The document provides information about the website content for the organic hair care brand Born Curly. It includes notes about adding social media buttons and the NSF seal to product pages and including a note that products are certified organic. It then summarizes several hair care products, including ingredients and directions for use. The products aim to gently cleanse and nourish hair while maintaining moisture balance.

1. Website Content
Note: + symbol indicates a drop down. Please insert the Twitter, Facebook Like Button,and
Facebook Button underthe image of each product on thatproductspage. Also can we place
the NSF Seal on Every productpage. Include a Note thatreads certified Organic.
Home
Joyously AnnouncingBorn Curly!
For Babies & Children
(insert animation/ slide show/commercial)
About Our Products
Born Curly is the only certified organic naturalhair product line for babies and children. Born
Curly was inspected and certified by the NSF www.nsf.org
Our productsare grown in organic soil, andexposed to little impurities, provento be safest
for bothmom and baby. To see how your babies’ products, measureup visit the NSF
website by clicking the link above. View the differences between the wordsnaturalv.s
organic.
Products (titles of products alongwith images)
Aloe Shampoo & Wash,Avocado Shea CowashCleansing Conditioner
NourishingHair & Body Oil, Natural Multi-Oil Blend,Rosemary Vanilla Twist Defining
Smoothie, Shea & Cocoa Butter Balm, Argan Curl Defining Jelly, Argan Leave-In Conditioner &
Detangler
Product Pages
Aloe Shampoo & Wash 8 fl. oz. $…
No-Tears Formula Sulfate-Free  For Shampoo & Bath  NaturallyFragranced
LatherUp!
Bath time is an importanttime for you and your little one. Skin is delicate especially when
your little one has just arrive. Born CurlyTM Aloe Shampoo & Wash is perfect for young ones’
hair, scalp, and delicate skin. It effectively cleanseswhile maintaining naturalmoisture
balance. Gentle enoughfor daily use.
+Tip: Newborns havevery sensitive skin be sure not to over bathyour baby. Bathing your
baby just 2 time a week will leave the naturaloils your baby needs to maintain healthysoft
skin.
+Directions:
Hair

2. Rub ample amountof Born CurlyTM Aloe Shampoo & Wash between palms and gently
latherthroughoutwet hair. Gently massage hair andscalp. Rinse thoroughly.Repeatif
necessary.
Bath
Pour a smallamount ontowarm wet washcloth.Gently cleanse the face and then the body.
Rinse well andgently towel blot the skin. Proceed to moisturize with Born CurlyTM
NourishingHair & Body Oil, Born CurlyTM Shea & Cocoa Butter Balm or a combination of
the two.
+Ingredients:
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Decyl Glucoside, Argania Spinosa Kernel
Oil*, CucurbitaPepo (Pumpkin)Seed Oil*, Mauritia Flexuosa FruitOil*, Helianthus Annuus
(Sunflower)Seed Oil*, RosmarinusOfficinalis (Rosemary)Leaf Extract*, Citric Acid, Xanthan
Gum, Citrus AurantiumDulcis (Orange)Peel Oil*, Citrus Grandis(Grapefruit) Peel Oil*, Citrus
Limon (Lemon)Peel Oil*, Glycerin*, Sodium Benzoate, VanillaPlanifolia Fruit Extract*,
Chenopodium Quinoa Seed Extract*, Alcohol*,Chamomilla Recutita (Matricaria)Flower
Extract*, Potassium Sorbate, CalendulaOfficinalis Flower Extract*, Cucumis Sativus
(Cucumber)Fruit Extract*, Limonene*, Fragrance/Parfum*
*Denotes Certified Organic Ingredients
Certified by OTCO to NSF/ANSI 305, the American National Standardfor personalcare
productscontaining organic ingredients.
Avocado Shea CowashCleansing Conditioner 8 fl. oz. $...
Non-Foaming& Sulfate-Free Gently Cleanses Maintains MoistureBalance
GET CLEAN! STAY HYDRATED!
Keeping their soft curlsmoisturized and nourishedis an important step in keeping your little
one’s hair healthy and manageable.Prevent tanglingwith our Born Curly AvocadoShea
Cowash. Born CurlyCoWash effectively cleanses without robbing hair of its naturalmoisture.
