Jonathon D. Colman presented on using social networks like Facebook to promote environmental causes. He discussed (1) the large market potential of Facebook, (2) the Facebook application (Lil) Green Patch which allows users to support nature together, and (3) how The Nature Conservancy has utilized the Facebook Causes program. Through these social media efforts, (Lil) Green Patch has donated over $33,000 and helped recruit 20,000 new members to support conservation.
Fundraising 2.0: A New Model for Fundraising on FacebookJonathon Colman
Fundraising 2.0: A presentation on how nonprofits, associations and other organization can raise more money for their cause on Facebook by following a new model of cause-related marketing that promises greater results for less staff time. If high ROI is what you're after in your fundraising efforts on Facebook, view this presentation and learn how The Nature Conservancy quickly became the 3rd highest-performing nonprofit on all of Facebook in terms of funds raised.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Uniting Individual Action Through Social Media for Global Change caitfader
Globally we are becoming aware of how the individual choices we make affect the collective wellbeing of the 7 billion who coexist on the planet. Individuals want their decisions to act positively towards the end of inequality and are ready to work with those that help them achieve this. Organizations in both the nonprofit and for profit industries are beginning to capitalize on this desire for meaningful action. Social media is a tool for change, creating upheaval in industries from music to marketing and recently, the way individuals are involved in global change. Used in conjunction, social media and gamification could give individuals a platform to connect all of their actions for change and partner with organizations that are giving them social options for action towards global human rights goals.
Fundraising 2.0: A New Model for Fundraising on FacebookJonathon Colman
Fundraising 2.0: A presentation on how nonprofits, associations and other organization can raise more money for their cause on Facebook by following a new model of cause-related marketing that promises greater results for less staff time. If high ROI is what you're after in your fundraising efforts on Facebook, view this presentation and learn how The Nature Conservancy quickly became the 3rd highest-performing nonprofit on all of Facebook in terms of funds raised.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Uniting Individual Action Through Social Media for Global Change caitfader
Globally we are becoming aware of how the individual choices we make affect the collective wellbeing of the 7 billion who coexist on the planet. Individuals want their decisions to act positively towards the end of inequality and are ready to work with those that help them achieve this. Organizations in both the nonprofit and for profit industries are beginning to capitalize on this desire for meaningful action. Social media is a tool for change, creating upheaval in industries from music to marketing and recently, the way individuals are involved in global change. Used in conjunction, social media and gamification could give individuals a platform to connect all of their actions for change and partner with organizations that are giving them social options for action towards global human rights goals.
Social News for Social Good: Building Buzz and Breaking Records with Digg / F...Forum One
A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing. He spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Social News for Social Good: Building Buzz and Breaking Records with DiggJonathon Colman
A presentation on web marketing and social news media for nonprofits that I'm giving at the National Press Club in Washington DC as part of the Forum One Communications seminar, "Social Sites for Social Change" on February 26, 2008.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
BackLifeUp is an investment tool for anticipating funds for SDG goals and allocating funds into tokenized natural assets. Please contact me if you have any questions!
ESIP 2013 - Cleanweb: Leveraging IT to Drive Global Sustainability, Economic ...Blake Burris
ESIP Summer Meeting 2013, Chapel Hill, NC
Speakers: Blake Burris & Chris George
Thursday, July 11, 2013
This is a presentation on Cleanweb to ESIP (Federation of Earth Science Information Partners) conference session: Sustainability in the context of Energy-Water Nexus, Climate Change and Extreme Events.
More info: http://commons.esipfed.org/node/1463
Abstract:
Capital efficient, quick-to-market, IT-based solutions are driving smarter, more efficient energy use, enable the sharing economy, accelerate the adoption of clean technologies, and spread more sustainable behaviors globally. Accelerated growth in mobile, social, sensors, processing power, big data analytics, and other information technologies is creating powerful new opportunities to address the world’s critical resource challenges.
