The document discusses launching a new eyeshadow palette with biodegradable packaging. It will have 12 shades and be priced similarly to other high-end makeup brands, at around $55 per palette. The product will be marketed through influencers and sold at stores that offer high-end makeup nationwide. Ensuring the product and business practices are environmentally friendly and legal is also addressed.

1. Executive Overview
Eyeshadow palette
with biodegradable
packaging
Competitive landscape
Other eyeshadows
Environmentally
friendly makeup
High-end makeup
brands

2. Eyeshadow palette
12 shades
Biodegradable packaging
High-end makeup

3. High costs of production due to being
biodegradable
High-end makeup prices
About $55 per palette

4. Stores that sell higher priced makeup
Stores that are popular nation wide
Found in makeup section
Found near other eyeshadows

5. Social media influencers
Coupons on retailer’s websites
Article about the benefits of a biodegradable
palette

6. Follow strict environmental laws to stay an
environmentally friendly brand
Label product correctly
Ensure the product is safe for consumer

7. Adjust price according to inflation
Keep interest rates low by getting money from
investors

8. Updating the palette with new trending colors
Packaging follows the most sustainable way
Higher prices show good living wages for laborers

9. Mobile app to help ease customer interaction
Technological feature to preview makeup on their
face
Autonomous employees on the production line

10. Ensure consumer protection
Legal pricing (no bait-and-switch)
Legal marketing

11. Biodegradable packaging
Use of sustainable ingredients
Reduction of waste produced in factory
If shipped, use environmentally friendly packing
products