Great for all hair types. Highly recommended for hair thattends to look and feel dry, or
when enhanced manageability and balanced hydration is desired.
+Tip: Weekly CoWashing of your little one’s hair will increases moisture and decrease
tangling.
+Directions:
Rub ample amountof Born CurlyTM Avocado Shea Cowash between palms and gently
distribute throughoutwethair. Gently massage into hair and scalp, working up a creamy
consistency justas thoughyou were using a conventional shampoo. Rinse thoroughly.
Repeat if necessary.
+Ingredients: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Glycerin*, Cetearyl Alcohol,
Brassicyl Isoleucinate Esylate, Brassica Alcohol,PentaclethraMacrolobaSeed Oil*,
Butyrospermum Parkii (Shea) Butter*, Mauritia FlexuosaFruit Oil*, PerseaGratissima

3. (Avocado)Oil*, Tocopherol, Cocos Nucifera (Coconut)Oil*, Helianthus Annuus(Sunflower)
Seed Oil*, RosmarinusOfficinalis (Rosemary)Leaf Extract*, CitrusAurantiumDulcis
(Orange)Peel Oil*, Citrus Grandis(Grapefruit)Peel Oil*, CitrusLimon (Lemon)Peel Oil*,
Alcohol*, CucumisSativus (Cucumber)Fruit Extract*, Vanilla Planifolia Fruit Extract*,
Chenopodium Quinoa Seed Extract*, Sodium Benzoate, Chamomilla Recutita (Matricaria)
Flower Extract*, Limonene*, CalendulaOfficinalis Flower Extract*, PotassiumSorbate,
Glyceryl Caprylate,Glyceryl Undecylenate, Abies Balsamea (Balsam Canada)Resin*,
Caprylic/Capric Triglyceride, Fragrance/Parfum*
*Denotes Certified Organic Ingredients
Certified by OTCO to NSF/ANSI 305, the American National Standardfor personalcare
productscontaining organic ingredients.
NourishingHair & Body Oil, Natural Multi-Oil Blend 4 fl. oz. $...
Imparts Shine to Hair  Smooth’s & Moisturizes Skin  Moisturizes Dry Scalp
Smooth and Soothe!
Keeping your little one’s hair & skin nourishedand healthy is at the top of your list. Born
CurlyTMNourishing Hair & Body Oil is superb for both hair and skin. Gentle enoughfor
everyday use.
+Tip: Giving your newborn a messageis important bondingtime for both parentand baby.
Studies show that gentlemessages for baby will lead to a calm, healthy, and happier baby.
This may mean more sleep for bothmom & dad.
+Directions:
Hair & Scalp
Apply to dull, dry-lookinghair to promoteshine, add naturaloilsand to improve
manageability. As a styling aid, apply to fingertips before releasingtwists, braids andbantu
knots.This reduces frizz and enhances shine. Massageonto scalp to alleviate dryness.
Skin
After bathing, gently pat skin dry. Massageoil into skin to moisturize and smooth. Use
whenever desired to maintain moisture balance. May also be used for a soothing Infant
massage.
+Ingredients: Glycine Soja (Soybean) Oil*, Vitis Vinifera (Grape)Seed Oil*, Cocos Nucifera
(Coconut)Oil*, CucurbitaPepo (Pumpkin)Seed Oil*, Helianthus Annuus(Sunflower)Seed
Oil*, Melia Azadirachta Seed Oil*, Persea Gratissima (Avocado)Oil*, MauritiaFlexuosa Fruit
Oil*, Olea Europaea (Olive) Fruit Oil*, RosmarinusOfficinalis (Rosemary) Leaf Extract*,
Triticum Vulgare(Wheat)Germ Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica
Granatum(Pomegranate)Seed Oil*, Oryza Sativa (Rice) Bran Oil*, CitrusAurantiumDulcis
(Orange)Peel Oil*, Citrus Grandis(Grapefruit)Peel Oil*, CitrusLimon (Lemon)Peel Oil*,
Glyceryl Caprylate,Glyceryl Undecylenate, Cannabis Savita (Hemp) Seed Oil*, Limonene*,
Argania Spinosa (Argan)Seed Oil*, Fragrance/Parfum*

4. *Denotes Certified Organic Ingredients
Certified by OTCO to NSF/ANSI 305, the American National Standardfor personalcare
productscontaining organic ingredients.