And just as information technology itself, the Cleanweb will continue to evolve in ways we can’t even imagine yet. The Cleanweb is a meme, a movement, a market, and a living, viral phenomenon − and perhaps the biggest impact and economic opportunity of our time.
In this session, we will focus on inspiring citizens to tackle constraint issues via hackathons and similar events in coordination with the public and private sector. As part of the discussion, we will outline how a global community of hackers and activists (hacktivists) are able to engage organizations ranging from well-known international organizations, like C40, to large government agencies, like New York City, to multi-national corporations, like Facebook and Twitter. Come and build with us.
Data Colonialism and Digital Sustainability: Problems and Solutions to Curren...Matthias Stürmer
The global datasphere is growing from 60 Zettabytes today to 175 Zettabytes in 2025. Much of this data and software is privately controlled by American and Chinese corporations with enormous market power. Only the seven largest big tech companies such as Microsoft, Facebook, Alibaba or Tencent already have a market capitalization of over USD 8700 billion, which is almost three times India's GDP. This trend is called data colonialism of the cyber space. What problems arise from this and how can they be solved? The concept of digitale sustainability addresses this challenge by presenting a new pathway towards greater data sovereignty.
EcoSquid Overview: A Centralized Consumer Electronic Waste Collection PlatformBenjamin Gordon
The original business plan for EcoSquid, which co-founder and CEO Benjamin Gordon co-presented at the Harvard Business School Business Plan Competition in 2010. EcoSquid became an ecommerce platform to help consumers resell and recycle their used electronic devices. EcoSquid has since been sold to uSell.
[Title page in French; Presentation in English] This is a presentation for an ICANN funded NPOC constituency group workshop in Dakar, Senegal (Jan 23, 2017). It deals with the notion of Internet Ecosystem citizenship and some of the issues around NGO use of social media and/or domain named websites in pursuit of their mission and vision.
Social News for Social Good: Building Buzz and Breaking Records with Digg / F...Forum One
A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing. He spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Social News for Social Good: Building Buzz and Breaking Records with DiggJonathon Colman
A presentation on web marketing and social news media for nonprofits that I'm giving at the National Press Club in Washington DC as part of the Forum One Communications seminar, "Social Sites for Social Change" on February 26, 2008.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
BackLifeUp is an investment tool for anticipating funds for SDG goals and allocating funds into tokenized natural assets. Please contact me if you have any questions!
ESIP 2013 - Cleanweb: Leveraging IT to Drive Global Sustainability, Economic ...Blake Burris
ESIP Summer Meeting 2013, Chapel Hill, NC
Speakers: Blake Burris & Chris George
Thursday, July 11, 2013
This is a presentation on Cleanweb to ESIP (Federation of Earth Science Information Partners) conference session: Sustainability in the context of Energy-Water Nexus, Climate Change and Extreme Events.
More info: http://commons.esipfed.org/node/1463
Abstract:
Capital efficient, quick-to-market, IT-based solutions are driving smarter, more efficient energy use, enable the sharing economy, accelerate the adoption of clean technologies, and spread more sustainable behaviors globally. Accelerated growth in mobile, social, sensors, processing power, big data analytics, and other information technologies is creating powerful new opportunities to address the world’s critical resource challenges.
And just as information technology itself, the Cleanweb will continue to evolve in ways we can’t even imagine yet. The Cleanweb is a meme, a movement, a market, and a living, viral phenomenon − and perhaps the biggest impact and economic opportunity of our time.
In this session, we will focus on inspiring citizens to tackle constraint issues via hackathons and similar events in coordination with the public and private sector. As part of the discussion, we will outline how a global community of hackers and activists (hacktivists) are able to engage organizations ranging from well-known international organizations, like C40, to large government agencies, like New York City, to multi-national corporations, like Facebook and Twitter. Come and build with us.
