Gorkana held a media briefing with the BMJ on Friday 15 March, kindly hosted by APCO Worldwide. Annabel Ferriman, Senior News Editor and Rebecca Coombes, Magazine Editor provided these slides to support the discussion.
2. The BMJ news pages do not cover
Launches of new drugs and devices
Anniversaries
Awareness days, weeks, months or years
Human interest stories
Nursing or dentistry news
3. Do
Do research the publication you are targeting
Do understand deadlines
BMJ goes to press three days before it appears
Do trust us to respect your embargoes
Do think about interesting ways of illustrating your story
4. Don’t
Assume every press release needs a follow-up phone call
Use incomprehensible acronyms
Ask for forward feature lists
5. What we want from news
Stories must be of interest to doctors
We want to cover the big stories of the week
We also like exclusives
Our stories have to be balanced
We avoid promotional stories
We believe that “News is what offends somebody
somewhere; all the rest is advertising”
6. BMJ
Reach and impact
1,222,712 unique browsers download 5,643,102 pages
from bmj.com each month (ABCe audit, October 2012).
• The BMJ’s Impact Factor is 14.093.
• International editions reach around 55,000 readers
• Every BMJ article published since the journal’s first issue
in October 1840 available online
8. BMJ
What do we care about?
Evidence-based approach
• Medicalisation/overdiagnosis
• Risk
• Research integrity – open data campaign
• Recent journalistic investigations have explored
device and drug regulation, exposed the MMR-autism
link as a fraud, looked at the truth behind sports
drinks
Editor's Notes
Typical slide layout. To apply a new slide go to Insert > new slide. A new slide in the template style will appear which has been set up to ensure that the background, logo, margins, heading and text appear at the correct sizes and places on every slide. The main text area has been set up to format bullets in the correct style and this is the default setting. If you require a subtitle you will need to delete the bullet point and change the colour as shown above. You might also wish to add plain paragraphs or other features. All these can be manually applied to the basic template. To update an existing presentation in this new style go to Insert > Slides from > Other presentation… You can open an existing a presentation and pull the whole document or select slides into the new style. You will then need to manually adjust some elements as required.
Typical slide layout. To apply a new slide go to Insert > new slide. A new slide in the template style will appear which has been set up to ensure that the background, logo, margins, heading and text appear at the correct sizes and places on every slide. The main text area has been set up to format bullets in the correct style and this is the default setting. If you require a subtitle you will need to delete the bullet point and change the colour as shown above. You might also wish to add plain paragraphs or other features. All these can be manually applied to the basic template. To update an existing presentation in this new style go to Insert > Slides from > Other presentation… You can open an existing a presentation and pull the whole document or select slides into the new style. You will then need to manually adjust some elements as required.
Typical slide layout. To apply a new slide go to Insert > new slide. A new slide in the template style will appear which has been set up to ensure that the background, logo, margins, heading and text appear at the correct sizes and places on every slide. The main text area has been set up to format bullets in the correct style and this is the default setting. If you require a subtitle you will need to delete the bullet point and change the colour as shown above. You might also wish to add plain paragraphs or other features. All these can be manually applied to the basic template. To update an existing presentation in this new style go to Insert > Slides from > Other presentation… You can open an existing a presentation and pull the whole document or select slides into the new style. You will then need to manually adjust some elements as required.