Rosemary Vanilla Twist Defining Smoothie 8 fl. oz. $...
For Smooth Shiny Twist and Twist-Out Styles  Moisturizes
Get It Twisted!
This amazing frizz-fighting formula moisturizes and conditions. Leaves no unpleasant
residue and is non-flaking.Twist their hair with ease, and have soft, fluffy, defined curls.
+Tip Moisturizing your little’s hair preventsbreakage andpromotes hair growth. Setting
twist styles at night will allow for and easier morning routine.
+Directions:
APPLY AFTER CLEANSING, CONDITIONING AND DETANGLING HAIR.
Apply while hair is still very damp.
Smooth Born CurlyTM Rosemary Vanilla Twist Defining Smoothie along a smallsection of
hair, from root to tip, then twist, braid or bantuknot. As you near the end of each section,
rotate your fingertip to form a coil. Proceed throughoutentirehead of hair. Allow hair to dry
completely to set the definition and avoid frizz. Lubricate fingertips with Born CurlyTM
NourishingHair & Body Oil andgently undo twists, braids or knots.Carefully separate
sections with fingers for fullnessas desired.
+Ingredients: Aqua/Water/Eau, Aloe Barebadensia Leaf Juice*, Glycerin*, Cetearyl Alcohol,
Ricinus Communis (Castor)Seed Oil*, Sucrose Polystearate, Betaine, XanthanGum, Argania
spinosa Kernel Oil*, Cetyl Palmitate, Cucurbita Pepo (Pumpkin)Seed Oil*, HelianthusAnnuus
(sunflower)Seed Oil*, CitrusAurantiumDulcis (Orange)Peel Oil*, CitrusGrandis (grapefruit)
Peel Oil*, Citrus Limon (Lemon) Peel Oil*, PotassiumSorbate, Chamomillea Recutita
(Matricaria)Flower Extract*, Vanilla Planifolia Fruit Extract*, Alcohol*, CalendulaOfficinalis
Flower Extract*, RosmarinusOfficinalis (Rosemary) Leaf Extract*, Glyceryl Caprilate,
Glyceryl Undecylenate, ChenopodiumQuinoa Seed Extract*, Cucumis Sativus(Cucumber)
Fruit Extract*, Limonene*, Fragrance/Parfum*
*Denotes Certified Organic Ingredients
Certified by OTCO to NSF/ANSI 305, the American National Standardfor personalcare
productscontaining organic ingredients.
Shea & Cocoa Butter Balm 4 oz. $...
For Hair & Skin  Provides Long-Lasting Hydration Imparts Shine to Hair
Butter Me Beautiful!

5. Rich & creamy moisturizer that will keep your little one’s hair and skin so soft. It seals in moisture and
gives dry, rough hair and skin a healthy, glowing appearance.
+TipAfter bathing you little one, allow them to air dry, and add a gentle moisturizer. By allowing
your child to air dry or blot drying your leaving natural oils on their body which protects their delicate
skin.
+Directions: Ruba small amount into palms to soften the balm before applying. Massage into hair
and skin to maintain moisture balance and alleviate dryness. Youmayalso add a drop or twoof Born
CurlyTM NourishingHair & Body Oil for extra lubricity and sheen.
+Ingredients: Aqua/Water/Eau,Butyrospermum Parkii (Shea)SeedButter*,Aloe Barbadensis Leaf
Juice*,Theobroma Cacao (Cocoa) SeedButter*,Garcinia Indica SeedButter*,Cocos Nucifera
(Coconut) Oil*, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba*, Cera
Alba/Bees Wax/Cire d'abeilla*, Lecithin*, MangiferaIndica (Mango) SeedButter*,Punica Granatum
KernelOil*, Potassium Sorbate, Helianthus Annuus (Sunflower) SeedOil*, Rosmarinus Officinalis
(Rosemary) Leaf Extract*,Simmondsia Chinensis (Jojoba) SeedOil*, Cucurbita Pepo (Pumpkin) Seed
Oil*, Sodium Benzoate,Citrus Aurantium Dulcis(Orange) Peel Oil*, Glyceryl Caprylate, Glyceryl
Undecylenate,Citrus Grandis (Grapefruit) Peel Oil*, Citrus Limon (Lemon) PeelOil*, Limonene*,
Fragrance/Parfum*
*DenotesCertifiedOrganic Ingredients
Certified by OTCO to NSF/ANSI305, the American National Standard for personal care products
containing organic ingredients
Argan Curl Defining Jelly 8 fl. oz. $...