Data Colonialism and Digital Sustainability: Problems and Solutions to Curren...Matthias Stürmer
The global datasphere is growing from 60 Zettabytes today to 175 Zettabytes in 2025. Much of this data and software is privately controlled by American and Chinese corporations with enormous market power. Only the seven largest big tech companies such as Microsoft, Facebook, Alibaba or Tencent already have a market capitalization of over USD 8700 billion, which is almost three times India's GDP. This trend is called data colonialism of the cyber space. What problems arise from this and how can they be solved? The concept of digitale sustainability addresses this challenge by presenting a new pathway towards greater data sovereignty.
EcoSquid Overview: A Centralized Consumer Electronic Waste Collection PlatformBenjamin Gordon
The original business plan for EcoSquid, which co-founder and CEO Benjamin Gordon co-presented at the Harvard Business School Business Plan Competition in 2010. EcoSquid became an ecommerce platform to help consumers resell and recycle their used electronic devices. EcoSquid has since been sold to uSell.
[Title page in French; Presentation in English] This is a presentation for an ICANN funded NPOC constituency group workshop in Dakar, Senegal (Jan 23, 2017). It deals with the notion of Internet Ecosystem citizenship and some of the issues around NGO use of social media and/or domain named websites in pursuit of their mission and vision.
2. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
1. The Market
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #2 of 18
3. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
About Facebook.com
» 6th most-visited site on the Web [COMSCORE]
» Over 80 million registered users, over 250k+ daily growth [FACEBOOK]
• Over 50% of users are out of college [FACEBOOK]
• Fastest-growing demographic: users 25+ years of age [FACEBOOK]
• Over 24,000 third-party applications built on open platform [FACEBOOK]
» 35MM+ unique visitors/month, 37% from U.S. [COMPETE, ALEXA]
» 65% of visitors are “addicts” returning daily [QUANTCAST]
» Visitors are more female, more affluent than Internet avg. [QUANTCAST]
» Referred 14,384 visitors to nature.org for FY2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #3 of 18
5. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
About (Lil) Green Patch
» Created in January 2008 after Facebook opened its platform to
external application developers
» One of a very few initial applications focusing on either the
environment or social change
» Value proposal is that users can “fight global warming… together
we can make a difference!”
» Communications to users and initial landing page are structured
for strong, viral growth
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #5 of 18
6. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #6 of 18
7. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #7 of 18
8. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #8 of 18
9. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #9 of 18
10. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #10 of 18
11. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
3. The Cause
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #11 of 18
12. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Causes on Facebook
» Third-party application developed on Facebook’s open platform by
Project Agape, launched in May 2007
» Allows American and Canadian 501(c)(3)s and political campaigns
to recruit supporters and fundraise directly on Facebook
» Raised $2.5MM for 20,000 charities in first year of operation
» Online donations conducted securely through Network For Good
» 8.34MM total installs, 83K daily active users (1%)
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #12 of 18
13. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #13 of 18
14. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #14 of 18
15. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
The Results
» (Lil) Green Patch’s support for the Conservancy’s Adopt an Acre
program allows us to preserve over 29MM square feet of
rainforest in Costa Rica
» Since February 2008, (Lil) Green Patch has donated over $33,000
to the Conservancy’s Cause on Facebook
» (Lil) Green Patch’s promotion of the Conservancy’s Cause has
helped us in recruiting over 20,000 new Cause members
» The Wall Street Journal profiled The Nature Conservancy and (Lil)
Green Patch as a way for new donors to get involved with charities
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #15 of 18
16. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
4. What Can You Do?
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #16 of 18
17. 2008 Bridge Conference > Web 2.0 & Social Networks: “Are We There Yet?” 24 July 2008
Facebook Social Cause Marketing 101
» Search for your brand, trademarks, CEO and/or celebrities
» Join or add groups, Causes, applications, or other venues where you
might already be mentioned
» No Cause? No problem — start one now! Also build a Fan Page.
» Reach out to people mentioning your organization and issues;
recruit them for your Cause and Page
» Solicit support and CRM agreements from popular applications
» Remember: encourage community growth first, fundraising second
Jonathon D. Colman, Associate Director, Digital Marketing at The Nature Conservancy | jcolman@tnc.org Slide #17 of 18