The document provides information about search marketing, including that 70-90% of searches are free searches through search engines like Google rather than paid searches. It discusses key metrics like click-through rate and conversion rate that measure the effectiveness of search marketing strategies. The document recommends optimizing websites and content for search engines through techniques like link building, image optimization, and content syndication in order to be found in search results and convert visitors.

1. Search Marketing Insider Info Scott Kaufmann | Lucid Agency Back in the Black: April 28 – 29, 2011

2. Nice to meet you. Although I may look __________, my wife tells me my ________ isn’t getting any ______ since entering my _____. I’ve spent the last _________ working with lots of great ____________ you may have _______ of. So, hopefully that means I’ve got at least a few _________ ___ ‘s to share with you about the world of modern __________ ____________.

3. Why does it matter? 70-90% (stats vary)

4. The only thing you can depend on is change.

5. Search

11. B2B Marketing in Web 3.0 (tomorrow) Web 3.0 (Personalized Interaction) dsafa Marketing Strategy asdfasd Free Tips: We have a list of 7 effective [& free] strategies for LinkedIn marketing on our blog. www.lucidagency.com/blog

12. Don’t forget Mobile

13. Today But… today most people still start their search with Google , so let’s look at Google search optimization . Google Bing Today

14. Types of Search Paid Search (Pay Per Click) Free Search (Organic Search, Search Engine Optimization, Organic Optimization, etc) Free Search (Google Local / Maps) Paid Search (Pay Per Click)

15. Search Lingo

16. Rankings Matter

17. Click Through Rate CTR = Click Through Rate Example: 1000 Searches  50 Clicks = 5% CTR A measure of: Position of Result Interest of Searcher Relevance of Results Listing Description CTA (Call-to-action) 5%-15% <1%

18. Technical Optimization Link Building Facebook, Twitter, LinkedIn, Youtube, Blogs, Forums,etc. Image Optimization Local Directories Optimized Press Releases Content Syndication

19. Click Through Rate CTR = Click Through Rate Example: 1000 Searches  50 Clicks = 5% CTR A measure of: Position of Result Interest of Searcher Relevance of Results Listing Description CTA (Call-to-action) 5%-15% <1%

20. Conversion Rates Getting a high ranking position isn’t enough You must also convert visitors at a high rate The search result must match with the website content and call-to-action to drive high conversion rate Free: We have a list of top websites by conversion rate on our blog. www.lucidagency.com/blog

21. ROI

22. Strategies Change Have a Website. Be Found . Be Found. Be Usable. Be Real. Be Compelling. Be a part of my life.

23. Be a part of their life.

24. Take aways Search is always changing Be found on top Google still king, but Bing, Facebook, Twitter, Video and Mobile taking more and more searches Be real & believable Be a part of my life Measure results Rankings CTR Traffic Conversion Rate ROI

25. Contact Info Scott Kaufmann email: [email_address] phone: 480.219.7257x110 web: www.lucidagency.com Lucid Agency 51 W. 3 rd St., Suite E101 Tempe, AZ 85281 I like phone calls and emails . (g ood ones at least )