Non-Flaking  Defines NaturalCurlPattern  Great for Wash n’ Go Styling
CurlsA Poppin’!
Our curldefining jelly makes styling simple, helpsprevents frizz, and beautifully defines curly
textures.Smooths the naturalcurlformation and with just the right level of hold.
+Tip Wash N’ Go’s are perfect for parentsthatmay be in a hurry.Finger racking their curls
instead of combing with productand moisturizer with keep their hair hydrated and prevent
their from shedding.
+Directions:
APPLY AFTER CLEANSING, CONDITIONING AND DETANGLING HAIR.
Apply while hair is still very damp. Apply Born CurlyTM Argan Leave-In Conditioner&
Detangler liberally according to instructions.Detangle.
Smooth on Born CurlyTM Argan Curl Defining Jelly alongsmall sections, from root to tip.
As you near the end of each section, define curlsby rotatingyour fingertip to form a coil.
Fluff, separate or arrangecoils/curls to finesse style if desired, only after hair is completely
dry. To re-definecurls, simply re-dampenthe hair with waterand smooth with fingers.

6. +Ingredients: Aqua/Water/Eau, Glycerin*, XanthanGum, Betaine, ArganiaSpinosa Kernel
Oil*, Mauritia FlexuosaFruit Oil*, CucurbitaPepo (Pumpkin)Seed Oil*, Aloe Barbadensis
Leaf Juice*, Pectin, Helianthus Annuus(Sunflower)Seed Oil*, Rosmarinus Officinalis
(Rosemary)Leaf Extract*, Citrus AurantiumDulcis (Orange)Peel Oil*, CitrusGrandis
(Grapefruit)Peel Oil*, CitrusLimon (Lemon) Peel Oil*, Alcohol*, Cucumis Sativus
(Cucumber)Fruit Extract*, VanillaPlanifolia Fruit Extract*, PotassiumSorbate,
Chenopodium Quinoa Seed Extract*, ChamomillaRecutita (Matricaria) Flower Extract*,
CalendulaOfficinalis Flower Extract*, Limonene*, Sodium Benzoate, Fragrance/Parfum*
*Denotes Certified Organic Ingredients
Certified by OTCO to NSF/ANSI 305, the American National Standardfor personalcare
productscontaining organic ingredients.
Argan Leave-In Conditioner & Detangler 8 fl. oz. $
Eases Detangling Smooths Cuticles Adds Shine
Goodbye Tangles! Hello Shine!
Combing your little one’s hair is no longer a chore. No tears, tangles,no problem! Argan
Leave-In Conditioner & Detangler wondrouslyeases combing following a shampoo, which
helps keep hair strongand healthy by minimizing combing breakage.
+Tip: Always startnear the ends and proceed upwardtoward the scalp when detangling.
Also use a wide tooth comb or detanglingbrush.
Directions:
Distribute a smallamountthroughoutclean,very damp hair, from rootsto ends. For children
with very thick,very long hair or for hair prone to tangling, applyliberally.Usinga wide-tooth
comb or a flexible-bristle detanglingbrush,begin to gently comb or brush,section-by-
section using shortstrokes.
