Blogging to Develop Your Digital Identity: Crafting Your Personal Brand

Editor's Notes

3. About my blog: www.libraryscenester.wordpress.com Far more comments than posts Monthly stats across bottom of slide - will discuss the spike shortly Started in 2007 while a LIS student at Syracuse University About: conferences I attend, advice for LIS students, recent graduates, or potential librarians, reflections on news, experiences, work projects, book reviews, publications, networking, professional associations. More broadly: Things I learn & questions I have
4. Opportunities for me: Involvement in professional organizations 2009 PaLA-sponsored ALA Emerging Leader Asked to co-chair 2011 ACRL Virtual Conference Opportunities for more writing/publishing Guest post for ACRLog (12/2010) C&RL News column editorship The Bowker Annual (consulting editor is local - connect via blog) Networking (digital & physical) 8/1/09 stat spike - blog post featured in AL Direct In a new state Featured ACRL member of the week Friendship, support & personal satisfaction Hone my writing skills Learn, ask questions, instant gratification of publishing Creative outlet
5. Giving back: opportunities for others: Collaboration "I found a link to your blog in an online library community, and you mentioned that you were interested in collaborating with librarians to write/speak about various topics." - email Building connections "The response from your blog/tweet was perfect! Thank you so much for taking the time to connect me to other librarians..." -email Sharing knowledge "I just read your post that was featured in AL Direct and wanted to let you know that we will be linking to it as resource from the ACRL Recruitment and Retention wiki." -email
6. Advice Tie physical to digital Business card example Be genuine & professional No split personality disorder Something you’re passionate about - if not, it will show! You can hurt your online reputation if you’re not careful You might be opening up the door to criticism. Personally, I think it’s worth the risk. Monitor what others are saying about you/your blog Employers are Googling you What will they find? Help them find the good stuff 2010 report from Pew Internet & American Life Project says that more than half of Internet users search for information about themselves online. (http://www.pewinternet.org/Reports/2010/Reputation-Management.aspx) Leverage social networking Sync updates List contact info for different sites