The document describes Boks, a cloud service for organizing items like books, movies, and music albums. It allows users to share their collections in the social web and avoid duplicate purchases. The service focuses on user experience and simplicity with online storage and quick signup. Boks was created by Sondre Bjellås to address a personal need. It utilizes technologies like Windows Identity Foundation, WCF RIA Services, SQL Azure, and Windows Azure. The document provides lessons learned from creating Boks and encourages others to conceptualize their ideas, create prototypes, and release changes often to realize their own projects.