INGREDIENTS: Aqua/Water/Eau, Aloe BarbadensisLeaf Juice*, Glycerin*, Cetearyl Alcohol,
Brassicyl Isoleucinate Esylate, Brassica Alcohol,PentaclethraMacrolobaSeed Oil ,
Tocopherol, ArganiaSpinosa Kernel Oil*, CucurbitaPepo (Pumpkin) Seed Oil*, Citrus
AurantiumDulcis (Orange)Peel Oil*, CitrusGrandis (Grapefruit)Peel Oil*, Citrus Limon
(Lemon) Peel Oil*, Mauritia FlexuosaFruit Oil*, PotassiumSorbate, Vanilla Planifolia Fruit
Extract*, CalendulaOfficinalis Flower Extract*, Alcohol*, HelianthusAnnuus(Sunflower)
Seed Oil*, RosmarinusOfficinalis (Rosemary)Leaf Extract*, Chenopodium Quinoa Seed
Extract*, Chamomilla Recutita (Matricaria)Flower Extract*, Cucumis Sativus (Cucumber)
Fruit Extract*, Sodium Benzoate, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam
Canada)Resin, Limonene*, Fragrance/Parfum*
*Denotes Certified Organic Ingredients
Certified by OTCO to NSF/ANSI 305, the American National Standardfor personalcare
productscontaining organic ingredients.

7. Tips for Baby Hair & Skin
 Bathing your babies sensitive skin correctly is important. 2 or 3 bathsa week is
recommended. Bathing more then 3 times a week will cause your baby’s skin to
become dry.
 Keeping you baby warm while you baththem is important. Be sureto set the house
temperatureto 75-degreesF
 Bath your baby with a soft sponge or cloth,be sure thatthe water is warm (not hot).
 When bathing your baby gather the suppliesneeded before hand.Althoughthe
water is only 2 to 3 inches deep, do notleave your baby alone to go gather items with
your baby in the tube.
 Always wash you baby front to back andwash their bottoms last.
 Yourbaby’s scalp andskin is very sensitive. Be sure to wash clothing(even new
clothing)before placing them on your baby.
 Cradlecap is normalfor newborns. Prior to bathing, massagea smallamountof oil
onto baby's scalp. Very gentlycontinue massaging scalpwith a soft, warm, damp
washclothto loosen dry skin andrelease flakes.
 When washing your baby’s hair, be sure to use a no tears wash & shampoo. Form
your hand into a cup and fill you hand with warm water. Gently pour the water over
your baby’s head, and place a dime size amount on your baby’s head. Rotate your
handgently in a circular motion on your baby’s head. Rinse and repeat if need.
 After bathing your baby, gentlymoisturize their skin.
 Giving your newborn a message is important bondingtime for both parentand baby.
Studies show that gentlemessages for baby will lead to a calm, healthy, and happier
baby. This may mean more sleep for both mom & dad.
(add video)
Tips for Toddlers Hair & Skin
 Yourtoddler probably isn’t a fan of hair care. Make it easy by conditioning their hair
and combing while the conditioner is in. This will help you glad thoughtangleswith
ease.
 Detangle your toddlerwhile they are in the tub. It’s likely that if he or she have bath
toys to distract while you detangle they may not put up a fuss.
 Always use a wide toothcomb or detangle brush,this will make combing easy.

8.  An easy way to style is to place the hair sections before detangling,detangle,add
moisturizer, and softly 2 strandtwist (thesesections can be large).
 Styling you toddlershair while wet is easier, if the hair id dry mist their hair with a
spray bottle and thenproceed with styling.
 Moisturizing your little one’s skin is important.After bathingblot your toddlerdry or
allow them to air dry. Moisturize their skin while the skin is still damp.
 Adding a drop of naturaloil into your toddler’sbath water will help to nourishand
moisturize skin.
Tips for Kids Hair & Skin
 Shampoo their hair at leastonce a week. Go no longerthantwo weeks. We
recommend rotating their regularwash andtheir cowash. Clean hair tangleless.
 Detangle their hair with product.Never detangle your child’s hair dry. This may be
painful, and promote weak hair thatleads to breakage.
 Moisturize your little one’s hair daily. Using a moisturizer daily refreshes their curls,
and hydratestheir hair.
 Pre-style. Styling their hair at night allowsthe hair to set longerand dry. Air drying
will lead to frizz free curls, and pre-stylingwill lead to an easy morningroutine.
 Adding essentialoils while untwistinghair will add shine and help preventfrizz.
 Placing a silk scarf or satin bonneton your child’s head will preserve the style and
maintain the moisture in their hair.
 Adding a drop of naturaloil to your child’s bath water will addmoisture to their skin.
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