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Brand Analysis
The Chalhoub Group is a leading luxury retailer in the Middle East, specializing in beauty, fashion, and gifts, with over 400 outlets across 14 countries. Their bi-yearly sales report indicates that accessories, particularly handbags, are the top-performing product category, while certain ready-to-wear items show low sales indicating a need to adjust inventory. Overall, inventory management has seen a positive trend, suggesting a strong brand presence and sales performance.
Brand Analysis
- 2. BRIEF SUMMARY The ChalhoubGroup is recognized as one of the leading forces in the luxury business in the Middle East. Maintaining its family owned heritage, today the group specializes in the retail and distribution of renowned brands within the sectors of Beauty, Fashion and Gifts. With a presence in 14 countries and the management of over 400 retail outlets, a passion for building brands has been their very essence. The Group partners with prestigious houses such as Baccarat, Christofle, Christian Dior, Louis Vuitton and Nina Ricci, to name a few.
- 3. CHALHOUB’S BI -YEARLY SALESREPORT ( JAN – JULY’13)
- 4. CONSOLIDATED SALES REPORT RowLabels ACCESSORIE ACCESSORIE Total EYEWEAR EYEWEAR Total HANDBAGS Handbags Total RTW RTW Total SHOES Shoes Total SLG SLG Total Grand Total Sub Group Name ACCESSORIE BELTS JEWELLERY SCARVES EYEWEAR ACCESSORIE BUCKET BAG CLUTCH COMP ACCY CROSS BODY HOBOS MESSGR BAG RUNWAY BAG SATCHEL TOTE WALLETS CAOT/BLAZE DRESS JACKETS KNITWEAR PANTS SKIRTS SWIM WEAR TOP T-SHIRTS BALLERINAS BOOTS FLIP FLOPS PUMPS SANDALS SNEAKERS WEDGES ACCESSORIE CLUTCH COMP ACCY CROSS BODY WALLETS Sum of ON HAND qty DEC 2012 Sum of Tot Qty Rcvd Sum of SOH Sum of Tot Amt Sold Sum of Tot Qty Sold Sum of Sell Thru% (Sum of tot qty received/Qty Sold) 2 91 22 13 128 58 58 0 11 258 0 21 28 18 0 129 178 0 643 9 209 34 254 110 91 65 194 63 1,029 591 76 48 76 121 0 35 947 91 0 16 1 153 261 3,066 2 323 1,075 135 1,535 120 120 191 11 633 26 180 188 216 2 646 455 199 2,747 50 547 67 720 232 220 163 396 199 2,594 1,809 109 180 400 588 10 585 3,681 275 168 16 10 411 880 11,557 2 26 24 34 86 31 31 24 4 122 5 30 108 5 1 144 170 26 639 27 397 57 440 187 172 138 249 124 1,791 657 19 25 121 151 6 217 1,196 60 84 10 1 245 400 4,143 0 17,864 33,871 5,356 57,091 5,123 5,123 9,110 1,074 60,783 348 19,335 13,176 28,518 116 89,054 42,323 11,861 275,696 3,367 22,353 1,772 22,636 3,067 6,791 904 11,493 2,584 74,968 92,822 6,556 3,380 27,573 30,742 244 35,452 196,769 9,148 8,864 325 720 12,260 31,317 640,964 0 297 1,051 101 1,449 89 89 167 7 511 21 150 80 211 1 502 285 173 2,108 23 150 10 280 45 48 25 147 75 803 1,152 90 155 279 437 4 368 2,485 215 84 6 9 166 480 7,414 0% 92% 98% 75% 94% 74% 74% 87% 64% 81% 81% 83% 43% 98% 50% 78% 63% 87% 77% 46% 27% 15% 39% 19% 22% 15% 37% 38% 31% 64% 83% 86% 70% 74% 40% 63% 68% 78% 50% 38% 90% 40% 55% 64%
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- 7. Fast Sellers /Slow Movers
- 8. FINDINGS • Accessories provedto be a better selling product with a sell-through of 94%. • BEST SELLING CATEGORY among products would be the HANDBAGS as they have contributed highest to the Sales month on month. • Stock on Hand shows negative for certain products under Accessories Handbags and SLG’s, which shows the requirement of more stock considering their demand. • RTW ( Jackets & Swimwear) have recorded lowest sales therefore the inventory purchases need to be reduced. • The growing upward trend line from the quantity of stock shows smooth flow of inventory. • Note that this is yearly stock receivd versus sales ,opening stock is not calculated ( FEB MAR JUN) {{ Opng stk recvd - Sold= CLOSING STOCK }} • SIMON CARDIGAN in the knitwear did well all through the seasons.
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