Expanding Horizons: Hiring Remote Employees across State Lines
Brand Character of Emeralla
1. Source for Brand
Character Words
Jamila Woods
Songs:
VRY BLK
HEAVN
Assata's Daughters
Stellar
Lately
Recycled Instruments Kim Chambers
2. Naming Process
I took the first half of the song “Emerald Street”
and added the last letters of the artist’s name
Jamila
Emeral + la = Emeralla
Recycled Instruments Kim Chambers
3. Recycled Instruments Kim Chambers
Brand Character
Diagram
Emeralla
Persona
Protecting
Serving
Support
Language
Feed Family
Symphony
Ocean
Purpose
Redeem me
Borrowed
Plastic
Tone
Politicize
World
Lessons