1. BRAND YOU!
RYAN TUCKER
MCM 707 MCM FOUNDATIONS
DR. JOANNA WILLIAMSON
2/6/2014
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2. TABLE OF CONTENTS
•WHAT IS BRANDING?
•TRAITS THAT DESCRIBE MY BRAND
•TRAITS AFTER THE MCM PROGRAM
HOW OTHERS SHOULD PERCEIVE ME
•SUMMARY
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3. WHAT IS BRANDING?
•VALUES
•TRAITS
•BELIEFS
•ACCOMPLISHMENTS
•PRINCIPLES
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4. MY BRAND!:
BRAND POSITIONING
INTEGRITY
2/6/2014
RESPECT
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5. TRAITS FOR MY MARKETING PEERS TO
PERCEIVE ME AFTER THE MCM PROGRAM
•TEAMWORK: I WANT THE MARKET TO
PERCEIVE ME AS SOMEONE WHO IS A
TEAM PLAYER WITH HIS
COWORKERS
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6. BRAND EQUITY
LOYALTY
I EXPECT MY
COWORKERS TO
KNOW I AM LOYAL
TO THEM, THE
COMPANY, OUR
CUSTOMERS, AND
MOST IMPORTANT
LOYAL TO MYSELF.
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7. WHAT ARE THE SIMILARITIES AND
DIFFERENCES OF HOW OTHERS PERCEIVE
ME NOW VS THEN
SIMILARITIES
• CONTINUE TO HAVE YOUR
BRAND ATTRIBUTES AND WATCH
YOU GROW AS A MARKETING
PROFESSIONAL
• SAME GOALS AND ASPIRATIONS
2/6/2014
DIFFERENCES
• THEY WILL EXPECT MY BRAND
EQUITY TO GROW AND RISE
• THE ATTITUDE, GROWTH AND
MATTURITY ALSO HAS TO
CHANGE FOR EVERYONE
• YOUR BRAND SHOULD NOT JUST
CHANGE YOU, BUT SHAPE YOUR
OVERALL OPINION OF THE
MARKETING INDUSTRY
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8. SUMMARY
•WHAT IS BRANDING
•MY 2 BRANDS:BRAND POSITIONING
•TRAITS THAT I HOPE TO HAVE AFTER
COMPLETION OF THE MCM PROGRAM
•REVIEWED THE SIMILARITIES AND
DIFFERENCES OF HOW OTHERS
PERCEIVE ME
2/6/2014
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