as the audience. No slogan is requested but the history of Henley heating and plumbing should be considered.
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Thando Anita, a student at Middlesex Fashion and Arts Dep., is working on her final project to design and promote her own creations through a photoshoot for the magazine "Wonderland". She asks Phelele to design three rough draft front cover templates for the magazine by choosing images, layout, fonts, etc. from those provided by Thando, as designing magazines is not her strong suit. Thando is available to provide more details and hopes Phelele is interested in the brief project.
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- 1. Dear Annie, Thank you for your email, I am pleased to say that we are in fact currently looking for a new logo for Henley heating and plumbing. You will not be the only one completing this brief; other participants around Oxfordshire are competing in order to represent the new Logo for us. As a company we have a high reputation and every small detail on our website has to be immaculate. We would like our logo to; - Look smart and professional - Different font use - Keep the same colours - Decent standard size - Be acceptable for business cards We will be working closely with our clients and I hope to hear back from you Annie if you are interested. Yours sincerely, Clare Blackburn.